Valencia Announce Adidas Kit Deal
Valencia CF today left the airport wearing training shirts from Joma, while they arrived in Hong Kong wearing Adidas clothing. The new Adidas Valencia 2014 Kit Deal will be effective from July 1, 2014, while the new Valencia 14-15 Kits will be released in the upcoming days in Hong Kong. Valencia CF takes the first steps towards conquering the emerging market of Asia Pacific with the journey to Hong Kong.
New 2014 Adidas Valencia Kit Deal
It is reported that Valencia had to pay to set them free from their contract with the Spanish brand Joma ahead of signing the contract with Adidas. Usually the contract with Joma would have been expired in 2015. The new Adidas deal with Valencia is the biggest shirt supplier deal in the history of the Spanish club.
Amadeo Salvo, President of Valencia CF said: We are excited to be partnering with adidas, a company whose football heritage and record of innovation have a strong affinity with our own. Past and Future cross our partnership and as we enter a new era in our club history, adidas represents a major commercial and marketing opportunity to reinforce our club credibility as one of the most important football clubs in the world. This represents another important step forward in Valencia's progression on and off the pitch.
Two thousand and fourteen usher a new era of Valencia CF with their new owner Peter Lim, who will takeover the club's debts (300 million Euro), invest an additional €100 million as well as the commitment of having the new stadium finished by 2019. The new Valencia 14-15 Kits will be worn for the first time on May 28.
