Hummel Denmark 2016-2017 Home Kit Released
Following much anticipation, Hummel this morning unveiled the first Denmark kit since returning to being the Denmark national team jersey supplier. The Denmark 2016-2017 kit will be debuted shortly.
Denmark 2016-2017 Home Kit
This is the new Denmark 2017 home jersey, made by iconic brand Hummel.
Compared to the rather adventurous away kit, the new Hummel Denmark home kit is quite understated. Predominantly red, it features subtle details, such as a cross inspired by the Danish flag on the right sleeve cuff. The collar and hem of the Denmark 2016-2017 shirt are white, contrasting well with the base of the shirt.
A subtle pattern, taken from a Viking breastplate, can be seen on the upper front, upper sleeves and bottom of the Denmark kit, while an embossed print of the legendary Holger Danske, a mythical figure that is said to wake up and lead Denmark to victory in time of need, sits on the lower center of shirt. The DBU slogan 'A part of something bigger' is written on inside of the neck tape and bottom lining of the Hummel Denmark 2016-2017 home shirt.
The shorts and socks of the new Denmark kit are white and red, respectively.
Denmark 2016-2017 Goalkeeper Kit
This is the new Denmark goalkeeper kit by Hummel.
Combining a dark base with white accents, the Denmark 2016-2017 goalkeeper jersey also features subtle Viking-inspired detailing.
What are your thoughts on the Denmark 2016-2017 home kit by Hummel? Drop us a line below.
Zweigen Kanazawa 26-27 Kits Released
Japanese J3 League club Zweigen Kanazawa have unveiled their new 2026-27 kits, produced by Hummel. The release introduces a bespoke look for the upcoming season, deeply rooted in the local culture of Ishikawa Prefecture.
The Hummel Zweigen Kanazawa 2026-27 shirts are inspired by Kaga Temari, a traditional regional craft famous for its intricately patterned, embroidered balls. This unique geometric motif covers the kits, symbolizing unity. According to the club, each stitch builds a larger beautiful pattern, representing the collective efforts of the team and supporters uniting for their shared goals. The uniforms also feature the logos of ten different club sponsors across the shirt and shorts.
The Hummel Zweigen Kanazawa 2026-27 kits are available to purchase during the club's primary sales window, which runs until July 5, 2026.
Unique Dual-Year Messi World Cup "Golden Ball" Badge at 2026 World Cup
Lionel Messi is sporting a highly exclusive detail on his Argentina kit at the 2026 World Cup. As highlighted by @jerseystory_vn, Messi's left sleeve features a unique dual-year Golden Ball badge, honoring his achievements as the Player of the Tournament at both the 2014 and 2022 World Cups. Messi is the only player in the tournament to wear a badge commemorating two Golden Ball awards, with Croatia's Luka Modric being the only other player to wear a Golden Ball patch for his 2018 award.
The special golden shield is located on the left sleeve of the Argentina shirt, but it is frequently hidden from view during matches as it sits beneath Messi's captain's armband. The badge adds to an already heavily decorated Argentina 2026 kit for the legendary number 10.
Alongside the dual-year Golden Ball patch, Messi's shirt is adorned with several other gold details. These include the central FIFA World Champions badge from their 2022 triumph, the golden 2026 World Cup sleeve patch, and the Legacy badge, which is awarded to players who have participated in five or more World Cup tournaments.
2026 World Cup Patches Changed for Knockout Stages
FIFA has introduced a new sleeve patch for the knockout stages of the 2026 World Cup. The Unite for Peace patch worn during the group stages has been replaced with a "Football Unites the World" patch starting from the Round of 32. Thanks to @TheShirtUnion.
SSV Ulm 1846 26-27 Third Kit Revealed
German club SSV Ulm 1846 have unveiled their new 2026-27 third kit. Made by uhlsport, the new jersey has already made its debut on the pitch.
The uhlsport SSV Ulm 1846 2026-27 third shirt introduces a fresh design for the upcoming campaign. The club showcased the new strip during a recent match, giving supporters their first glimpse of the latest uhlsport creation.
No More Umbro: In-House BJR Beitar Jerusalem 2026-27 Kits Released
Beitar Jerusalem has officially launched its own in-house kit brand, BJR, along with the release of the club's new 2026-27 kits. The move marks a departure from their previous kit manufacturer, Umbro, as the Israeli Premier League side takes full control over its merchandise and on-pitch designs for the upcoming season. The official launch event took place on June 28, 2026.
The Beitar Jerusalem 2026-27 BJR kit collection features several distinct designs. The match kits include a black shirt featuring a custom BJR pattern throughout, and a clean white jersey complete with a classic collar and subtle stripes. The launch also included dedicated training kits for both players and coaching staff, highlighting the new in-house brand's expanded lineup.
The new Beitar Jerusalem 2026-27 kits are currently available for purchase through the official club store. The launch was accompanied by a promotional video and featured the club's new head coach Almog Cohen, signaling a fresh era for the team.
Hummel Mardin 1969 Spor 2026-27 Kits Released
The new Mardin 1969 Spor 2026-27 kits were released yesterday. Made by Hummel, the new Mardin 1969 Spor home, away, and third kits will be worn in the TFF 1. Lig.
The Hummel Mardin 1969 Spor 2026-27 kits pay homage to the city's rich history and cultural heritage. The designs draw inspiration from Mardin's famous yellow limestone architecture, its historic streets, and the region's multi-faith and multi-lingual diversity.
The collection includes the 'Taş Ev' (Stone House) jersey, which reflects the local architecture, the 'Efsane Çubuklu' (Legendary Striped) jersey, and the 'Dinlerin ve Dillerin Rengi' (Colors of Religions and Languages) jersey. Each shirt incorporates unique patterns and details that celebrate the identity of the newly promoted Turkish second division side.
Best 2026 World Cup Boot-Kit Combos
As the 2026 World Cup enters its crucial stages, we take a look at some of the most striking boot and kit combinations seen on the pitch. Boots Culture, in collaboration with football fashion and archive account Off The Pitch Archive, a curated selection of these pairings has been compiled, showcasing the attention to detail from players and brands alike.
The collection highlights flawless color matches, exclusive tournament launches, and on-pitch details that are impossible to ignore. From custom designs to perfectly coordinated standard colorways, these combinations demonstrate how modern football boots complement the aesthetic of the national team kits.
A total of ten standout boot-kit combinations have been selected from the tournament. The gallery captures the best visual pairings worn by players during the 2026 World Cup, offering a closer look at the intersection of football equipment and style on the biggest stage.















