AS Roma to Sign Etihad Sponsorship Deal

Since the start of the 26-27 season, the FIFA Intercontinental badge has completely vanished from PSG's shirts, from the UEFA Super Cup to the UEFA Champions League.

This is likely due to PSG's home kit design featuring a vertical logo layout, making it almost impossible to add another badge while maintaining a balanced look. To preserve the shirt's aesthetic, PSG decided to omit the badge altogether.

Goalkeeper Safonov's kit, despite having enough room for the FIFA Intercontinental badge, was also left blank to remain consistent with his outfield teammates.

Thanks to What The Kit for the interest spotting and the collage.

French grassroots side Aiguilhe Football Club have caught the eye of kit enthusiasts after revealing their new strip for the 26-27 campaign through a charming, vintage-inspired lifestyle photoshoot. Founded in 2003 and competing in the regional leagues of Haute-Loire, the amateur club bypassed the usual teamwear presentation in favor of an artfully directed campaign celebrating their local community across generations.

Manufactured by Adidas, the jersey is built around a deep maroon base elevated by delicate white vertical pinstripes running down the front. Crisp white accents appear on the shoulder stripes, the Adidas logo, and local sponsor Inter Sport on the chest. The reverse showcases retro-styled squad numbering below arched Aiguilhe FC lettering, completing a clean and cohesive design.

The launch photoshoot places the kit in pastoral and domestic French settings, featuring elderly club figures and players beside antique furniture, a countryside picnic, and a classic upright piano. The thoughtful presentation proves that lower-tier amateur teams can rival professional clubs when it comes to storytelling and visual identity.

Sydney FC and Under Armour have officially unveiled the club's new home and goalkeeper kits for the 26-27 A-League campaign. Drawing inspiration from Sydney's land, sea, and sky, the fresh design blends the club's traditional look with contemporary detailing celebrating their heritage.

The Sydney FC 26-27 home jersey features a sky blue base covered in an abstract textured pattern. Navy blue finishes the crew-neck collar and the sleeve cuffs, which also incorporate a thin orange stripe along the edge. This subtle accent marks the first time orange has been featured on the exterior of Sydney FC's playing shirt since 2009, referencing the club's original colors. Dark navy is also used for the Under Armour logo, the club crest, and Macquarie University's front-of-shirt sponsorship.

Alongside the home strip, Sydney FC also presented their new goalkeeper jersey, which takes on a vibrant orange base with a matching tonal pattern and navy branding. The new 26-27 kits are now available through the club's official web store.

Libyan Premier League giants Al-Ittihad SC have officially presented their new kits for the 26-27 season, marking a return to Adidas. The Tripoli-based powerhouse, who are the most successful club in Libyan football history, previously wore the three stripes during earlier eras before a recent spell with Umbro.

The Adidas Al-Ittihad 26-27 home shirt arrives in the club's traditional red, finished with a subtle geometric knit pattern across the front, white collar trim, and white Adidas shoulder stripes. The away jersey mirrors the same template in royal blue with contrasting white detailing, while a clean white kit completes the outfield and goalkeeper lineup. All jerseys feature sponsor branding alongside customized player numbering that incorporates the club crest at the base.

What do you think of Al-Ittihad's new 26-27 shirts by Adidas? Let us know in the comments below.

AS Roma will take the pitch with a special one-off shirt sponsor for their UEFA Champions League fixture against Fenerbahce in Istanbul. Instead of their regular primary partner Eurobet.live, the Giallorossi's home kit features the United Nations World Food Programme logo alongside the message "Together for Nepal" and the flag of Nepal across the chest.

The adjustment is required due to strict advertising regulations in Turkey that prohibit gambling and betting brands. Rather than taking to the field with a blank shirt, Roma collaborated with WFP to spotlight the ongoing humanitarian emergency in Nepal, where devastating floods and landslides have left approximately 43,000 people in need of urgent relief.

Following the match, the 26-27 match-worn jerseys will be auctioned off, with all proceeds directed to the World Food Programme's emergency operations. Supporters are also able to contribute directly through a dedicated challenge within the UN's ShareTheMeal app.

Manchester United have announced that the Manchester United Foundation logo will feature on the back of their shirts throughout the 26-27 UEFA Champions League campaign, marking the first time the charity's branding has appeared on the club's European kits. Positioned on the lower back beneath the squad numbers, the logo is used across the home, away, and third kits in European competition and is also available for fans to add to replica shirts at the Old Trafford Megastore, with net proceeds directly supporting the Foundation's youth and community programmes across Greater Manchester.

Arsenal took the pitch in a rare all-red kit combination for their 26-27 UEFA Champions League opener against Napoli at the Stadio Diego Armando Maradona. Mikel Arteta's side paired their regular home shirt with alternative red shorts and red socks, creating a striking monochrome lower half below the shirt's traditional white sleeves.

