Full Hummel x ALIS Denmark 26-27 Special Kit + Collection Released
, by Chris
- Collaboration Launch: The Danish Football Association (DBU) and kit manufacturer Hummel have partnered with Copenhagen streetwear brand ALIS, known for its roots in Danish skate and street culture, to release a capsule collection named "Echoes of Denmark".
- Special Kit Design: The main match shirt in the Hummel x ALIS Denmark collection is characterized by a bold dark red-to-black gradient torso, black sleeves with red piping, a co-branded chest emblem featuring ALIS over Hummel, and a monochromatic DBU crest.
- Release and On-Pitch Debut: The full collection goes on sale on October 22, 2026, with Denmark's men's team set to wear the kit on November 17, 2026, against Norway, and the women's team on December 5, 2026, against Zambia.
The Danish Football Association (DBU) and long-time kit manufacturer Hummel have joined forces with iconic Copenhagen streetwear brand ALIS to release a distinctive capsule collection titled "Echoes of Denmark". Established in 1996 in Christiania with deep roots in Danish skate and street culture, ALIS brings a subcultural edge to the national team setup.
Denmark 26-27 Special Collection
This is the new Hummel x ALIS Denmark special collection.
The main piece of the Hummel ALIS Denmark special collection is the match shirt, defined by a bold dark red-to-black gradient across the torso, paired with black sleeves and contrasting red curved piping running along the shoulders and sides. A bespoke co-branded chest emblem places the ALIS wordmark directly over the Hummel bumblebee icon on the right chest, balanced by a monochromatic black-and-white DBU crest on the left. Dark shorts and red socks complete the on-pitch look.
Denmark 26-27 Special Kit
Denmark 26-27 Special Goalkeeper Kits
Denmark 26-27 Special Pre-Match
Denmark 26-27 Special Jacket
Denmark 26-27 Special Scarf
Alongside the jersey, the collaboration features a comprehensive lifestyle and pre-match lineup, including three goalkeeper jerseys, 1990s-inspired retro track jackets, hoodies, and warm-up tops highlighted by oversized ALIS graphics.
The kit is set to make official appearances on the pitch: Denmark's men's team will wear it against Norway on November 17, 2026, while the women's team will sport the uniform against Zambia on December 5, 2026. The full collection goes on sale on October 22, 2026.