New Balance Announce Standard Liège Kit Deal
New Balance yesterday announced that it will be the official kit supplier for Belgian first division side Royal Standard de Liège from the 2017-18 season. New Balance replaces previous shirt supplier Kappa.
Standard Liège is one of Belgium's most successful teams with 10 league titles and seven Belgian Cup wins, in addition to being the longest serving Belgian club in the top division.
New Balance Becomes New Standard Liège Jersey Maker
The New Balance Standard Liège kit deal is valid for three years, from late Summer 2017 until Summer 2020. No other contract details have surfaced yet.
Bruno Venanzi, President of Standard Liège, commented: "New Balance and Standard Liège were destined to work together. The American brand is a revelation in kit design and has already worked with renowned clubs such as Liverpool FC, FC Porto, Celtic FC, Sevilla FC, Lille OSC and Athletic Club after only a short time operating in the football industry. Our club is pleased to be part of this network and hopes to build a solid foundation for future successes with New Balance."
Richard Wright, General Manager of New Balance Football, said: "As a brand we are delighted to announce that Standard Liège, one of the most successful ever Belgian sides, will be wearing New Balance. I’m sure the kits will be a big hit with the fans, we look forward to revealing them soon and hopefully being part of further success on the pitch with the team."
Jacques Royer, Owner of Royer Group, the distributor for New Balance in Belgium, said: "Royer Group is very proud and excited to be working with Standard Liège for the next three seasons in conjunction with New Balance. This is our first Football partnership in the Benelux and we are very happy with the choice of such a prestigious Club. We believe that this deal is the beginning of an exciting and successful adventure for all involved."
The first New Balance Standard Liège 2017-18 kits will be revealed on June 29 2017.
Morecambe 26-27 Home & Away Kits Released
Morecambe FC have officially launched their new 26-27 home and away kits, produced by Surridge Sports. The club received massive backlash for posting AI images for the launch, and later posted a clearer CAD of the home shirt.
The home shirt features the club's traditional red color palette with black detailing, while the away kit introduces a bold combination of purple and yellow. Both designs incorporate modern elements to provide a fresh look for the upcoming National League North campaign.
The new Surridge Sports Morecambe 2026-27 jerseys are currently available for pre-order through the club's official online store.
Puma Kits Keep Ripping at the 2026 World Cup
Puma is facing significant criticism at the 2026 World Cup as multiple national team jerseys have easily ripped during matches.
Incidents involving players from Czechia, Morocco, Egypt, and Paraguay have highlighted an ongoing durability issue with the brand's latest kits - every torn shirt in the tournament so far belongs to a Puma-sponsored team.
The Puma 2026 World Cup kits incorporate the latest version of PUMA's ULTRAWEAVE “Thermoadapt” technology, which obviously is not tear-resistant enough.
The recurring wardrobe malfunctions have resulted in terrible PR for the German sportswear manufacturer and even prompted the viral resurgence of Xherdan Shaqiri's infamous quote from Euro 2016, where he joked that he hopes Puma does not produce condoms.
Trabzonspor 26-27 Home, Away, Third & Fourth Kits Released
Trabzonspor and Joma have officially released the club's new 2026-27 kit collection. The set features four distinct designs, unveiled by the Turkish club under the campaign slogan "En güzel formalar #BizdeVar".
The Joma Trabzonspor 2026-27 home kit features the thickest stripes seen during the brand's partnership with the club, presenting the classic claret and blue colors in a bold layout. The collection is completed by a solid blue away kit, a maroon third kit, and a black alternative fourth kit, offering a wide variety of options for the upcoming campaign.
Manchester City 26-27 Third Kit Leaked - Long-Sleeve Version
Footy Headlines can now leak 4 new pictures of the Puma Manchester City 26-27 third kit. Although it is a fake, the design is identical to the real one.
The kit was created using Puma's AI Creator tool in late 2024, with almost 180,000 kits designed by City supporters, and the final design was chosen from 10 finalists.