Keuka

Mexican Liga de Expansión club Leones Negros UdeG and domestic manufacturer Keuka have officially unveiled their new 26-27 third kit. Named "El Fuego Sagrado" (The Sacred Fire), the bold design pays tribute to the 101st anniversary of the refoundation of the Universidad de Guadalajara (1925–2026).

The Keuka Leones Negros 2026-27 third jersey features a dramatic and fiery graphic concept inspired by Mexican muralism and the poetry of former university rector Enrique Díaz de León. A large, realistic lion's face takes center stage on the front, surrounded by roaring flames in deep reds, oranges, and yellows. The vibrant artwork is contrasted with a black V-neck collar and matching cuffs with thin gold trim, while a black-and-silver university crest sits on the left chest.

Delivered in a custom commemorative presentation box, the Leones Negros 26-27 third shirt is available now through the club's official online store.

Mexican brand Keuka has officially launched the new Atlético Celaya 26-27 home kit, which will be worn by the Liga Premier side in the upcoming campaign. The jersey was revealed during a special presentation event at the club's stadium and pays tribute to the Toros' rich history.

The Keuka Atlético Celaya 2026-27 home shirt features the club's traditional white base complemented by a prominent royal blue chevron across the chest. Integrated inside the V-shaped panel is a textured illustration of a charging bull, highlighting the club's iconic identity. A classic blue collar, blue sleeve cuffs, and navy and red sponsor details complete the look.

White shorts and socks complete the full Atlético Celaya 26-27 home uniform, which takes inspiration from retro designs worn throughout the team's historical campaigns.