Rangers Kit Sales Row: Rangers To Ditch Puma Kit and Bring Out Own New Shirt?
Aug 6, 2016, by Chris
Scottish Premiership club Glasgow Rangers could dump the controversial new Puma strip which the club says was released without their consent and replace it with a new kit midway through the season.
Rangers to End Sports Direct Relationship
Rangers already wore the new shirt in four matches.
However, the move of releasing an own shirt is reported to be the extreme option among a number of moves Ibrox executives are currently exploring following the breakdown of their relationship with the sportswear firm and Mike Ashley's Sports Direct empire, and Puma, who have a legal right to sell and market the kit under the terms of their five-year kit deal agreed in 2013 are expected to challenge any attempt to undermine the contract.
Rangers in May said it had withdrawn the exclusive licensing rights of Sports Direct to use the club's trademarks given to its merchandising joint venture with Sports Direct and it was believed that meant kit which contains the protected logos could not be sold. But recently the kit row was sparked when Puma confirmed it had released a batch of kits for sale to Sports Direct and other retailers.
Herald Scotland reports that "Rangers have spent weeks in talks with Puma, who found themselves caught in the middle of the row between chairman Dave King and Sports Direct supremo Ashley." But Puma rejected their compromise attempts and instead side with the Newcastle owner when he requested shipments of the new Rangers home, away and third kits to be delivered to Sports Direct stores across the country.
Puma has said that after taking legal advice that it was okay to sell, market and distribute the new kit.
Rangers added: "We are surprised and disappointed by the lack of consultation with the club and/or supporters groups prior to the launch."
The club has already triggered a seven-year notice period required to cancel all contractual ties with Sports Direct.
Nike Inter Milan 26-27 Third Kit Leaked - New Image
A new image of the Nike Inter Milan 26-27 third kit has surfaced, confirming the retro-inspired look that pays tribute to the club's iconic 1997-98 third shirt worn during the Ronaldo era.
Hong Kong 2026 Home Kit Released
Nike and the Football Association of Hong Kong, China have quietly revealed the new Hong Kong 2026 home shirt.
The Nike Hong Kong 2026 home jersey combines two shades of red in a subtle half-and-half design, with a centrally aligned chest layout. The circular HKFA crest is positioned right in the center of the chest, accompanied by a white Nike Swoosh directly beneath it.
First Time in 12 Years: Juventus Bring Back Long-Sleeved Kits on Pitch
Making his Juventus debut in the match against AC Milan, Nick Woltemade was the only Juventus player on the pitch wearing long sleeves. Excluding special-edition kits, the German strike became the first Bianconeri player made this choice since Andrea Pirlo and Claudio Marchisio back in the 13-14 season.
Remarkably, even Cristiano Ronaldo, a long-sleeve icon, never wore one during his time in Turin.
Liverpool Could Use a Text-Only Turkish Airlines Sponsor?
Liverpool have announced that Turkish Airlines will become the club's new shirt sponsor from the 2027-28 season, ending the Reds' 17-year partnership with Standard Chartered.
While early fan concepts have used Turkish Airlines' familiar circular bird logo above the wordmark, a text-only sponsor could also be a realistic option.
The airline previously used a simplified two-line “TURKISH AIRLINES” wordmark on River Plate's shirts between 2019 and 2022, while Turkish clubs such as Galatasaray and Samsunspor have also used streamlined typographic versions of the branding.
A text-only layout could give Liverpool's future Adidas shirts a cleaner, less crowded look. The final sponsor application has yet to be confirmed, with the partnership set to begin in June 2027.
