Cup

Ahead of the 2026 World Cup Final at MetLife Stadium, Adidas launched a massive promotional stunt in New York City. The brand sent a giant replica of the FIFA World Cup Trophy alongside an enormous version of the Adidas Trionda Final match ball floating down the Hudson River.

The large inflatables caught the attention of fans and locals as they navigated the waterways near the host city. This activation is part of a series of river-based promotions by Adidas during the tournament, which previously included a giant cutout of Spanish youngster Lamine Yamal earlier in the summer.

The display prominently features the official final match ball, generating excitement before the concluding match. It provided a spectacular photo opportunity with the New York skyline as the backdrop for the climax of the 2026 World Cup.