Sacramento Kings Unveil New Jersey with Sponsor Logo
A concept well known in the football / soccer world, the Sacramento Kings from the NBA today became one of the first major-league basketball teams to unveil a jersey sponsor.
Sacramento Kings 2017-18 Jersey
This is a preview of the Blue Diamond sponsor patch on the Sacramento Kings jersey.
Teaming up with Blue Diamond, the world's leading almond brand and based in Sacramento, the Kings will wear the brand's logo on the right chest from the start of the 2017-18 season. Next season, which will also see Nike replace Adidas as league-wide jersey supplier, will be the first in the history of the NBA to allow teams to feature a brand's logo on their uniform.
“For decades, Blue Diamond almonds have been one of Sacramento’s most well-known products around the country,” said Kings President Chris Granger. “We are proud of this community’s history of high-quality agriculture – it’s why we’ve committed to supporting local producers by using locally sourced food in our arena and why our players are proud to showcase the Blue Diamond brand on the court and around the league.”
Sponsor logos will only be allowed on the upper left chest in a 2½-inch sticker format, positioned opposite of the Swoosh, which will also feature on the new jerseys. In a move that is certain to please supporters, the replica versions are set to not include the patches, although teams have the option to sell jerseys with sponsor patches as well.
In terms of value, it was reported that the Philadelphia 76ers, who became the first team to sign a jersey sponsor partner in StubHub, will receive around $5m annually. The Golden State Warriors are reported to be seeking in the region of $15 to $20 million.
Do you like the look of the first-ever sponsored NBA jersey? Drop us a line below.
Zara Launches 'FIFA Classics' Collection, Inspired by Past World Cups
Zara has unveiled a new capsule collection for its men's line in collaboration with FIFA, titled FIFA Classics. The range draws inspiration from iconic past World Cups, including editions such as Mexico 1970, USA 1994, and France 1998, alongside references to England 1966 and Italy 1990. It comprises 23 limited-edition garments featuring graphic t-shirts, retro polos, rugby-style shirts, color-block jackets, knit pieces, and shorts with vintage football motifs.
The collection follows Zara's earlier kids-focused football capsule released in April.
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Wales Debut Adidas 150th Anniversary Player + Never-Seen-Before Goalkeeper Kit Against Ghana
Wales debuted their limited-edition 150th anniversary kit during the international match against Ghana on June 2, 2026.
Designed by adidas to commemorate the founding of the Football Association of Wales in 1876, the jersey features a classic red and white retro design and saw action as all outfield players wore long sleeves in the fixture at Cardiff City Stadium.
A new green keeper kit was also debuted, which is not available to buy.
Lyon 26-27 Home Kit Leaked - Shirt & Shorts
Two images of the Lyon 26-27 home kit in the Kids' version have been shared by @KamilBerberler. It is set to release very soon.
18 Kits Won't Be Used in 2026 World Cup Group Stage
The complete kit matchups for the 71 group stage fixtures at the 2026 World Cup were disclosed. Mantos do Futebol created a nice infographic featuring the 18 shirts that won't be used in the group stage, including one home kit (Ghana) and 17 change shirts.
Up to 25% Off: Mansfield Town Rewards Fans with Progressive Replica Shirt Discounts
Following the launch of their new all-amber 2026-27 home kit, Mansfield Town has introduced a "Replica Shirt Discount Scheme" to help supporters manage costs when buying multiple shirts.
The scheme offers increasing discounts on replica shirts, starting at 5% off the second purchase and rising to 25% on the sixth shirt. It covers the full range of three outfield and three goalkeeper kits, with the offer also extending to newborn and infant mini-kits.
Let's hear your thoughts in the comments below.
Olympiacos 26-27 Home Kit Teased - Leak Confirmed
Olympiacos FC teased their 2026-27 home kit via an official social media video post on June 2. While we can only see the rear of the jersey, it confirms yesterday's leak. We expect the shirt to be officially unveiled shortly.
