Argentine Liga Profesional

The Argentine Football Association (AFA) and the Liga Profesional de Fútbol (LPF) have officially announced electric vehicle manufacturer BYD as the league's new main sponsor. The deal grants the Chinese automotive giant extensive branding and commercial visibility across Argentina's top-flight division.

Under the partnership, BYD Argentina will roll out a variety of interactive activations and fan experiences throughout the season, including exclusive ticket giveaways, raffles, and stadium initiatives. The announcement arrives as BYD marks its first anniversary in the Argentine market, where it has quickly expanded its footprint in the new-energy vehicle sector.

The deal continues BYD's aggressive push into elite sports sponsorship worldwide. The brand already maintains prominent automotive partnerships across European football with clubs such as Manchester City, Paris Saint-Germain, and Inter Milan, with this latest agreement reinforcing its strategy to connect with football fans on a global scale.