Aston Villa Unveils New Club Crest
Apr 6, 2016, by Pat
English club Aston Villa today unveiled the results of its (slight) re-brandings ahead of the 2016-17 season. The club also announced that the complete visual identity re-brand project cost £80,000, and not the £2 million that had been reported in the press previously.
New Aston Villa Crest From 2016-17
This image shows the slightly updated Aston Villa badge (right), next to the previous version.
Staying true to the club's heritage, Aston Villa only changed selective parts of the logo. First, the shape of the iconic lion was reworked by artist and engraver Christopher Wormell who created a heraldic lion which was then adjusted to be used as the centerpiece of the new Aston Villa logo. Second, the 'Prepared' writing at the bottom of the Aston Villa logo was dropped, allowing for the lion to be enlarged and the logo as a whole to thrive in small-resolution uses. Read more on the redesign on Aston Villa's website.
What are your thoughts on the 'redesign' of the Aston Villa crest? Let us know in the comments below.
Boca Juniors 26-27 Away Kit: Full Look Leaked
@KamilBerberler provides us with a full look at the Boca Juniors 26-27 away kit. It pays homage to the club's classic 2006-07 away strip. We can leak three new product images of the shirt.
Nottingham Forest Announce Marex Front-of-Shirt Sponsorship Deal
Nottingham Forest have officially announced a multi-year Principal Partnership with global financial services platform Marex. Starting with the 26-27 season, Marex will serve as the club's new front-of-shirt sponsor, replacing gambling brand Bally's. The agreement is reported to be worth approximately £25 million over a three-year period.
The clean Marex wordmark and arrow logo will be featured across the front of the Nottingham Forest men's and women's first-team playing and replica kits, as well as the club's netball team dresses. In addition to primary kit placement, Marex will become Forest's official Global Markets Partner and exclusive provider of foreign exchange and financial services.
The announcement resolves Forest's search for a principal partner just ahead of the new Premier League campaign, following a pre-season without a front-of-shirt sponsor. The transition also aligns with the Premier League's upcoming voluntary ban on gambling companies occupying front-of-shirt sponsorship inventory.
Kyoto Sanga 26-27 AFC Champions League Elite Home Kit Released
J1 League side Kyoto Sanga have officially revealed their new home kit for the 26-27 AFC Champions League Elite season, made by Puma.
Compared to the domestic home kit, this new design features a colder shade of purple, decorated with a half-tone diamond pattern across the base. The strip uses a simple template from Puma, pairing the purple jersey with black shorts and purple shorts.
What do you think of the Kyoto Sanga 26-27 ACLE home kit by Puma? Leave your thoughts in the comments below.
Port FC 26-27 Third Kit Released
Thai League 1 club Port FC have officially unveiled their new 2026-27 third kit. Made by Japanese brand Mizuno, the new shirt completes the club's kit lineup for the upcoming campaign.
The Mizuno Port FC 2026-27 third shirt features a black and white base with a bold halftone dot gradient across the front and back. Solid black sleeves frame the design, while segmented black and white detailing appears on the V-neck collar and sleeve cuffs. The club crest, Mizuno logo and sponsor branding complete the look.
What do you think of the new Port FC 2026-27 third kit? Let us know your thoughts in the comments below.
