The Ten Most Valuable Premier League Kit Deals
Update: Chelsea's Nike contract has been confirmed by club and brand. See how it compares to other major Premier League jersey deals below.
As the TV contracts improve season after season, the Premier League's kit deals find it hard to keep pace - yet they still provide a valuable source of income for the biggest clubs. Here are the ten biggest Premier League kit supplier deals, including the new Chelsea and Spurs contracts.
10 Most Valuable Premier League Kit Supplier Deals
Check out the ten most valuable Premier League kit supplier contracts from 2017-18 below.
| Team | Brand | Value (£/m) | From | Until | Value (€/m) | Value ($/m) |
|---|---|---|---|---|---|---|
| Manchester United | Adidas | 75 | 2015 | 2025 | 86.6 | 97.3 |
| Chelsea | Nike | 60 | 2017 | 2032 | 69.3 | 77.8 |
| Arsenal | Puma | 30 | 2014 | 2019 | 34.6 | 38.9 |
| Liverpool | New Balance | 28 | 2012 | 2018 | 32.3 | 36.3 |
| Tottenham | Nike* | 25 | 2017 | 28.9 | 32.4 | |
| Manchester City | Nike | 12 | 2013 | 2019 | 13.9 | 15.6 |
| Everton | Umbro | 5 | 2014 | 2019 | 5.8 | 6.5 |
| Southampton | Under Armour | 4 | 2016 | 2023 | 4.6 | 5.2 |
| Sunderland | Adidas | 4 | 2014 | 2020 | 4.6 | 5.2 |
| West Ham | Umbro | 4 | 2015 | 2020 | 4.6 | 5.2 |
*Unconfirmed
Manchester United's record-breaking Adidas deal easily tops the ranking, even considering Chelsea's new Nike contract. Manchester City's Nike contract sticks out for being relatively low at just £12m a year, but the club is reportedly already in talks to renegotiate with the US brand. Leicester City's Puma deal, last updated before the title-winning last season, dwarfs in comparison and is said to be worth just around £1m per season.
Looking at it in terms of brands, Nike has three teams in the list, with Adidas and Umbro following with two each. New Balance, Puma and Under Armour are represented once each.
In terms of renewals, something can be expected in regards to Liverpool during the second half of the current season, while Arsenal and Manchester City should also be able to significantly improve their deals in the near future.
Premier League Kit Contracts - Spending by Brand
| Brand | Spending (£/m) | €/m | $/m |
|---|---|---|---|
| Nike | 97 | 112 | 125.8 |
| Adidas | 81 | 93.5 | 105 |
| Puma | 28 | 32.3 | 36.3 |
| New Balance | 25 | 28.9 | 32.4 |
| Umbro | 9 | 10.4 | 11.7 |
This overview shows that Nike tops the list with a combined spending of almost £100m a season, followed by Adidas, Puma, New Balance and Umbro. Macron, Under Armour, Joma and Dryworld also sponsor Premier League teams, but are not significant enough to be included.
Which of these Premier League kit deals offers the best value for its money? Where did a supplier overpay? Share your thoughts below.
Vintage Football Shirts
from Cult Kits
2015/16 Norway Track Jacket (S) Nike
1994/95 England Away Shirt (L) Umbro
2003/04 Mexico D.Osorno #11 Home Shirt (XL) Nike
1999/01 Tottenham Campbell #5 Away Shirt (L) Adidas
2002/03 Mexico J.Borgetti #9 Home Shirt (L) Atletica
2016/17 Celta Vigo Away Shirt (L) Adidas
2011/12 Seattle Sounders Away Shirt (L) Adidas
1994/96 AC Milan Baggio #18 Third Shirt (XL) Lotto
2006/07 Mexico R.Marquez #4 Home Shirt (M) Nike
