New Balance Announce LOSC Lille Kit Deal

New Balance today announced that it will be the official kit supplier for LOSC Lille, after signing a long-term deal with the club. New Balance will supply the team kit, training wear and equipment from the 2016/17 season onwards.

New Balance Enters French Football Market

New Balance x LOSC Lille.

Lille becomes the first club to represent New Balance in France after they previously received kits by Nike. No contract details were disclosed yet.

Michel Seydoux, LOSC chairman, commented: "New Balance has made an immediate impact in the football market and in a short space of time has quickly become one of the leading brands in world football, constantly looking to push forward. This is an exciting period for the club as we go into a new era confident of success. We feel we have joined a brand that is equally motivated to reach the top of the game. LOSC is delighted and proud to be the first Ligue 1 Club of New Balance and for sure will aim to be the best ambassador of the brand in France."

Jacques Royer, Owner of Royer Group, the French distributor for New Balance, said: "Royer Group is very pleased to be working with LOSC in conjunction with New Balance. Royer Group and LOSC were both founded 70 years ago and we share common values such as team spirit and performance. We look forward to working with such a prestigious Club, especially given their return to the Europa League this year. We believe that this deal is the beginning of fascinating and successful adventure for all involved."

Richard Wright, General Manager of New Balance Football, said: "We are delighted that Lille will fly the flag for New Balance in French football’s top division. It’s a great club with fantastic traditions and they are the perfect team to represent what the brand is trying to achieve in football. New Balance will bring innovation and world class product to the club and its fan base and we’re looking forward to unveiling our first Lille kit collection very soon."

Do you look forward to see the New Balance LOSC Lille training range and kits, which are set to be revealed from June 27? Let us know in the comments below.