Chelsea Announce Yokohama Shirt Sponsorship Deal
Chelsea FC announces new record-breaking five-year shirt sponsor deal with The Yokohoma Rubber Company to become Chelsea's new jersey sponsor from the 2015-16 season.
Chelsea Sign 5-year Yokohama Jersey Sponsorship Deal
The new Chelsea Yokohama Kit Sponsorship Deal is reported to be worth £200m for five years, which makes it the second highest in the Premier League behind Manchester United's Chevrolet deal. Even though neither Chelsea nor Yokohama Rubber confirmed the figures involved but the five-year agreement is believed to be worth around £40m per year.
‘It is an absolute pleasure to welcome Yokohama as our new Official Shirt Partner and we look forward to a successful relationship with them,’ said Chelsea Chairman Bruce Buck. 'Chelsea and Yokohama are a perfect fit. Both are global organisations with a focus on performance and innovation, as well as having huge ambition and an unwavering culture of success.'
The Yokohoma will feature on all Chelsea Kits from the first team to the youth teams. Some months ago, there were also rumors that Turkish Airlines could become Chelsea's new shirt sponsor from the 15-16 season, which turn out wrong.
Mr Nagumo, Chairman and CEO of The Yokohama Rubber Company Ltd, said: ‘This shirt partnership with Chelsea will give Yokohama an opportunity to showcase our company to a huge worldwide audience thanks to Chelsea’s ever-growing popularity. We see our partnership with Chelsea as an integral part of our global expansion plans as we enter Phase IV of our Grand Design 100 plan. We look forward to launching our iconic new Chelsea Yokohama shirt this summer.’
Check out the leaked Adidas Chelsea 15-16 Home, Away and Third Kits.
Vintage Football Shirts
from Cult Kits
1999/00 Argentina Track Jacket (M) Reebok
1972/73 1860 Munich L/S Home Shirt (S) Erima
1994 Toyota Cup Adidas Staff Jacket (L)
2011/12 France M'Vila #17 *Player Issue* Away Shirt (M) Nike
1990 Ennerre #16 Template Shirt (L)
2019/20 Club America Home Shirt (M) Nike
2004/05 AC Milan Inzaghi #9 *Player Issue* Home Shirt (M) Adidas
2004/05 Newcastle United Bowyer #29 L/S Third Shirt (L) Adidas
2006/08 England Away Shirt (S) Umbro
2007/08 Real Madrid Cannavaro #5 C/L Third Shirt (XL) Adidas
Black PSG 26-27 Anthem Jacket Released
The new Nike PSG 26-27 anthem jacket boasts a modern, stealthy aesthetic with a predominantly black base. The standout design element is a large, classic chevron shape stretching across the chest and continuing across the back.
This V-shape is rendered in a contrasting dark grey and is sharply highlighted by thin white piping along its borders.
Adidas 26-27 Elite Teams Originals Tees Leaked/Released
Adidas is expanding its casual lifestyle offerings for the 2026-2027 season with a special "Originals Tee" collection dedicated to the brand's elite clubs.
The new Adidas 26-27 elite teams Originals tees share a unified, nostalgic graphic design across all the featured clubs. The front of each shirt displays a large, retro-styled illustration of a classic black-and-white football breaking through a goal net, accompanied by the vintage, lower-case Adidas text at the top.
To personalize the items for each specific fanbase, the template incorporates the respective club's crest on the lower-left side of the football graphic, alongside a colored Adidas Trefoil logo on the right. The collection utilizes various base colors, including red, white, light grey, and dark charcoal, depending on the team's palette.
Currently, the Bayern Munich edition of the tee is already officially available for purchase. The versions for the rest of the elite clubs, including Manchester United and Liverpool, are expected to be launched very soon.
No More Nike - Adidas Croatia 2026-27 Anthem Jackets Leaked
As the long-standing era with Nike officially comes to a close, Adidas is bringing some classic and stylish designs to the Croatian national team for the 2026-2027 season.
The new Adidas Croatia 26-27 home anthem jacket features a very clean and traditional aesthetic. It boasts a bright red base, complemented by crisp white Three Stripes running down the sleeves.
The new Adidas Croatia 26-27 away anthem jackets feature the Trefoil logo. There are two distinct colorways leaked for the away jackets:
- Option 1: A deep blue base contrasted by vibrant red Three Stripes on the shoulders and sleeves, finished with a crisp white Trefoil logo.
- Option 2: A red base with white Three Stripes, distinguished by contrasting dark navy blue detailing on the ribbed collar and cuffs, alongside a white Trefoil logo.
