Liverpool to End Standard Chartered Deal - Club Probably With New Shirt Sponsor From 27-28
1 hour ago, by Chris
- Liverpool Seeking New Sponsor: Liverpool FC is actively looking for new front-of-shirt sponsorship opportunities starting from the 2027-28 season after Standard Chartered's exclusive negotiation period ended without a renewal offer.
- Standard Chartered's Deal Expiration: Standard Chartered, Liverpool's principal shirt sponsor since 2010, saw its exclusive renewal negotiation window close, making it likely the long-standing partnership will end after the 2026-27 season.
- Increased Sponsorship Target: Liverpool aims to secure a new main sponsorship deal worth more than £70 million annually, which is a significant increase from the current £50 million per season paid by Standard Chartered.
Liverpool FC is officially exploring new front-of-shirt sponsorship opportunities starting from the 27-28 season after Standard Chartered's exclusive renewal negotiation window closed without an offer, as per Sportbusiness.
Standard Chartered is Liverpool's second-longest-serving title sponsor; only Carlsberg has been a sponsor for one year longer.
Standard Chartered's Exclusive Liverpool Renewal Negotiation Window Expired
The British banking group has been Liverpool's principal shirt sponsor since 2010, marking one of the longest and most recognizable commercial partnerships in modern football history.
The current contract, which was extended in 2022, is set to expire at the conclusion of the 26-27 campaign and brings in roughly £50 million per season. Standard Chartered's major global Formula 1 sponsorship signed earlier this year has cast serious doubt over whether the bank will extend its 16-year stint at Anfield. While the door is not completely closed on a late proposal from the financial giant, discussions between the Reds and alternative global brands are already well advanced, as per reports.
Liverpool targets more than £70 million annually
Which brand would you like to become Liverpool's new main sponsor? Comment below.
AC Trento 26-27 Home Kit Released
Italian Serie C club AC Trento 1921 has officially unveiled its new home kit for the 2026-27 season, crafted by technical sponsor Acerbis. Following the launch of the club's away shirt earlier this month, the new primary strip brings a fresh visual approach while celebrating the club's traditional gialloblù identity.
The Acerbis AC Trento 1921 2026-27 home shirt features a striking half-and-half design split vertically between royal blue and dark navy. Embedded subtly across the upper front and shoulders is a large eagle silhouette, echoing the iconic Trento eagle crest positioned on the left chest in yellow. The look is complemented by a classic yellow polo-style collar, yellow sleeve trim, and dual yellow side stripes that continue the club's traditional color harmony.
Dark navy shorts with yellow trim and matching navy socks complete the new AC Trento 1921 26-27 home kit.
Pontevedra CF 26-27 Home & Away Kits Released
Spanish club Pontevedra CF and technical sponsor Kappa have officially unveiled the team's new home, away, and goalkeeper kits for the 2026-27 season. The release comes following the club's contract renewal with the Italian brand earlier this summer.
The Pontevedra 26-27 home shirt embraces the club's traditional granate (maroon) base, elevated with subtle gold diagonal radiating lines across the chest and a classic polo collar. It is paired with navy blue shorts and maroon socks with gold and navy accents. Meanwhile, the away kit introduces a fresh mint cyan look complemented by matching tonal graphics, trim detailing, and full mint shorts and socks.
Completing the set is a vibrant bright pink goalkeeper uniform. All kits for the 26-27 campaign feature the Estrella Galicia 0,0 front-of-shirt sponsorship alongside ABANCA and Xunta de Galicia partner branding.
CD Nacional 26-27 Third Kit Released
Portuguese club CD Nacional and Kappa have officially unveiled the team's new third kit for the 2026-27 campaign.
The Kappa CD Nacional 2026-27 third jersey introduces a vibrant and modern color scheme, combining a rich purple base with bright pink detailing. The purple color choice is a tribute to Funchal, the capital of Madeira and the club's hometown. A subtle diagonal graphic pattern sweeps across the torso, while bright pink highlights the V-neck collar, sleeve cuffs, Kappa Omini branding, and front sponsor Coral Cerveja. The CD Nacional crest is also rendered in a monochrome pink execution on the chest.
