Ajax Announce €8 million Ziggo Shirt Sponsor Deal
Ziggo will become the new Ajax Amsterdam Main Kit Sponsor from January 2015, following current shirt sponsor Aegon. The new Dutch national cable and media company Ziggo will display their logo on the Ajax Jerseys from January 1, 2015 until 2019. AFC Ajax also announced financial sponsorship deal details.
€8 million Ajax Ziggo Kit Sponsor Deal
Ajax announced that the fixed annual compensation for the new main sponsor is set at €8 million / year, while a variable fee of max. €2 million can be paid additionally. The new Ajax Ziggo Kit Sponsor Deal runs for four and a half years until June 30, 2019.
Ajax CEO Michael Kinsbergen: "Ziggo gives us a partner that really matches well with Ajax. It’s a modern, ambitious company with lots of young people in its workforce. It has a central position in society. It felt good from the first time we met. We are looking forward to a fruitful cooperation."
Proposed Ziggo CEO following Liberty Global takeover Baptiest Coopmans: "The opportunity to become Ajax’s new shirt sponsor seldom arises. Ziggo, as a new national cable- and media company, now has the ability to present itself in unique way, thanks to this partnership. It’s a logical choice for both parties. We are very excited about this cooperation."
Aegon has been the Ajax Amsterdam main sponsor for six years, while the company announced last year that it would not extend the kit contract with the reigning Dutch champions. From January 2015, the new Adidas Ajax 2014-15 Kits will carry the Ziggo logo on the front.
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Wehen Wiesbaden 26-27 Away Kit Released
Italian sportswear brand Erreà has officially unveiled the new SV Wehen Wiesbaden away kit for the upcoming 2026-2027 season. Fans will not have to wait long to see the new uniform in action, as the kit is scheduled to make its official on-pitch debut on May 23 during the Hessenpokal Final against SG Barockstadt Fulda-Lehnerz.
The Erreà SV Wehen Wiesbaden 26-27 away shirt is built upon a white base, elevated by an intricate, custom jacquard fabric. This subtle, tonal graphic incorporates two key elements deeply tied to the club's history: the lion of Taunusstein and the lilies of Wiesbaden. By merging these two symbols, the design creates a seamless visual bridge between the club's geographical origins and its current home. Sharp anthracite grey inserts provide a strong contrast to the white background, perfectly matching the sleek, monochrome execution of the club crest on the left breast.
The back of the outer collar displays the founding year "1926" embroidered in gold, serving as an early nod to the club's fast-approaching centenary celebrations. Meanwhile, the inner neckline is inscribed with the phrase "From Halberg to the Rhine," adding a hidden touch of local pride specifically for the players and supporters wearing the shirt.
What do you think of this culturally inspired away design for SV Wehen Wiesbaden? Let us know in the comments below.
