Bundesliga Announces Sleeve Sponsors - Hoffenheim Becomes First Team to Sign Deal

Former Adidas designer and founder of DilleyStudio, Marcus Dilley (@MDill38), is the creative mind behind the official 2026 MLS All-Star wordmark and crown logo featured throughout the event in Charlotte.

Dilley, who has collaborated on Major League Soccer design projects since 2016 and previously worked on the Columbus Crew branding, created the circular crest featuring prominent crown iconography and city-specific typography for this year's midsummer showcase.

Sunderland AFC and Hummel have officially unveiled the club's new home kit for the 26-27 season. Drawing heavy inspiration from the club's legendary 1936-37 FA Cup-winning side, the kit blends traditional Sunderland heritage with vintage design flourishes to honor one of the defining moments in the club's history.

The 26-27 home jersey features Sunderland's iconic red and white vertical stripes, complimented by a classic white polo collar and a neat buttoned placket. Within the white stripes, Hummel has integrated a subtle tonal jacquard pattern inspired by the ornate filigree engravings on the FA Cup trophy.

Key heritage details appear throughout the shirt. On the chest, the modern Sunderland crest is housed within an era-inspired shield surround. The outer back of the neck features a special red emblem showcasing the city crest worn in 1937 alongside a 1936-37 inscription, while the inside collar lists the names of the starting eleven players from that historic Wembley victory.

The new home shirt is launched without a main front-of-shirt sponsor, offering a ultra-clean aesthetic for supporters. The full kit is available online and in physical store locations starting July 29.

Multiple supporters of RB Omiya Ardija (J2 League) have reported severe issues with peeling logos after just a single wash, regardless of whether the shirts were hand-washed or machine-washed. This is also the club's very first season wearing Adidas kits.

Many fans compared the quality of the heat-applied crests on the new Adidas shirts to their previous Under Armour ones, noting that the Under Armour logos remained completely intact even after an entire season of use. Big thanks to @jerseystory_vn for the collage.

Sheffield FC, the world's oldest football club, has teamed up with Adidas and Pro:Direct Soccer to launch a special-edition pre-season kit for the 26-27 season.

The special Sheffield FC kit is a teamwear design. It features a vibrant yellow base covered in a striking black geometric graphic pattern, the jersey comes complete with black Adidas branding, three stripes, and club crest. The eye-catching release is strictly limited to just 169 pieces, created to support the Bright Young Dreams initiative and raise funds for The Children's Hospital Charity.

Spanish Segunda División club Albacete Balompié has officially launched its new away kit for the 26-27 season, crafted by Adidas. The striking design features a dark green base complemented by light pink accents on the crew-neck collar, shoulder stripes, and sleeve trim. A prominent horizontal chest band in pink is bisected by a thin red central stripe, delivering a unique look for the campaign. The set is completed with customizable green or pink shorts alongside matching socks.

German 3. Liga club SV Waldhof Mannheim 07 and technical partner uhlsport have officially launched the club's new home jersey for the 26-27 season. Grounded in traditional colors, the uhlsport Waldhof Mannheim 26-27 home shirt features a broad black vertical stripe running down the center flanked by vibrant blue side sections, complemented by black sleeves with blue cuff trim and a matching V-neck collar. White branding, including a centered uhlsport logo and main sponsor Stölting, stands out cleanly against the central black stripe alongside the club crest.

VfB Stuttgart and kit supplier Jako have officially unveiled the club's new third kit for the 26-27 season. Continuing the theme of honoring the local heritage of Bad Cannstatt, the new shirt takes inspiration from ancient Celtic gold artifacts discovered in the region and preserved at the Landesmuseum Württemberg.

The Stuttgart 26-27 third kit features a gold base color complemented by the club's signature black chest band, which houses the white LBBW sponsor logo. The collar and sleeve cuffs are detailed with black trim and intricate patterns derived from Celtic metalwork, while the fabric incorporates an all-over embossed texture inspired by ancient craftsmanship. An enlarged, embroidered VfB crest in black and gold completes the shirt design. Special details round off the presentation, including an inner collar print featuring the phrase Kelten aus Cannstatt alongside historical motifs. The new third uniform is completed with matching gold shorts and socks.

FC Seoul has launched a special Hello Kitty collaboration uniform marking set as part of the official K League x Sanrio Characters partnership for the 26-27 season.

The South Korean club updated its classic red and black striped home kit with custom summer-themed graphics starring Sanrio's world-famous mascot. The special kit customization features a custom patch on the lower right front of the shirt showing Hello Kitty next to a palm tree and a football. On the back, each player's squad number is styled in a white and light blue font decorated with ocean wave details and Hello Kitty graphics, accompanied by custom player names.

English League One club Burton Albion have officially unveiled the 2026-27 away kit. Made by Admiral, the new shirt draws inspiration from the Brewers' long tradition of blue-and-white change kits.

The Admiral Burton Albion 2026-27 away shirt features a deep navy blue base with white detailing on the shoulders, collar and sleeve cuffs. Combining a timeless football shirt silhouette with modern finishing touches, the design celebrates Burton Albion's heritage while looking firmly to the future.

What do you think of the new Burton Albion 2026-27 away kit? Let us know your thoughts in the comments below.

Puma's kit durability issues surfaced once again during the World Cup. Now, one of the ripped kits is even available to purchase.

Czechia midfielder Pavel Šulc suffered a severe tear to his jersey during a match against South Korea, tearing away a large section of fabric right next to his squad number 15 and forcing him to leave the pitch for a quick kit change.

The exact torn shirt from the game has now been put up for auction on MatchWornShirt, as spotted by @ShirtSquadApp.