White lettering and numbering provide clear contrast on the back of the shirt, completed with the regional Madeira sponsor emblem along the lower back hem. The new CD Nacional 26-27 third shirt is available to purchase via the club's official store for €65.
Tampines Rovers 26-27 Home Kit Released
Singapore Premier League side Tampines Rovers has officially unveiled its new 26-27 home kit, produced by Thai brand Warrix.
Moving away from the striped look of the previous campaign, the shirt features a vibrant yellow base with a subtle two-tone split on the front body, complemented by black trim on the V-neck collar, cuffs, and shoulder panels. A centered layout houses the black Warrix logo and the Stags crest above new main front sponsor FBMG, completing a fresh and clean aesthetic for the upcoming season.
ASC Biesheim 26-27 Home Kit Released
French fourth division club ASC Biesheim has unveiled its new home kit for the 2026-27 season, manufactured by Adidas following a supplier switch. The shirt is built on a navy blue base and accented with beige collar and shoulder paneling alongside matching Three Stripes. Thin white vertical pinstripes run down the front, complemented by monochrome gold applications for the Adidas logo, club crest, and central Vialis sponsor print. The design is rounded off with the club's signature fish emblem on the lower front and upper back beneath a arched Biesheim wordmark.
Inter Milan Striker Pio Esposito Suffers Kit Number Malfunction Against Monza
Inter Milan striker Francesco Pio Esposito experienced an unusual kit issue during the Nerazzurri's 26-27 Serie A opener against Monza on Saturday. Wearing shirt number 94, the Italian forward saw the digit '9' completely peel away from the back of his shirt during play, briefly leaving him on the pitch with only the number 4 visible before having to swap into a fresh jersey.
Massive Price Differences on Adidas Originals Aston Villa 26-27 Collection
Following the launch of the new Adidas Originals Aston Villa collection, fans have spotted notable price discrepancies across different retailers for identical items. The standout piece of the range, a long-sleeve claret and sky blue retro jersey featuring classic Trefoil branding and gold detailing, went on sale for £70 on Aston Villa's official online store, while JD Sports priced the exact same shirt at £90, representing a steep £20 markup.
The inconsistencies are not limited to just the retro shirt. Supporters quickly noticed uneven pricing across several other items in the lifestyle range, including track jackets and graphic tees. The official club store charged more than third-party retailers - such as a track top listed at £100 on the club site compared to £85 at JD Sports - while other items saw JD Sports and Adidas's own direct store pricing significantly above the club shop.
Bold Reading FC 26-27 Third Kit Released
Reading FC and technical partner Macron have officially released the club's new third kit for the 2026-27 season. Billed by the club as a modern reimagining of a title-winning classic, the striking new strip takes strong inspiration from the Royals' memorable 1992-93 third uniform while incorporating a contemporary festival-inspired aesthetic.
The Macron Reading 2026-27 third shirt stands out with a bright yellow base overlaid with bold red horizontal hoops created in a distressed, hand-painted brushstroke style across the front, back, and sleeves. The fabric also features a subtle tonal geometric weave. It is finished with a smart black fold-over collar with thin red detailing, black sleeve cuffs, and a small crown graphic on the back of the neck honoring the club's royal heritage.
Cape Town City 26-27 Away Kit Released
Umbro and South African side Cape Town City FC have officially unveiled the club's new away kit for the 2026-27 season, which celebrates the 10th anniversary of the club.
The Umbro Cape Town City 26-27 away jersey features a pale grey-green base decorated with an all-over tonal graphic that blends subtle vertical textures with abstract contours across the front, back, and sleeves. Darker green detailing highlights the monochrome club crest, the Umbro Double Diamond logo, and the SportPesa front sponsor. Layered green and off-white striping finishes the round neckline and sleeve cuffs, complemented by perforated fabric zones built into the body and sleeves for added breathability.
Commemorating a decade of the club, a special circular 10-year anniversary badge is placed near the lower hem, featuring the dates 2016-2026, anniversary text, and a prominent number 10. The kit is completed with matching pale green shorts and coordinated socks accented with dark green trim.
