Schalke 04 To End Adidas Partnership
Jun 21, 2017, by Chris
German Bundesliga club FC Schalke 04 yesterday announced that they have decided against continuing their cooperation with Adidas beyond the current contract. The current Schalke 04 Adidas kit deal ends on 30 May 2017.
Schalke To Get New Kit Supplier From the 2018-19 Season
Adidas has been making Schalke's kits for decades.
Head of marketing Alexander Jobst explained the reasoning behind the decision: "During our decision making process these past months, our focus has been on three crucial strategic points: appreciation, economic viability and identity. We have therefore taken the decision to not accept the offer of renewing with Adidas and would like to take the opportunity to express our sincere gratitude for the decades of cooperation, which we will of course continue successfully until the current contract ends on 30.05.2018."
"Our open and trusting talks with FC Schalke 04 on the continuation of the partnership after 2018 have led to the conclusion that our long-term successful cooperation will not be continued after the expiry of the current contract for the 2017-18 season," Adidas spokesman Oliver Brüggen said.
Under Armour to Become New Schalke Kit Supplier?
More than one year ago, it was already reported that Under Armour would become Schalke's new kit supplier. It is reported that the Baltimore-based brand would pay a sum of 10 to 12 million Euro, much more than what Adidas is rumored to have offered.
Share your thoughts in the comments below and check out the new Schalke 17-18 away and third kits, the last made by Adidas, in the Kit Overview.
Virtus Entella 26-27 Home Kit Released
The new Virtus Entella home kit for the 2026-27 season has been released. Made by Adidas, the new shirt will be worn during the club's upcoming Serie B campaign.
The new Adidas Virtus Entella 2026-27 home shirt has a simple design featuring the club's traditional blue-and-white stripes.
Zweigen Kanazawa 26-27 Kits Released
Japanese J3 League club Zweigen Kanazawa have unveiled their new 2026-27 kits, produced by Hummel. The release introduces a bespoke look for the upcoming season, deeply rooted in the local culture of Ishikawa Prefecture.
The Hummel Zweigen Kanazawa 2026-27 shirts are inspired by Kaga Temari, a traditional regional craft famous for its intricately patterned, embroidered balls. This unique geometric motif covers the kits, symbolizing unity. According to the club, each stitch builds a larger beautiful pattern, representing the collective efforts of the team and supporters uniting for their shared goals. The uniforms also feature the logos of ten different club sponsors across the shirt and shorts.
The Hummel Zweigen Kanazawa 2026-27 kits are available to purchase during the club's primary sales window, which runs until July 5, 2026.
