Lego

In the recent friendly match between the Netherlands and Algeria, the Dutch players appeared with a special pennant made from assembled LEGO pieces, replacing the traditional match pennant.

This was part of a collaboration between the KNVB (Dutch Football Association) and LEGO in preparation for the 2026 World Cup. The partnership, announced earlier in 2026 and running through at least EURO 2028, focuses on encouraging play, creativity and movement among children and football fans through shared initiatives.

As part of the campaign leading into the FIFA World Cup 2026, one million free orange LEGO bricks are being distributed across the Netherlands on June 3 at LEGO stores, Intertoys and Dreamland locations. Fans are invited to build items supporting the Oranje team and share their creations, with the activation tied to the #NEDALG event.