West Bromwich Albion Announce Palm Shirt Sponsorship Deal

English Premier League club West Bromwich Albion today announced that China's eco-town specialists Palm will be the club's new main sponsor for the 2017-18 Premier League season. The club also said that new 2017-18 WBA kits with the Palm logo on the front will be revealed on Thursday.

Palm is China's largest landscape design and construction company with operations throughout the country and overseas. It was was founded in 1984 and operates in more than 20 cities in China, Hong Kong and Europe. The company is closely associated with WBA's controlling shareholder Guochuan Lai who was co-founder and general manager of the company's eco-town development arm.

WBA Sign Palm Kit Sponsorship Deal

There is no image of the new West Bromwich 2017-18 shirt yet.

No details of the new West Bromwich Palm shirt sponsor deal have surfaced yet.

Guochuan Lai was delighted to see the bonds between Albion and Palm become ever closer with this agreement saying: "Palm and Albion are naturally aligned and I am thrilled to see this partnership become even stronger. I believe we have an exciting future and we can tackle it knowing we are stronger together."

Mr.Lin Congxiao, CEO of Palm Eco–Town Development Co. Ltd. Said: "West Bromwich Albion established relations with China when it visited China as the first English football club to set foot on the territory 39 years ago. Today, we are pleased to see such a valuable friendship has been further promoted by Palm Eco–Town Development Co. Ltd."

West Bromwich Albion also confirmed that Adidas will again make the club's kits for the 2017-18 Premier League season, with the sportswear brand manufacturing home, away and goalkeeper kits as well as training wear.

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