Training
Newcastle United Announce SumUp Training Kit Sponsor Deal
Newcastle United has officially announced a new multi-year partnership with fintech firm SumUp, designating the British company as the club's Official Training Kit Partner. The deal sees SumUp become one of the Magpies' Primary Partners as well as the Presenting Partner of the Newcastle United Business Club.
As part of the agreement, the SumUp logo is featured across the front of Newcastle's Adidas training and pre-match warm-up apparel. The branding will be worn across all squads, including the men's first team, the women's team, and the academy setups. Reports estimate the value of the sponsorship at around £5 million per season.
Beyond the kit exposure, the collaboration will introduce a co-branded SumUp card designed to offer supporters exclusive rewards at official club stores and participating local businesses throughout the North East.
Brighton 26-27 Third Kit Look Like Their Training Kit
Following the official launch of Brighton & Hove Albion's 26-27 third kit, many supporters were quick to point out that the design and colorway look almost identical to the club's coaching staff training top.
Both shirts share the exact same setup: a dominant Emerald Green base, Pale Cyan accents, a white Nike Swoosh, and a black-and-white monochrome club crest.
Manchester United Announce Record Betway Training Kit Partnership
Manchester United have officially announced a multi-year partnership with Betway, making the online gaming brand the club's new Official Principal Partner and Exclusive Global Betting Partner starting from the 26-27 season. As part of the agreement, the Betway logo will feature across the training kit for both the men's and women's teams, as well as around Old Trafford on matchdays.
Reported to be worth around £20 million per season, the deal represents the biggest standalone training kit sponsorship in world football history. Manchester United had gone without a main training wear sponsor during the 25-26 season following the expiration of their previous deal with Tezos in June 2025.
The announcement comes into effect as Premier League regulations prohibiting gambling companies on the front of matchday shirts begin in the 26-27 season. Since the ban does not extend to training apparel or sleeve sponsorships, Manchester United were able to secure lucrative commercial terms while fully adhering to the league's updated guidelines.
Newcastle United Announce SumUp Training Kit Sponsor Deal
Newcastle United has officially announced a new multi-year partnership with fintech firm SumUp, designating the British company as the club's Official Training Kit Partner. The deal sees SumUp become one of the Magpies' Primary Partners as well as the Presenting Partner of the Newcastle United Business Club.
As part of the agreement, the SumUp logo is featured across the front of Newcastle's Adidas training and pre-match warm-up apparel. The branding will be worn across all squads, including the men's first team, the women's team, and the academy setups. Reports estimate the value of the sponsorship at around £5 million per season.
Beyond the kit exposure, the collaboration will introduce a co-branded SumUp card designed to offer supporters exclusive rewards at official club stores and participating local businesses throughout the North East.
Brighton 26-27 Third Kit Look Like Their Training Kit
Following the official launch of Brighton & Hove Albion's 26-27 third kit, many supporters were quick to point out that the design and colorway look almost identical to the club's coaching staff training top.
Both shirts share the exact same setup: a dominant Emerald Green base, Pale Cyan accents, a white Nike Swoosh, and a black-and-white monochrome club crest.
Manchester United Announce Record Betway Training Kit Partnership
Manchester United have officially announced a multi-year partnership with Betway, making the online gaming brand the club's new Official Principal Partner and Exclusive Global Betting Partner starting from the 26-27 season. As part of the agreement, the Betway logo will feature across the training kit for both the men's and women's teams, as well as around Old Trafford on matchdays.
Reported to be worth around £20 million per season, the deal represents the biggest standalone training kit sponsorship in world football history. Manchester United had gone without a main training wear sponsor during the 25-26 season following the expiration of their previous deal with Tezos in June 2025.
The announcement comes into effect as Premier League regulations prohibiting gambling companies on the front of matchday shirts begin in the 26-27 season. Since the ban does not extend to training apparel or sleeve sponsorships, Manchester United were able to secure lucrative commercial terms while fully adhering to the league's updated guidelines.
José Mourinho Uses Personal Logo on Real Madrid Training Shirt
Instead of using the standard initials like the others, José Mourinho decided to print his own personal brand logo on his Real Madrid training shirt. Big thanks to @jerseystory_vn for the collage.
This is a habit of "The Special One." He has done this at many of his previous clubs, including Benfica, Fenerbahçe, and AS Roma.
Napoli 26-27 Centenary Training Kit Released
SSC Napoli and EA7 have officially launched the club's new training kit line for the 26-27 season, which marks the centenary of the Italian side. The new collection features Coca-Cola as the global training kit sponsor, following a partnership confirmation that runs until 2028.
The Napoli 26-27 training collection introduces a modern design with streetwear influences and technical materials. The players' training shirt is predominantly azzurro with dark blue inserts and white-blue shoulder stripes that serve as a historical nod. The front features the SSC Napoli, EA7, and Coca-Cola logos, while a sleeveless version uniquely displays the number 10 on the front. The full range includes hoodies, windbreakers, pants, shorts, and socks, available in azzurro for players, black for goalkeepers, and white for the technical staff.
The new EA7 SSC Napoli 26-27 training collection will be available soon.
Real Madrid 26-27 Training Coach Kit Revealed
During the latest training session, José Mourinho and his coaching staff officially revealed the brand-new Real Madrid 26-27 training kit.
It is highly likely that the dark green version we leaked earlier will be used by the players. Pink is one of the two main colors for Real Madrid next season and will also be used as the primary color for the upcoming third kit.
What do you think of this Real Madrid coaching staff 26-27 training kit? Let us know your thoughts in the comments below.
Manchester United 26-27 Champions League Training Kit Leaked
Images of the Manchester United 26-27 European training set have been leaked by football apparel tracker @KamilBerberler. Produced by Adidas, the new European training collection introduces a clean design in blue with crisp white applications. This blue and white colorway pays homage to the famous 1968 European Cup-winning kit.
Juventus 26-27 Europa League Training Top Leaked - Official Look
The new Adidas Juventus 2026-27 European training top delivers a stealthy and premium aesthetic with a black base, dark grey side panels, and metallic gold accents used for the Juventus crest, Adidas logo, and shoulder stripes, sharing the same concept with the home kit.
The European training shirt will be worn in the 2026-27 UEFA Europa League.
What do you think of the new Juventus 2026-27 Europa League training top? Let us know your thoughts in the comments below.