New Balance Announce LOSC Lille Kit Deal
Jun 22, 2016, by Chris
New Balance today announced that it will be the official kit supplier for LOSC Lille, after signing a long-term deal with the club. New Balance will supply the team kit, training wear and equipment from the 2016/17 season onwards.
New Balance Enters French Football Market
New Balance x LOSC Lille.
Lille becomes the first club to represent New Balance in France after they previously received kits by Nike. No contract details were disclosed yet.
Michel Seydoux, LOSC chairman, commented: "New Balance has made an immediate impact in the football market and in a short space of time has quickly become one of the leading brands in world football, constantly looking to push forward. This is an exciting period for the club as we go into a new era confident of success. We feel we have joined a brand that is equally motivated to reach the top of the game. LOSC is delighted and proud to be the first Ligue 1 Club of New Balance and for sure will aim to be the best ambassador of the brand in France."
Jacques Royer, Owner of Royer Group, the French distributor for New Balance, said: "Royer Group is very pleased to be working with LOSC in conjunction with New Balance. Royer Group and LOSC were both founded 70 years ago and we share common values such as team spirit and performance. We look forward to working with such a prestigious Club, especially given their return to the Europa League this year. We believe that this deal is the beginning of fascinating and successful adventure for all involved."
Richard Wright, General Manager of New Balance Football, said: "We are delighted that Lille will fly the flag for New Balance in French football’s top division. It’s a great club with fantastic traditions and they are the perfect team to represent what the brand is trying to achieve in football. New Balance will bring innovation and world class product to the club and its fan base and we’re looking forward to unveiling our first Lille kit collection very soon."
Do you look forward to see the New Balance LOSC Lille training range and kits, which are set to be revealed from June 27? Let us know in the comments below.
FC Paços de Ferreira 26-27 Away Kit Released
FC Paços de Ferreira and technical sponsor Joma have officially revealed the club's new away jersey for the 26-27 season. The design embraces a clear retro aesthetic, offering a refined look inspired by classic football shirts.
The Joma Paços de Ferreira 26-27 away shirt features a light off-white base complemented by black accents throughout. It includes a polo collar with a V-neck insert, contrast raglan sleeve piping, and black sleeve cuffs.
Unveiled in a vintage arcade setting, the Paços de Ferreira 26-27 away shirt will be available to purchase through the club's official store shortly.
Inspired by Mario Balotelli: Michelle Alozie's Unique Mismatched Boot Game
Nigerian international and Chicago Stars defender Michelle Alozie continues to stand out on the pitch with one of the most distinctive boot choices in modern football. Known for wearing mismatched boots on either foot, Alozie frequently pairs contrasting colorways of top-tier Nike models during official matches for both club and country. Big thanks to vsrsus.
The inspiration behind her two-tone boot style stems from former Italian striker Mario Balotelli, who famously popularized odd-colored footwear during the 2014 World Cup. Alozie has cited Balotelli as a major childhood influence, adopting his bold self-expression on the field. Her boot rotation regularly features contrasting Nike Phantom GX 2 and Phantom Luna 2 colorways, as well as mismatched Nike Mercurial Superfly boots combining blackout and vibrant seasonal releases.
Alozie's boot selection has become a signature element of her visual identity on the pitch, proving that personal style and elite performance go hand in hand. By wearing different colorways on each foot, the Super Falcons star maintains one of the most unique boot setups in modern football.
Salford City 26-27 Home Kit Released
Salford City has officially unveiled its new home kit for the 26-27 season, made by Adidas. Launched under the campaign banner #PaintTheCityOrange, the new strip introduces a bold, vibrant orange base accented with black detailing.
The Adidas Salford City 26-27 home shirt features a clean round black collar, matching black Three Stripes across the shoulders, and dark trim on the sleeve cuffs. The front of the jersey displays a monochrome black Adidas logo alongside the Salford City FC crest, with AIG serving as the main front shirt sponsor and Holland & Barrett appearing on the sleeve.
Club co-owners Gary Neville and David Beckham were featured alongside players in the official launch photography showcasing the new shirt. The kit is now available to purchase through the club's official online store.
Mamelodi Sundowns 26-27 Away Kit Released
Puma and South African club Mamelodi Sundowns have officially unveiled their new away kit for the 26-27 season. Following the release of their home jersey in late July, the new alternative strip brings a modern graphic aesthetic to Masandawana's upcoming campaign. The Mamelodi Sundowns 26-27 away shirt features a rich blue base combined with a striking geometric chevron pattern in darker blue tones across the front. Bright yellow detailing highlights the Puma cat logo on the chest alongside the primary sponsor, Ubuntu-Botho S&E, while the classic yellow and green club crest sits proudly on the left chest. The new kit will be complemented by blue shorts and socks. The replica jersey is priced at R1299 for adults and R1199 for kids, with the authentic player version priced at R2399. The collection will be available at Puma stores and official stockists from late August 2026.
Brøndby IF 26-27 Away Kit Released
Danish club Brøndby IF and kit supplier Hummel have officially launched the club's new away kit for the 26-27 season. The new uniform brings a refined, retro-inspired aesthetic to the pitch for the upcoming campaign.
The Hummel Brøndby IF 26-27 away shirt is predominantly navy blue, featuring a striking yellow horizontal band across the chest. Inside the yellow band, the main sponsor logo Betano appears in navy. The V-neck collar and sleeve cuffs feature striped yellow and navy trims, while subtle tonal vertical striping adds texture throughout the fabric. Hummel's signature chevrons decorate the shoulders in yellow, alongside a yellow brand logo and the traditional club crest on the chest.
To complete the look, the inner collar bears the year 1964 in reference to the club's foundation date. The shirt is paired with navy shorts and socks, creating a clean, cohesive appearance for away fixtures. The 26-27 away strip is now available to buy from official club channels.
