Juventus Announce Yokohama Tyres Partnership
Aug 18, 2026, by Phan Tich Giay
Juventus and Japanese tyre manufacturer Yokohama Tyres have officially agreed on a new multi-year partnership, with Yokohama becoming an Official Partner of the Bianconeri. The deal forms a key part of the Japanese company's broader strategy to accelerate its brand awareness and expansion across Europe.
As part of the agreement, Yokohama will receive prominent exposure at the Allianz Stadium during Juventus home matches, including pitch-side LED screen advertising, in-stadium branding, and hospitality access. The partnership will also encompass integrated digital activations and fan engagement initiatives across Juventus' global social media ecosystem.
Football kit enthusiasts will best remember Yokohama Tyres as Chelsea's primary front-of-shirt sponsor from 2015 to 2020 (15-20). While the new agreement with Juventus is an official club partnership rather than a kit sponsorship, it marks a significant return for the brand into elite European football.
Footy Headlines Is Back on Instagram
Footy Headlines has officially returned to Instagram with a brand new account, @footyheadlinesoff. The comeback brings the site's football kit leaks, boot news, and gear coverage back to the platform.
You can follow the new official account on Instagram now via @footyheadlinesoff to keep track of all upcoming kit leaks and shirt releases.
Alianza Lima 2026 Third Kit Released - Traditional Purple 'Blanquimorada'
Peruvian giants Club Alianza Lima and Nike have officially unveiled the club's new 2026 third jersey. Continuing a revered tradition spanning over 55 years, the kit embraces the traditional purple palette in honor of the Señor de los Milagros (Lord of Miracles), which the team will wear during the upcoming October festivities.
The Nike Alianza Lima 2026 third shirt features a deep purple base paired with lighter lilac accents on the round collar, shoulder panels, and sleeve cuffs. Bright gold detailing highlights both the Nike Swoosh and the club crest, complemented by subtle pink accents along the side panels and an inner collar inscription celebrating the club's identity.
The new purple kit will make its official on-pitch debut on October 11, 2026, when Alianza Lima travel to face Cusco FC in Liga 1 action. It is already available for purchase via Nike Peru and Marathon Sports in men's, women's, and children's versions.
