Umbro Bournemouth 17-18 Home Kit Released
- New Kit Release: Umbro has released the new AFC Bournemouth 17-18 home kit, their first since becoming the club's kit provider.
- Design: The jersey features a striped design with red as the base color and black stripes on the front, back, and sides, along with black sleeves featuring a red stripe.
- Player Input: Bournemouth midfielder Andrew Surman collaborated with Umbro on the design of the kit.
Umbro this morning released the new AFC Bournemouth 17-18 home kit, the first since taking over at the club and replacing JD Sports. The Bournemouth 2017-2018 jersey is already available to pre-order.
Bournemouth 17-18 Home Kit
This is the new Umbro Bournemouth 2017-18 shirt.
Based on Umbro's current template, the Bournemouth 2017-2018 jersey introduces a striped design in the club's traditional colors red and black. A red base is complemented by three black stripes on front and back, and one on each side.
The sleeves are red with a broad black stripe along the top, complete with a subtle Umbro pattern running down the arm.
Black shorts and socks, both with red and white trim, complete the smart look of the AFC Bournemouth 17-18 kit.
AFC Bournemouth midfielder and vice-captain, Andrew Surman, said: “I was lucky enough to spend some time with the Umbro design and product teams to understand what goes into a kit, and it’s a lot. Those guys work really closely with us as a club to understand what we want and need, and I think this is reflected in the kit.”
What do you think of the new Bournemouth kit? Drop us a line below, and check out the Kit Overview to see all leaked and official 2017-18 shirts.
Morecambe 26-27 Home & Away Kits Released
Morecambe FC have officially launched their new 26-27 home and away kits, produced by Surridge Sports. The club received massive backlash for posting AI images for the launch, and later posted a clearer CAD of the home shirt.
The home shirt features the club's traditional red color palette with black detailing, while the away kit introduces a bold combination of purple and yellow. Both designs incorporate modern elements to provide a fresh look for the upcoming National League North campaign.
The new Surridge Sports Morecambe 2026-27 jerseys are currently available for pre-order through the club's official online store.
Puma Kits Keep Ripping at the 2026 World Cup
Puma is facing significant criticism at the 2026 World Cup as multiple national team jerseys have easily ripped during matches.
Incidents involving players from Czechia, Morocco, Egypt, and Paraguay have highlighted an ongoing durability issue with the brand's latest kits - every torn shirt in the tournament so far belongs to a Puma-sponsored team.
The Puma 2026 World Cup kits incorporate the latest version of PUMA's ULTRAWEAVE “Thermoadapt” technology, which obviously is not tear-resistant enough.
The recurring wardrobe malfunctions have resulted in terrible PR for the German sportswear manufacturer and even prompted the viral resurgence of Xherdan Shaqiri's infamous quote from Euro 2016, where he joked that he hopes Puma does not produce condoms.
