Brazil Bans Betting Sponsors With Immediate Effect - Shirts Must Be Cleared by October 5
1 hour ago, by Chris
- Immediate Ban on Betting Sponsors: The Brazilian government has enacted an immediate, nationwide ban on fixed-odds sports betting and online casino sponsorships, effective September 25, 2026, requiring all related branding to be removed by October 5.
- Catastrophic Financial Blow to Série A Clubs: The ban delivers a catastrophic financial shock to Brasileirão clubs, as 14 of the 20 Série A teams rely on betting operators as primary sponsors, with estimated annual losses ranging from R$900 million to R$1.1 billion.
- Provisional Measure and Club Compliance: The decree is a Provisional Measure valid for up to 120 days requiring Congressional approval to become permanent, and Santos was the first club to comply by replacing its betting sponsor logo with a commemorative patch.
Brazilian football has been plunged into turmoil after the Brazilian federal government enacted an immediate nationwide ban on fixed-odds sports betting and online casino sponsorships. Enacted on September 25, 2026, through Provisional Measure (MP) 1.394/2026 signed by President Luiz Inácio Lula da Silva, the decree strictly prohibits the operation, offering, advertising, and sponsoring of sports betting activities. Under the emergency regulations, all gambling branding and logos must be removed from team jerseys, pitchside advertising boards, broadcasts, and digital assets by October 5, 2026, before online platforms go completely dark on October 6.
Huge Blow for Série A Clubs
The sudden mandate delivers a catastrophic financial shock to the Brasileirão, where betting companies have become the dominant source of commercial income. A staggering 14 of the 20 clubs in Série A have betting operators as their primary front-of-shirt sponsors, headlined by marquee deals like Flamengo's partnership with Betano and Corinthians' contract with Esportes da Sorte. Analysts estimate the ban will wipe out between R$900 million and R$1.1 billion (around US$200 million) annually in direct sponsorship revenue.
While the Provisional Measure carries immediate legal force, its long-term permanence is not yet completely guaranteed. The decree is valid for up to 120 days, during which the Brazilian Congress must decide whether to formally vote it into permanent law or let it lapse.
Betting trade groups have already lodged emergency petitions with the Supreme Court to suspend the ban, but with the compliance deadline falling within days, Brazilian clubs are forced to tape over, replace, or strip the lucrative betting logos from their kits with immediate effect.
The first team to remove the betting sponsor logo from their kits is Santos. Instead of betting brand Novibet, the kit will showcase a special commemorative patch in honor of passionate Santos fan and influencer Naty Potira (Natalia Potirapora Martins da Conceicao), who passed away on September 26 following a prolonged fight with metastatic cervical cancer. Displaying an illustrated portrait accompanied by the words 'Eterna Potira', the crest honors a widespread fan initiative and spearheads the club's Outubro Rosa breast and cervical cancer awareness campaign.
Wellington Phoenix 26-27 Home Kit Released
A-League club Wellington Phoenix and apparel partner Dynasty Sport have officially unveiled the club's new home kit for the 26-27 season. Celebrating the club's 20th anniversary campaign, the design delivers a direct throwback homage to the inaugural strip worn during the 2007-08 season.
The Dynasty Wellington Phoenix 26-27 home jersey features a predominantly black body accented by distinctive curved yellow and white panels sweeping across the shoulders and flanks, echoing the aesthetics of the club's debut kit. Significant cultural elements are embedded throughout, with the central Te Raukura white feather plume positioned on the chest alongside the club crest, and a tohu pattern incorporated into the side paneling. The inside collar features custom anniversary lettering reading 'Wellington Phoenix 20th Season Anniversary 2007-2027'.
Completed with matching black shorts and black socks, the kit is available immediately via the Phoenix online store and select regional retailers. The men's team features Entelar Group as main sponsor, while the women's edition showcases OPPO on the front.
Adidas National University Philippines 26-27 Kits Released
Adidas has officially unveiled the new football kits for National University (NU) in the Philippines, continuing the brand's ongoing partnership with the NU Bulldogs collegiate teams in the UAAP. As the country's first private, non-sectarian university, NU receives a sharp, bespoke set of uniforms tailored to its athletic heritage.
The new home jersey arrives in the university's classic deep navy blue, highlighted by rich gold accents on the collar, sleeve trim, and signature Three Stripes. A prominent retro-inspired 'National U' wordmark graphic stretches across the chest, complemented by a centered Adidas Performance logo and matching gold squad numbers. Completing the look are navy shorts and socks detailed with gold branding.
The away uniform reverses the aesthetic onto a crisp white base, finished with the same navy and gold chest branding and sleeve detailing. Alongside the outfield jerseys, Adidas also revealed a light pink goalkeeper kit featuring gold trim, giving the NU Bulldogs a complete, unified look across the pitch.
Special Farnham Town 26-27 Oktoberfest Shirt Released
English club Farnham Town has officially released a special limited-edition shirt to celebrate Oktoberfest for the 26-27 season. The one-off design arrives ahead of the club's dedicated matchday event scheduled for their home fixture against Salisbury on Saturday, October 10.
The shirt is heavily inspired by traditional Bavarian themes, featuring Bavaria's iconic blue and white diamond pattern across the entire body and sleeves. It is finished with a classic white spread polo collar paired with a V-neck cut, while a golden beer barrel graphic sits on the right chest opposite the Farnham Town FC club crest. Spanning across the midriff is an ornate gold "Oktoberfest" script complete with integrated barrel details.
Produced by LS4 Sport, who partners with the club alongside their primary kit supplier, the special release is completely separate from their standard 26-27 league kits. The shirt is available for pre-order through the club's online shop for £40 in strictly limited quantities.