One Pair Sold For $105,000 | Nike Raffle For Self-Lacing Nike Mag Shoe Raises $6.75 Million
Update #2: Nike's raffle to win one of 86 pairs of self-lacing, "Back to the Future"-style Nike Mag shoes raised $6.75 million, the Michael J. Fox Foundation for Parkinson's Research revealed Thursday. Nike sold $10 tickets from Oct. 4-11 and notified winners on Monday. Nike will donate money raised from the raffle to the foundation.
"Thanks to Nike, we've raised a boatload of money for research and we've had a ton of fun doing it," said actor Michael J. Fox, who was diagnosed with Parkinson's disease in 1991 and famously wore self-lacing shoes as Marty McFly in the 1989 film "Back to the Future II."
Nike Mag Shoe Sold for $105,000
There was likely never a shoe that was harder to get than the Nike Mag shoe.
However, while it's not known how much the winners will be able to sell the shoes for on the open market, Nike has already auctioned off three pairs at events that might help set the market. One pair in Hong Kong sold for $105,000, and another one in London sold for $56,800. while the final pair will be auctioned off in New York on Nov. 12 at a gala for the foundation.
"Thanks to Nike, we've raised a boatload of money for research and we've had a ton of fun doing it," said actor Michael J. Fox, who was diagnosed with Parkinson's disease in 1991 and famously wore self-lacing shoes as Marty McFly in the 1989 film "Back to the Future II."
"We could have never imagined when we started this journey 30 years ago it would have such a wide-ranging effect -- and we can't wait for what's next," Nike chairman and CEO Mark Parker said in a statement.
Update: The raffle to win a chance to buy the shoes is now open for $10. A Nike+ account is required in order to enter and possibly end up with one pair of just 89 globally.
The majority of these will be available to residents of the United States and Canada through a digital draw process. Entrance to The Draw is via nike.com/mag or via the Nike+ App, with each entry granting equal opportunity to win a pair of the Nike Mag. Tickets are $10 donations to The Michael J. Fox Foundation. There is no limit to the amount of tickets that can be obtained per individual — the more tickets, the greater chance of winning. The Draw will begin on October 4, 2016 and end October 11, 2016. Winners will be notified October 17, 2016.
Additionally, three pairs will be auctioned off. Most importantly, all proceeds will go to The Michael J. Fox Foundation for Parkinson's Research. Read the original post from yesterday below.
Exciting sneakerheads worldwide, Nike has just announced that the highly-anticipated self-lacing Nike Mag will be released tomorrow. Popularized through Back to the Future Part II, the sneakers feature a battery-powered self-lacing mechanism and will be available through the Nike+ app.
Nike Mag - Self-Lacing Shoe
Here are some images of the insane sneaker, set to be available to buy tomorrow, October 4, 2016.
Almost 30 years ago, Nike was asked to collaborate on a movie that would feature scenes set in the futuristic world of 2015. The brand was challenged to imagine sneakers that would suit the inhabitants of the advanced era. The innovation team, which regularly looks into a crystal ball of athlete insight and technology to project the future of sport, took that task further.
The future, in your hands. All things #NikeMag start with the Nike+ App: https://t.co/PweFcuo4tb pic.twitter.com/vvGa93Zl7a
— Nike (@Nike) 3. Oktober 2016
In case you want to try your luck at getting one pair of the in-demand shoe, make sure to download the Nike+ app and be ready tomorrow.
Share your thoughts on the concept and design below.
