Images of the new AFC Bournemouth 26-27 anthem jacket made by Hummel have surfaced. Designed for pre-match walkouts, the striking jacket introduces a sleek black and dark charcoal base paired with refined metallic gold details.
The stand-out feature of the jacket is the intricate geometric pattern running across the sleeves and midsection in contrasting gold and black. On the left chest sits a retro-styled circular Cherries emblem embroidered in gold thread, accompanied by Hummel's classic logo on the right. A custom gold zipper pull with the Hummel bumblebee branding and lightweight mesh lining complete the design.
This matchday jacket forms part of Hummel's new teamwear collection for Bournemouth following the brand's arrival as the club's official technical kit supplier for the 26-27 season.
Images of the new AFC Bournemouth 26-27 anthem jacket made by Hummel have surfaced. Designed for pre-match walkouts, the striking jacket introduces a sleek black and dark charcoal base paired with refined metallic gold details.
The stand-out feature of the jacket is the intricate geometric pattern running across the sleeves and midsection in contrasting gold and black. On the left chest sits a retro-styled circular Cherries emblem embroidered in gold thread, accompanied by Hummel's classic logo on the right. A custom gold zipper pull with the Hummel bumblebee branding and lightweight mesh lining complete the design.
This matchday jacket forms part of Hummel's new teamwear collection for Bournemouth following the brand's arrival as the club's official technical kit supplier for the 26-27 season.
AFC Bournemouth has officially launched its new 26-27 home kit, marking the beginning of the club's...
AFC Bournemouth has officially launched its new 26-27 home kit, marking the beginning of the club's new era with Danish brand Hummel. The shirt was unveiled featuring the club's traditional colors and introduces Vitality as the main front-of-shirt sponsor.
The Hummel AFC Bournemouth 26-27 home jersey features a classic design with cherry red and black stripes. While supporters have generally praised the overall template and the aesthetic of the new Hummel partnership, the execution of the main sponsor has drawn significant criticism.
Fans have quickly voiced their disappointment on social media regarding the circular Vitality logo placed in the center of the chest. Many supporters feel that the large white circular background heavily interrupts the design and detracts from an otherwise strong shirt, with fans expressing a preference for a simpler, text-only sponsor application.
