Champions of Europe - Adidas Beats Nike in Football
May 22, 2017, by Chris
Update: Juventus and Real Madrid secured their league title yesterday. This means that Adidas teams have won four of the five most important European leagues (all except the Ligue 1). The winners of the Portuguese league (Benfica) and Dutch league (Feyenoord) are also sponsored by Adidas.
Adidas Teams Win All Major European Titles League Expect French League
After Juventus and Real Madrid reached the final of the 2017 UEFA Champions League, the winner of this season's football brand battle between Adidas and Nike became certain. It would be the Three Stripes who would gain the top spot in football.
Adidas not only sponsors both UEFA Champions League finalists but also made the kits for all Europe League semi-finalists (Ajax and Manchester United reached the Europa League final yesterday). We take a look how Adidas currently dominates the soccer market.
Adidas Teams to Win At Least Three Big European Leagues
Adidas not only 'control' the European finals this season, the German brand is also the sponsor of Bundesliga's champions Bayern Munich and the sponsor of the supposable Premier League (Chelsea) and Serie A (Juventus) champions. La Liga's title race is not decided yet, even though Real Madrid is in the better position to win the trophy yet. Ligue 1 will be won by a Nike team (AS Monaco or Paris Saint-Germain).
But Adidas does not only dominate the race for the biggest titles, the German brand also regained the sales crown of Soccer Gear. According to Bloomberg, Adidas spent about 2.5 billion Euro ($2.7 billion) on marketing last year, in line with its guided range of 12 percent to 13 percent of revenue. It may add another 1 billion Euro to its marketing budget by 2020 if it maintains the ratio and lifts sales according to its financial targets.
Adidas and Nike have been also battling for the top spot in sales of football football boots in the past few years, with the German company the leader in 2017 yet, at least for us. Not only the brand's limited edition boot releases such as the Adidas Champagne pack proofed to be very popular amongst boot aficionados, Adidas' regular boot packs are also on spot.
Are you surprised that Adidas managed to reach the top spot in football again? Share your thoughts in the comments below.
Chattanooga Red Wolves Reveal Vibrant Hispanic Heritage Pre-Match Shirt
USL League One club Chattanooga Red Wolves SC have unveiled a striking special-edition warm-up top in celebration of Hispanic Heritage Month. Worn ahead of the club's annual Hispanic Heritage Night celebrations, the design pays homage to the rich cultural contributions and traditions of the Hispanic and Latino communities within the local area and across the sport.
Set against an off-white base, the standout feature of the shirt is a massive howling wolf graphic across the front. The silhouette of the club's emblem is brought to life through intricate Mesoamerican and folk art motifs, filled with vibrant shades of teal, red, yellow, orange, and violet. Matching cultural diamond patterns run down the red side panels, while the sleeve cuffs are detailed with horizontal sequences representing various Latin American flags.
The reverse side continues the celebratory theme with a sun wheel and mythological fauna gracing the upper back. Centered below is the club's rallying cry, "DALE LOBOS," printed in a bold red textured font and framed by geometric borders.
US Cremonese 26-27 Third Kit Released
Italian club US Cremonese and technical sponsor Acerbis have officially unveiled their new third kit for the 2026-27 campaign. Designed by Cremona native Carlo Enrico Bonvicini, the jersey is built around a deep navy base enhanced by an alternating pattern of glossy and matte tonal pinstripes for subtle depth.
Elegant golden trim outlines the classic polo collar and sleeve cuffs, complemented by monochrome gold sponsor branding and a reimagined two-tone club crest that references 1980s and 1990s iconography alongside the historical Giovanni Baldesio legend.
No More Adidas: Macron Aberdeen 26-27 Third Kit Released
Aberdeen FC and Macron have officially unveiled the club's new third kit for the 2026-27 season. Completing the Dons' wardrobe for the campaign alongside the red home and white away strips, the design takes direct inspiration from Aberdeenshire's iconic Craigievar Castle as the world-famous pink fortress marks its 400th anniversary.
The Aberdeen 26-27 third jersey features a light pink base that recalls the castle's distinctive pink-harled walls. It is enriched by an all-over geometric pattern woven directly into the fabric using Macron's Eco 3D Knit jacquard structure. Anthracite grey covers the raglan sleeves, side panels, cuffs, and ribbed V-neck collar, highlighted with refined silver piping, while the club crest and Macron Hero are both presented in monochrome anthracite on the chest.
Bespoke details include a stylized graphic of Craigievar Castle printed inside the back of the neck, as well as the city's historic "Bon Accord" motto running along the inner silicone hem tape. Pink shorts with anthracite inserts and pink socks finish off the full uniform, which is manufactured entirely from 100% recycled polyester.