The uniform change was enforced due to UEFA's strict regulations regarding kit clashes. With Napoli wearing their standard home ensemble featuring white shorts, Arsenal were unable to use their primary white home shorts. Rather than switching to an away or third kit, the club utilized their alternative red shorts designed specifically for such color-conflict scenarios.

This marked the first time the Arsenal senior men's team had worn the all-red look since a Premier League trip to Watford in March 2022. Interestingly, the Gunners also donned an all-red setup at the Stadio Diego Armando Maradona during a Europa League quarter-final clash against Napoli back in 2019. The combination proved to be a good omen once again, as Arsenal claimed a 1-0 victory thanks to a second-half goal from Martin Ødegaard.

Hellas Verona and Joma have officially launched the club's new third kit for the 26-27 season. Unveiled under the campaign slogan "Custodi della Storia" (Guardians of History), the jersey celebrates the historical monuments and cultural heritage of the city of Verona.

The Joma Hellas Verona 26-27 third shirt introduces an elegant white base highlighted by an embossed vertical band pattern on the front. This textured detailing reinterprets the ornate gothic ironwork and ornamental shapes of the Arche Scaligere, one of Verona's most famous historic sites. Refined gold accents complete the design, applied to the V-neck collar, sleeve cuffs, Joma branding, and a monochrome edition of the club crest.

Several bespoke elements are worked into the collar construction, including the club's founding year "1903" on the front insert, the phrase "We Are Hellas" printed inside the neck, and the traditional motto "Dai Verona" on the upper back. Matching white shorts and socks with gold detailing round off the full 26-27 third strip.

Manchester United have claimed the top spot in the Premier League sleeve sponsorship rankings for the 26-27 season following their multi-year agreement with global fintech firm SumUp. Worth a record-breaking £22 million per season, the partnership surpasses United's previous £20 million annual contract with DXC Technology. The SumUp branding will appear across the playing kits of the men's, women's, and academy sides in all competitions. Big thanks to @Lu_Class_.

The new agreement pushes Manchester United ahead of neighbors Manchester City, whose sleeve deal with cryptocurrency exchange OKX brings in £20 million per year. Arsenal follow closely in third place after securing an £18 million-a-year contract with payroll and HR platform Deel. Liverpool and Tottenham Hotspur both collect £15 million annually from their respective partnerships with Expedia and Kraken.

Further down the table, Newcastle United sit on £7.5 million per season with Noon, while Everton and Aston Villa generate £6 million annually from Stake and Betano. Chelsea remain the only notable high-profile side yet to announce a primary sleeve sponsor for the 26-27 campaign.

Thai powerhouse Buriram United have officially unveiled their in-house 26-27 third kit. Produced under the club's own label as is tradition for domestic competitions, the shirt utilizes a very dark navy base covered with subtle geometric cross motifs, complemented by light pink accents across the buttoned collar, monochrome crest, and sponsor graphics. The release has sparked debate among supporters and collectors, as Buriram's 26-27 home kit also relies on a dark navy template, differing primarily by pairing it with coral detailing rather than pink.

French Ligue 2 club Clermont Foot 63 and Italian brand Kappa have officially unveiled the club's new third kit for the 26-27 season. Deeply rooted in regional pride, the new strip draws inspiration from the distinctive dark Volvic volcanic stone (pierre de Volvic) that defines much of Clermont-Ferrand's historic architecture.

The Kappa Clermont Foot 63 26-27 third jersey features a charcoal base covered in an elaborate line-art illustration across the front. The design incorporates several key regional landmarks and cultural symbols, including the Puy de Dôme volcano, the iconic twin spires of Clermont-Ferrand Cathedral, the Stade Gabriel-Montpied, a football marked with the department number 63, and the traditional Auvergnat gonfanon. Off-white trim on the collar and sleeve cuffs complements the monochrome cream club crest, Kappa Omini emblems, and CA Centre France chest sponsorship.

German Bundesliga club TSG 1899 Hoffenheim and Italian kit maker Macron have officially unveiled the club's new Euro kit for the 26-27 season. Designed specifically for the Kraichgau side's upcoming UEFA Europa League campaign, the strip marks their first dedicated international jersey under their new multi-year partnership with Macron, who took over from Joma this summer.

The Macron Hoffenheim 26-27 Euro shirt comes in a dark navy blue base overlaid with an eye-catching graphic pattern. Inspired by the stag antlers found in the historic coat of arms of Hoffenheim, the motif is reinterpreted in purple and blended with irregular vertical brushstrokes in blue and purple. According to the brand, this aesthetic synthesizes the visual themes and color palettes seen across Hoffenheim's 26-27 home, away, and third shirts.

Contrasting white details are used on the collar, sleeve cuffs, and along the raglan sleeve seams.