Backed by Messi - 10 Young Stars to Sport Adidas Messi Boots

Adidas last evening launched the brand-new 'Backed by Messi' campaign, in which ten up-and-coming starlets will be endorsed by Argentina and Barcelona superstar Lionel Messi and sport the Adidas Messi 15.1 Boots over the next year.

Originally released ahead of the Champions League final in June this year, the Adidas Messi 15.1 Cleats made Lionel Messi the first-ever football player to receive his own boot. They have since been updated with a stunning white-and-blue colorway, debuted by Messi a few weeks ago.

Adidas Back by Messi Video

Watch the launch video of the 'Backed by Messi' campaign below.

Celebrating Lionel Messi's fantastic 2015, which not only saw him win his second treble, but also become the first footballer to receive his very own cleats silo, Adidas has introduced the 'Backed by Messi' program.

Ten stars of the future, playing in countries across the world have been backed by Messi and become the first players of Team Messi, an Adidas-started Lionel Messi fan movement. The chosen young players will sport the Adidas Messi 15.1 Soccer Boots this season and update the world on their progress filming their own content for the Adidas YouTube channel.

The ten players recruited to Team Messi are:

• Robert Kenedy (Chelsea FC, Brazilian)
• Maxwell Cornet (Lyon, French)
• Jeremie Boga (Rennes [on loan from Chelsea FC], French)
• Accursio Bentivegna (Como [on loan from Palermo], Italian)
• James Wilson (Manchester United, English)
• Timo Werner (VFB Stuttgart, German)
• Aleksey Miranchuk (Lokomotiv Moscow, Russian)
• Gyasi Zardes (LA Galaxy, American)
• Rony Lopes (AS Monaco FC, Portuguese)
• Khiry Shelton (New York City FC, American)

Let us know what you think of Adidas' 'Backed by Messi' campaign below, and also check out the first details on the new Adidas Messi 16.1 Boots in our overview.