New Balance Announce Standard Liège Kit Deal
New Balance yesterday announced that it will be the official kit supplier for Belgian first division side Royal Standard de Liège from the 2017-18 season. New Balance replaces previous shirt supplier Kappa.
Standard Liège is one of Belgium's most successful teams with 10 league titles and seven Belgian Cup wins, in addition to being the longest serving Belgian club in the top division.
New Balance Becomes New Standard Liège Jersey Maker
The New Balance Standard Liège kit deal is valid for three years, from late Summer 2017 until Summer 2020. No other contract details have surfaced yet.
Bruno Venanzi, President of Standard Liège, commented: "New Balance and Standard Liège were destined to work together. The American brand is a revelation in kit design and has already worked with renowned clubs such as Liverpool FC, FC Porto, Celtic FC, Sevilla FC, Lille OSC and Athletic Club after only a short time operating in the football industry. Our club is pleased to be part of this network and hopes to build a solid foundation for future successes with New Balance."
Richard Wright, General Manager of New Balance Football, said: "As a brand we are delighted to announce that Standard Liège, one of the most successful ever Belgian sides, will be wearing New Balance. I’m sure the kits will be a big hit with the fans, we look forward to revealing them soon and hopefully being part of further success on the pitch with the team."
Jacques Royer, Owner of Royer Group, the distributor for New Balance in Belgium, said: "Royer Group is very proud and excited to be working with Standard Liège for the next three seasons in conjunction with New Balance. This is our first Football partnership in the Benelux and we are very happy with the choice of such a prestigious Club. We believe that this deal is the beginning of an exciting and successful adventure for all involved."
The first New Balance Standard Liège 2017-18 kits will be revealed on June 29 2017.
Vintage Football Shirts
from Cult Kits
2003 Shonan Bellmare #2 Home Shirt (XS) Puma
2000 Puma Eurotech Sg Football Boots (13.5 Kids)
2010 Mexico R.Marquez #4 Home Shirt (M) Adidas
2002 FC Tokyo Supporters Tee (L) Flets
2000/02 Spain Track Jacket (L) Adidas
1998/99 Italy Track Jacket (L) Nike
1995/97 Adidas GK Template Shirt (L) Adidas
2016/17 Norwich City Howson #8 *Match Issue* Home Shirt (M) Errea
2010/11 Denmark *Player Issue* GK Shirt (XL) Adidas
1997/98 Stoke City *BNWT* Home Shirt (L) Asics
Śląsk Wrocław Announces Macron Kit Deal - No More Nike
Macron has signed a multi-year agreement to become the technical partner of Polish club WKS Śląsk Wrocław.
Starting from the 2026-27 season, the Italian brand will provide technical apparel for the club's men's first and second teams, women's team, youth academy, and blind football team. The five-season deal is the most significant technical partnership in the club's history and includes plans for a new merchandising line for supporters.
Śląsk Wrocław secured promotion to the Ekstraklasa after an impressive campaign in the second tier. Founded in 1947, the Wrocław-based club has won two Polish league titles, two Polish Cups, and one Super Cup, with experience in European competitions. Macron is developing bespoke game sets that will be revealed before the start of the new season.
The partnership bolsters Macron's presence in Polish football alongside existing deals with Lech Poznań, Widzew Łódź, and GKS Katowice.
Marcelo Wears Spain 2026 World Cup Away Anthem Jacket
Marcelo has been pictured wearing Spain's new anthem jacket for the 2026 World Cup. The former Real Madrid and Brazil left-back appears in two photos wearing the navy Adidas piece, as shared on social media.
The jacket pays homage to Spain's 2010 World Cup away kit with a navy base, yellow Adidas logo and three stripes in the colors of the Spanish flag. It is designed for use during the national anthem at the tournament hosted by the United States, Canada and Mexico.
