Adidas Announces New Germany Kit Deal
Confirming the latest rumors, Adidas has just revealed that it has finally extended its contract with the Germany national team. Continuing a seemingly eternal partnership, the new Germany Adidas jersey deal will run until the 2022 World Cup in Qatar.
Adidas Extends Germany Kit Deal
Germany will wear Adidas-branded kits until at least 2022.
Adidas has confirmed it will pay around €50 million per year as part of the new Germany shirt contract, a steep increase from the estimated €25 million it has paid until now. This makes Germany the highest-paid international football team, ahead of France and England.
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"We are looking forward to continuing our close and trusting cooperation with the DFB", said Herbert Hainer, CEO of the adidas Group. "We belong together, as both the DFB with its national teams and we as an international sporting goods company excellently present Germany around the globe. We represent everything the 'made in Germany' seal of quality stands for: we are successful, we are innovative and we deliver quality; we are cosmopolitan, multi-cultural and bring joy. As part of our long-term strategy, we will increase our production volume in Germany again and plan to also produce the DFB jerseys directly in our home market.
"These were the most transparent, most demanding and ultimately for the DFB the economically most successful negotiations in the history of our Association. I am very pleased that we've managed to extend the contract with adidas, our partner for decades. adidas is reliable, knows the DFB and is supporting us with upcoming innovations such as the construction of the new DFB academy or the further development of fussball.de. We will use the money to make the DFB and German football even better. Our investments will be focused on both professional football and the work done at the grassroots level. We will also strengthen our national associations and further improve in particular our talent promotion programmes," said DFB President Reinhard Grindel.
Are you happy to see Germany remain with Adidas until at least the 2022 World Cup? Let us know in the comments below.