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Rangers Kit Sales Row: Rangers To Ditch Puma Kit and Bring Out Own New Shirt?

Scottish Premiership club Glasgow Rangers could dump the controversial new Puma strip which the club says was released without their consent and replace it with a new kit midway through the season.

Rangers to End Sports Direct Relationship

Rangers already wore the new shirt in four matches.

However, the move of releasing an own shirt is reported to be the extreme option among a number of moves Ibrox executives are currently exploring following the breakdown of their relationship with the sportswear firm and Mike Ashley's Sports Direct empire, and Puma, who have a legal right to sell and market the kit under the terms of their five-year kit deal agreed in 2013 are expected to challenge any attempt to undermine the contract.

Rangers in May said it had withdrawn the exclusive licensing rights of Sports Direct to use the club's trademarks given to its merchandising joint venture with Sports Direct and it was believed that meant kit which contains the protected logos could not be sold. But recently the kit row was sparked when Puma confirmed it had released a batch of kits for sale to Sports Direct and other retailers.

Herald Scotland reports that "Rangers have spent weeks in talks with Puma, who found themselves caught in the middle of the row between chairman Dave King and Sports Direct supremo Ashley." But Puma rejected their compromise attempts and instead side with the Newcastle owner when he requested shipments of the new Rangers home, away and third kits to be delivered to Sports Direct stores across the country.

Puma has said that after taking legal advice that it was okay to sell, market and distribute the new kit.

Rangers added: "We are surprised and disappointed by the lack of consultation with the club and/or supporters groups prior to the launch."

The club has already triggered a seven-year notice period required to cancel all contractual ties with Sports Direct.

Sneaker Legacy - Football Boots Archive

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Amiens SC Add Pink Details to 26-27 Home Kit for Pink October

French side Amiens SC have introduced a special update to their 26-27 Puma home kit in support of the annual Octobre Rose (Pink October) breast cancer awareness and screening campaign. Debuted during their 3-0 victory against FC Villefranche at the Stade Crédit Agricole de la Licorne, the club's traditional black-and-white halved home strip was revamped with vibrant pink details.

The customized kit features eye-catching pink names and squad numbers on the back, along with pink-tinted sponsor graphics, including Intersport and Igol. Completing the tribute is a small pink ribbon placed prominently on the right chest just above the Puma cat branding.

Amiens SC confirmed that the special pink printing is not a one-match appearance; the team will also wear the modified kit during their upcoming away match against Valenciennes FC later this month.

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Peruvian club Alianza Universidad de Huánuco and local manufacturer Real Sport have officially unveiled a special commemorative kit for the 2026 season. Launched under the slogan "Vestimos nuestra fe" (We wear our faith), the release embraces Peru's deep-rooted October tradition of donning purple to pay homage to religious heritage, specifically honoring the Señor de Burgos, the patron saint of Huánuco.

The Real Sport Alianza Universidad 2026 special shirt swaps the team's customary red and blue palette for a striking purple and white striped look. It features bold purple vertical stripes across the front, complemented by a purple crew neck and matching sleeve trim on white sleeves. On the upper back sits an intricate graphic badge depicting the Señor de Burgos, accompanied by the inscription "Rey y Patrón de Huánuco", while squad numbers are rendered in gold with purple outlines.

The special edition kit is set to make its on-pitch debut during October Liga 2 action and is currently available via pre-order through the club's official channels.

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This case is reminiscent of another interesting situation involving the Argentina futsal team at the 2021 Futsal World Cup. Despite being the defending champions, Argentina was not provided bespoke kits by Adidas and had to use standard jerseys, from which two stars were removed and replaced with one, as they had only won the Futsal World Cup once.

Big thanks to @whatthekit_x for the collages.

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