Chelsea Announce Yokohama Shirt Sponsorship Deal
Feb 26, 2015, by Chris
Chelsea FC announces new record-breaking five-year shirt sponsor deal with The Yokohoma Rubber Company to become Chelsea's new jersey sponsor from the 2015-16 season.
Chelsea Sign 5-year Yokohama Jersey Sponsorship Deal
The new Chelsea Yokohama Kit Sponsorship Deal is reported to be worth £200m for five years, which makes it the second highest in the Premier League behind Manchester United's Chevrolet deal. Even though neither Chelsea nor Yokohama Rubber confirmed the figures involved but the five-year agreement is believed to be worth around £40m per year.
‘It is an absolute pleasure to welcome Yokohama as our new Official Shirt Partner and we look forward to a successful relationship with them,’ said Chelsea Chairman Bruce Buck. 'Chelsea and Yokohama are a perfect fit. Both are global organisations with a focus on performance and innovation, as well as having huge ambition and an unwavering culture of success.'
The Yokohoma will feature on all Chelsea Kits from the first team to the youth teams. Some months ago, there were also rumors that Turkish Airlines could become Chelsea's new shirt sponsor from the 15-16 season, which turn out wrong.
Mr Nagumo, Chairman and CEO of The Yokohama Rubber Company Ltd, said: ‘This shirt partnership with Chelsea will give Yokohama an opportunity to showcase our company to a huge worldwide audience thanks to Chelsea’s ever-growing popularity. We see our partnership with Chelsea as an integral part of our global expansion plans as we enter Phase IV of our Grand Design 100 plan. We look forward to launching our iconic new Chelsea Yokohama shirt this summer.’
Check out the leaked Adidas Chelsea 15-16 Home, Away and Third Kits.
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This release marks the first kit produced by Meyba for the Dutch club following the announcement of their partnership in March 2026.
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The Mizuno VfL Bochum 2026-27 home shirt features a gradient design transitioning from dark floodlight blue to royal blue. The focal point of the design is the club crest, which represents the heart of the team and connects generations of supporters.
The Mizuno VfL Bochum 2026-27 away shirt offers a contrasting look in light blue with a unique graphic design and a patterned collar.
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The Silkeborg 26-27 Kits are based on the Adidas Tiro 26 competition template. The JYSK sponsor logo dominates the look too much in our opinion.