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Backed by Messi - 10 Young Stars to Sport Adidas Messi Boots

Adidas last evening launched the brand-new 'Backed by Messi' campaign, in which ten up-and-coming starlets will be endorsed by Argentina and Barcelona superstar Lionel Messi and sport the Adidas Messi 15.1 Boots over the next year.

Originally released ahead of the Champions League final in June this year, the Adidas Messi 15.1 Cleats made Lionel Messi the first-ever football player to receive his own boot. They have since been updated with a stunning white-and-blue colorway, debuted by Messi a few weeks ago.

Adidas Back by Messi Video

Watch the launch video of the 'Backed by Messi' campaign below.

Celebrating Lionel Messi's fantastic 2015, which not only saw him win his second treble, but also become the first footballer to receive his very own cleats silo, Adidas has introduced the 'Backed by Messi' program.

Ten stars of the future, playing in countries across the world have been backed by Messi and become the first players of Team Messi, an Adidas-started Lionel Messi fan movement. The chosen young players will sport the Adidas Messi 15.1 Soccer Boots this season and update the world on their progress filming their own content for the Adidas YouTube channel.

The ten players recruited to Team Messi are:

  • Robert Kenedy (Chelsea FC, Brazilian)
  • Maxwell Cornet (Lyon, French)
  • Jeremie Boga (Rennes [on loan from Chelsea FC], French)
  • Accursio Bentivegna (Como [on loan from Palermo], Italian)
  • James Wilson (Manchester United, English)
  • Timo Werner (VFB Stuttgart, German)
  • Aleksey Miranchuk (Lokomotiv Moscow, Russian)
  • Gyasi Zardes (LA Galaxy, American)
  • Rony Lopes (AS Monaco FC, Portuguese)
  • Khiry Shelton (New York City FC, American)

Let us know what you think of Adidas' 'Backed by Messi' campaign below, and also check out the first details on the new Adidas Messi 16.1 Boots in our overview.

2026 World Cup Kit Overview

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Fenerbahce 2026-27 Training Shirts Leaked

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The designs feature standard training templates in yellow, navy blue, and white. This leak comes ahead of Fenerbahce's 120th anniversary season and follows earlier leaks of the club's pre-match and match kits for 2026-27.

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Supplied by Nike through teamwear specialists Direct Soccer, the new release provides the university team with a sharp aesthetic as they prepare for life back in the second tier of the Welsh football pyramid.

The standout of the release is the eye-catching away shirt, which boasts a vibrant mint green base. The front of the jersey is defined by a thick, solid black central vertical stripe, perfectly flanked by thinner black pinstripes running down the length of the torso. A clean white crew-neck collar and matching white Nike Swoosh add a crisp contrast to the design. The home kit is bright orange.

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The debate over Brazil’s most iconic shirt number has been officially settled ahead of the 2026 World Cup. It has been confirmed that Neymar will retain the famous No. 10 jersey for the upcoming tournament in North America.

Following a lengthy period away from the national team due to injury, questions had naturally arisen regarding the future of the prestigious shirt. During Neymar's prolonged absence, the Brazilian No. 10 was shared among the squad's other attacking stars. Both Vinicius Junior and Raphinha have donned the historic number in recent international fixtures.

Despite their growing influence and status within the Seleção, both players have willingly stepped aside out of respect for the veteran forward. Highlighting the squad's unity on the matter, Vinicius Junior openly addressed the situation, stating clearly that the shirt "obviously belongs to Neymar."

Earlier rumors suggested that Neymar might adopt the No. 13 jersey.

Do you agree with the decision to keep Neymar in the No. 10 shirt, or was it time to pass it on to a younger player like Vinicius Junior? Let us know in the comments below.

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