Adidas Manchester United 15-16 Kit Launch Event
It was a classy kit launch. Adidas celebrated the landmark Manchester United 15-16 Kit Launch in the nostalgic atmosphere of Manchester's Northern Quarter.
On 1st August 2015, Adidas has reunited with Manchester United after the Red Devils had worn Umbro and Nike Kits since 1992. The classic Manchester United 15-16 Home Shirt was launched at midnight. Big thanks to SoccerBible for the pictures.
Adidas Manchester United Shirt Launch
This is the bold Adidas Manchester 1990-92 Away Kit.
Even though Manchester United's Adidas kit deal is the biggest in history, Adidas celebrated the historic moment with a rather small event. While their German rivals Puma are known for their exaggerated and quite artificial Arsenal kit launches, the Adidas Manchester United partnership is all about class and history.
The design of the new kits has been a personal passion for adidas designer, Inigo Turner who is a lifelong Manchester United fan. Turner comments: "At adidas we have been on a real journey in creating these new kits for Manchester United. This landmark sponsorship is not the first time we have partnered with the Club and it is with these iconic kits of the past that we drew our inspiration from. We have aimed to break expectations by reengineering simple but impactful design features such as the classic v-neck collar and the iconic three-stripe detailing down the arms as our commitment to giving Manchester United a truly ground breaking kit for the 2015/16 season".
Manchester United Group Managing Director, Richard Arnold comments: "Everyone at Manchester United is very proud of the shirt's classic design, which draws upon the Club's iconic kits of yesteryear. Manchester United and adidas have a long and illustrious history in football, both leading the way in innovation and performance."
Creating a new classic culture. The nostalgic kit launch showcases in which directions Adidas and Manchester United are heading in - it's all about the glorious past and an exciting future.
What do you think of the rather small Adidas Manchester United Kit Launch? Let us know in the comments below.
