Bundesliga Announces Sleeve Sponsors - Hoffenheim Becomes First Team to Sign Deal

Monday, 3 April 2017
German Bundesliga team TSG Hoffenheim has become the first team to confirm a shirt sleeve sponsor for next season. The former Business Team Partner proWIN Winter GmbH will have a badge on the left sleeve of the Hoffenheim shirt from 1st July. The logo will be applied to the match, warm-up and training kit of the first team and U23s and will also appear on several other items of club merchandise. The contract lasts until at least 30th June 2019.

TSG Hoffenheim Sign proWIN Sleeve Sponsor Deal

proWIN will be on the sleeves of the Hoffenheim kits from the 2017-18 season.

The Saarland based company proWIN has been a partner of TSG since the start of the 2016/17 season. "We're very pleased and see this as confirmation of our work together up to now, that we can extend our partnership in this prominent way, said Dr. Peter Görlich, managing director of TSG 1899 Hoffenheim: "We're proud that we have proWIN at our side, in a literal sense, as a partner in all of our future professional sporting activities."

Original Article: Bundesliga today announced that teams will be able to individually sign sponsor contracts to fill the advertisement space on the left sleeve, currently used by Hermes in a league-wide agreement.

Bundesliga Sleeve Sponsors from 2017

Hermes and the German league signed a sponsorship contract in 2013 which saw the logistics company's logo appear on the left sleeve of all 36 Bundesliga and Bundesliga 2 teams. Today, it was announced that the partnership won't be renewed after the 2016-17 season and that all teams will be able to individually agree sponsorship deals for this particular ad space.

Share your thoughts on today's announcement in the comments below.
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