West Bromwich Albion Announce Palm Shirt Sponsorship Deal

AJ Auxerre and Macron have officially launched the club's new away kit for the 26-27 season. Black continues to serve as the dominant base color for the French side's alternative uniform, maintaining a design tradition that began back in the 2021-22 campaign.

The shirt features a bold blue and white horizontal chest band, which houses the black Macron logo and the club crest. Across the front body, subtle tonal horizontal stripes in alternating black and dark grey display a repeating pattern featuring the Maltese cross and Auxerre's founding year, 1905. The kit is further detailed with a white crew-neck collar and sleeve cuffs trimmed in light blue.

On the upper back of the jersey, the club's full name, Association de la Jeunesse Auxerroise, is embroidered in white. The 26-27 away strip is completed with black shorts featuring white and blue trim and matching black socks.

Official studio images of the FC Barcelona 26-27 third kit have emerged online via Barça shirt insider @memorabilia1899, giving fans a complete look at Nike's latest design for the Catalan club. The strip is scheduled to be officially launched and available in stores on Wednesday, 12 August 2026.

The shirt features a light green base with a sharp, vertical zigzag pattern down the front that splits two distinct tones of teal. Navy blue trim accents the collar and sleeve cuffs, while subtle red piping runs along the shoulder seams. The front is completed with the traditional full-color Barça crest, a navy Spotify logo, and a pink Nike Swoosh.

Portuguese Primeira Liga AVS Futebol SAD has officially unveiled their new home kit, produced by Adidas and will be worn in the upcoming 26-27 campaign.

The shirt is built around a white base with red vertical stripes across the shirt. The sleeves are divided into two panels of red and white, while the collar, sleeve cuffs and shoulder 3-stripes are all in vibrant yellow. The club crest is displayed in full color, whereas the adidas logo is black.

What do you think of the new Adidas AVS Futebol 26-27 home kit? Let us know in the comments below.

French Ligue 3 club Stade Malherbe Caen have unveiled their new 2026-27 home kit, made by Nike. Released under the campaign "Un maillot, 1000 expressions" ("One jersey, 1000 expressions"), the shirt celebrates the passion and emotions shared by the club's supporters.

The Nike SM Caen 2026-27 home shirt brings together the club's traditional red and blue in bold vertical stripes, with a white V-neck collar and matching sleeve cuffs adding a clean contrast. White Nike and sponsor logos complete the classic design.

What do you think of the new SM Caen 2026-27 home kit? Let us know your thoughts in the comments below.

French Ligue 2 club FC Sochaux-Montbéliard have officially unveiled the 2026-27 away kit. Made by Eldera, the new shirt celebrates the club's return to Ligue 2 with a design rooted in the identity and heritage of Franche-Comté.

The Eldera FC Sochaux-Montbéliard 2026-27 away shirt features a royal blue base with dark navy detailing on the polo collar and sleeve cuffs. An intricate tonal graphic covers the shirt, incorporating regional and club symbols including the Franche-Comté lion, industrial gears, the founding year 1928 and the motto "Ici bat le cœur comtois". Bright yellow logos and crest details provide a bold contrast.

What do you think of the new FC Sochaux-Montbéliard 2026-27 away kit? Let us know your thoughts in the comments below.

German Regionalliga Nord side VfB Lübeck and kit supplier Capelli Sport have officially presented the club's new away kit for the 26-27 season. The new strip introduces a fresh look for the team's upcoming campaign on the road. The Capelli VfB Lübeck 26-27 away shirt is predominantly white with eye-catching red raglan sleeves. The sleeves feature a modern graphic design composed of fading red line patterns that extend down toward the cuffs. Red accents are also applied to the Capelli logo on the right chest and the Urbach Bauunternehmung Hamburg sponsor crest across the front. The club's iconic green and white crest sits on the left chest, preserving traditional team identity alongside the red and white color scheme.

Italian side US Avellino 1912 and local technical sponsor Magma have officially unveiled the club's new kit collection for the 26-27 season. Presented during a special event at Piazza Libertà in Avellino, the new lineup celebrates the connection between the club and its home region of Irpinia, continuing a successful partnership between the two entities.

The 26-27 home kit maintains Avellino's traditional look, featuring a green base with crisp white accents on the V-neck collar, cuffs, and side paneling. The away kit flips the color scheme into a clean white shirt complemented by dark green details on the collar and trim. Both shirts incorporate a subtle vertical woodgrain texture embedded within the main fabric, alongside the main sponsor emblem of Provincia di Avellino on the front.

Stepping away from traditional designs, the 26-27 third shirt offers a distinctive artistic tribute to local culture. The jersey displays an intricate autumnal graphic pattern featuring grapes, chestnuts, and wolf motifs in natural earthy tones, finished with a black classic collar.

Swiss club Yverdon Sport and technical partner Macron have officially unveiled the team's new away kit for the 26-27 season.

The Macron Yverdon Sport 26-27 away shirt features a predominantly white base complimented by a classic green polo collar. Eye-catching green geometric line patterns detail the sleeves, giving the jersey a modern edge. A green Macron emblem and stylized YS crest sit on the chest, while the main AON sponsor logo and player numbering on the back are rendered in a contrasting copper tone. The club's founding year 1897 is printed on the upper back below the collar.

White shorts and matching white socks complete the full look for Yverdon Sport's 26-27 away strip.

Portuguese club Académica de Coimbra and Puma have officially unveiled the new home shirt for the 26-27 season. The design stays true to the traditional identity of A Briosa, delivering a clean and timeless look for the upcoming campaign.

The Puma Académica de Coimbra 26-27 home jersey features a simple, solid black base paired with white accents. It comes with a classic crew-neck collar and tonal short sleeves. White Puma cat branding and the iconic club crest appear on the chest, while sponsor logos are displayed in white across the front.

Black shorts and black socks complete the full monochrome outfit for the 26-27 season. The new kit is now available through the club official online store.