Should Adidas and Nike Start to Use Scannable Authentic Badges?
1 hour ago, by Phan Tich Giay
- Napoli's Innovative Authentic Badge: Napoli's new 26-27 kits, designed by EA7, feature an upgraded authentic badge with an integrated NFC chip, allowing fans to easily verify the shirt's authenticity by scanning it with a smartphone.
- Limitations of Current Adidas and Nike Badges: Both Adidas and Nike currently use standard physical authentic badges that are easily replicated by counterfeiters, making it increasingly difficult for consumers to distinguish genuine products from fakes, even with replicated product codes.
- Proposed Solution for Major Brands: Given the rising sophistication of counterfeit goods, the text suggests that Adidas and Nike should seriously consider adopting NFC chip technology in their authentic badges as a pioneering solution to protect fans and combat the issue of fake merchandise.
Napoli recently launched their new 26-27 kits, featuring a commendable upgrade to their authentic badge. In a landscape where counterfeit goods are becoming increasingly sophisticated, EA7 has integrated an NFC chip into the authentic badge to help fans easily verify genuine shirts.
EA7 Napoli 26-27 Authentic Kit Badge - NFC Chip
The EA7 authentic badge designed for the Napoli kit features a silicone border. This serves the specific purpose of marking the authentic shirt to distinguish it from the standard replica version.
To enhance brand recognition and showcase meticulous care in their design, EA7 integrated an NFC chip. This technology allows fans to easily scan the badge with a smartphone camera, which then directs them to a website to verify the authenticity of the item.
This is clearly an incredibly useful move by EA7 and one that is entirely worthy for top-tier brands like Adidas and Nike to adopt.
The Current State of Nike and Adidas Badges
Both Adidas and Nike currently rely on standard physical authentic badges. While Nike uses a small fabric badge attached to the hem, Adidas utilizes a higher-end soft rubber material.
Nowadays, real and fake shirts are increasingly difficult to distinguish. Counterfeiters can easily copy the physical authentic badges, and they can even replicate the exact product codes found on authentic shirts, making visual differentiation harder than ever.
Because of this escalating issue, integrating an NFC chip directly into the authentic badge could be a pioneering solution in the coming years, and it is a technical solution that Adidas and Nike should seriously consider adopting to protect fans.
Would you like to see Adidas and Nike introduce scannable NFC chips on their authentic badges, or do you think physical badges are enough? Let us know your thoughts in the comments below!
Dortmund 26-27 Away Kit Leaked
Official photos of the Borussia Dortmund 26-27 away kit have appeared online, showcasing Puma's stealthy new design for the club's upcoming campaign. The shirt is built around a dark anthracite and black base, giving BVB a sleek look away from home. Big thansk to @KamilBerberler.
The jersey's defining feature is an all-over tonal abstract lightning bolt graphic woven into the fabric. Adding a touch of classic detail, Puma has included a buttoned collar with white contrast inserts at the back, paired with matching white trim on the sleeve cuffs. The BVB crest and Puma cat logo stand out in vibrant yellow, with the Vodafone sponsor logo placed prominently across the chest.
The full kit is completed with matching black shorts and black socks featuring white cuff details and yellow BVB 09 text.
Deportivo Genésis 26-27 Home, Away & Third Kits Released
Honduran clib Deportivo Genésis have unveiled their new home, away and third kit ahead of the 26-27 season, made by local customizing brand Humminbird Printz.
The three designs share strong connection with the club's traditional colors: a blue home shirt with dark blue detailing, a striking away jersey with blue base and white gradient hoops, and a white third kit featuring classy blue pinstripes.
What do you think of Deportivo Genésis 26-27 kits by Humminbird Printz? Let us know in the comments below.
CD Feirense 26-27 Away Kit Released
Portuguese Liga Portugal 2 club CD Feirense have officially unveiled the 2026-27 away kit. Made by Kelme, the new shirt introduces a distinctive look inspired by the club's "A Nossa Segunda Pele" (Our Second Skin) campaign.
The Kelme CD Feirense 2026-27 away shirt features a predominantly white base with a subtle grey graphic across the front, creating a reptile skin-inspired texture. A classic polo collar and monochromatic silver detailing complete the design, including a metallic-effect club crest for a refined finish.
What do you think of the new CD Feirense 2026-27 away kit? Let us know your thoughts in the comments below.
Tigres 26-27 Away Kit Leaked - 10 New Pictures
Footy Headlines can now leak 10 new pictures of the Adidas Togres 26-27 away kit. Thanks to uncleyudh_jersey.
The new shirt is predominantly navy blue with a wide gold horizontal band across the chest, housing an oversized "TIGRES" wordmark, complemented by gold Adidas shoulder stripes, sleeve accents, trim, crest, and sponsor logos.
Nottingham Forest Debut 26-27 Adidas Away Kit
Nottingham Forest have officially debuted their new Adidas away kit for the 26-27 season during pre-season action in Italy.
The new uniform features a dark collegiate green base color that pays homage to the club's heritage and moniker, accompanied by bright red accents and the classic Adidas Trefoil logo. The shirt incorporates an all-over leafy printed graphic pattern across the fabric, providing a subtle textured finish. Bright red Three Stripes run along the shoulders, complemented by matching red piping around the collar and sleeve cuffs.
CD Manchego Ciudad Real 26-27 Home & Away Kits Released
Spanish Tercera Federación side CD Manchego Ciudad Real has officially presented its new home and away kits for the 26-27 season. Made by long-term technical sponsor Joma, with whom the club recently extended their partnership through 27-28, the new collection pairs classic heritage design with a modern look.
The 26-27 home kit uses Joma's Vintage Eco-Retro template, featuring a royal blue body paired with a contrasting white polo collar and matching sleeve trim. The shirt incorporates a clean monochrome white club crest alongside the municipal emblem of Ciudad Real and a 97th-anniversary detail on the lower back.
For the away option, Manchego Ciudad Real adopts Joma's Championship VIII model. The kit features a sleek black and anthracite base with subtle sublimated graphic detailing across the shoulder panels. Like the home shirt, it carries a white monochrome crest, local municipality details, and special anniversary branding on the reverse.