Chelsea Announce Yokohama Shirt Sponsorship Deal
Feb 26, 2015, by Chris
Chelsea FC announces new record-breaking five-year shirt sponsor deal with The Yokohoma Rubber Company to become Chelsea's new jersey sponsor from the 2015-16 season.
Chelsea Sign 5-year Yokohama Jersey Sponsorship Deal
The new Chelsea Yokohama Kit Sponsorship Deal is reported to be worth £200m for five years, which makes it the second highest in the Premier League behind Manchester United's Chevrolet deal. Even though neither Chelsea nor Yokohama Rubber confirmed the figures involved but the five-year agreement is believed to be worth around £40m per year.
‘It is an absolute pleasure to welcome Yokohama as our new Official Shirt Partner and we look forward to a successful relationship with them,’ said Chelsea Chairman Bruce Buck. 'Chelsea and Yokohama are a perfect fit. Both are global organisations with a focus on performance and innovation, as well as having huge ambition and an unwavering culture of success.'
The Yokohoma will feature on all Chelsea Kits from the first team to the youth teams. Some months ago, there were also rumors that Turkish Airlines could become Chelsea's new shirt sponsor from the 15-16 season, which turn out wrong.
Mr Nagumo, Chairman and CEO of The Yokohama Rubber Company Ltd, said: ‘This shirt partnership with Chelsea will give Yokohama an opportunity to showcase our company to a huge worldwide audience thanks to Chelsea’s ever-growing popularity. We see our partnership with Chelsea as an integral part of our global expansion plans as we enter Phase IV of our Grand Design 100 plan. We look forward to launching our iconic new Chelsea Yokohama shirt this summer.’
Check out the leaked Adidas Chelsea 15-16 Home, Away and Third Kits.
Adidas Liverpool 26-27 LFSTLR Collection Leaked
Official images of the upcoming Adidas Liverpool LFSTLR collection for the 26-27 season have surfaced online, courtesy of kit insider @KamilBerberler. Following the popular black and gold capsule from the previous campaign, the newest lifestyle range from Adidas Originals switches direction with a sleek black and vibrant red color palette, merging retro football heritage with contemporary streetwear design.
The standout piece of the collection is a long-sleeve lifestyle jersey finished in a deep black base with a subtle, tonal all-over graphic incorporating the iconic Liver bird. Contrasting vibrant red accents define the look, highlighting the classic Adidas Three Stripes running down the shoulders and sleeves, the ribbed cuffs, and centrally stacked Trefoil and Liver bird logos. A matching full-zip coach track jacket and tailored track pants carry the same stealthy tonal pattern and bright red detailing.
Alongside the tracksuit is a bold red pullover hoodie featuring dark, centered chest emblems and "YNWA" typography printed on the sleeve cuff. Rounding out the lineup is a relaxed-fitting black t-shirt that displays the stacked red logos on the chest, a jacquard "YNWA" pattern knitted into the ribbed crew collar, and an oversized red "YNWA" wordmark across the lower back hem. The new Adidas Liverpool 26-27 LFSTLR range is expected to launch in the coming months.
Black & Gold Liverpool 26-27 Lifestyle Shirt Leaked - Official Images
Official images of the upcoming Adidas Liverpool 26-27 special-edition lifestyle and pre-match shirt have surfaced online, providing the clearest look yet at the luxurious black and gold design. Known unofficially as the "Gold Leaf" jersey, the shirt is set to release during the 26-27 season as part of Adidas's off-pitch and culture range for the club. Big thanks to @KamilBerberler.
The shirt features a stealth black foundation covered by an intricate metallic gold diamond lattice pattern across the front and back of the torso. Each diamond enclosure contains an ornate floral damask motif inspired by traditional Southeast Asian art, honoring Liverpool's vast Thai fanbase. A classic Adidas Trefoil logo appears on the right chest alongside the Liver bird crest on the left, both applied in matching gold.
Completing the design are solid black sleeves and a crossover V-neck collar detailed with a gold inner trim. Tailored as a high-fashion crossover rather than a competitive match kit, this special-edition pre-match and lifestyle shirt will be available in the 26-27 season.
QPR Kit Clash Against West Brom
QPR faced a major kit clash in their EFL Championship away game at West Brom, wearing their pink away shirt with blue shorts against West Brom's traditional blue-and-white home shirt.
The bright pink of QPR looked surprisingly similar to the white stripes of West Brom on TV, while the blue shorts and dark details made the overall contrast even less clear.
From the wide camera angle, the two teams became difficult to distinguish, creating a frustrating viewing experience for fans.
