AFC Bournemouth debuted their third kit during their away clash against Manchester United in the Pre...
AFC Bournemouth debuted their third kit during their away clash against Manchester United in the Premier League. The shirt features an off-white base paired with navy accents and subtle golden detailing, complimented by a special crest on the left chest instead of their regular logo.
This marks the first time in a decade that "The Cherries" have taken the pitch in a polo-collared shirt for a Premier League fixture, with their last such design being the 2016-17 home kit crafted by JD Sports.
The new kit enjoyed a dream debut as Bournemouth swept past Manchester United in a memorable 3-0 victory right at Old Trafford.
Bournemouth hosted AC Milan in the Europa League at the Vitality Stadium, bringing the two clubs together for a meeting with a special connection.
Bournemouth’s iconic red-and-black stripes were inspired by Milan, who won the European Cup in 1969. Before the 1970-71 season, manager John Bond and chairman Harold Walker introduced the design after a difficult period that saw the club drop into the Fourth Division.
More than 50 years later, Bournemouth faced their kit inspiration in European competition and came away with a 3-0 victory over the Rossoneri.
Images of the new AFC Bournemouth 26-27 anthem jacket made by Hummel have surfaced. Designed for pre-match walkouts, the striking jacket introduces a sleek black and dark charcoal base paired with refined metallic gold details.
The stand-out feature of the jacket is the intricate geometric pattern running across the sleeves and midsection in contrasting gold and black. On the left chest sits a retro-styled circular Cherries emblem embroidered in gold thread, accompanied by Hummel's classic logo on the right. A custom gold zipper pull with the Hummel bumblebee branding and lightweight mesh lining complete the design.
This matchday jacket forms part of Hummel's new teamwear collection for Bournemouth following the brand's arrival as the club's official technical kit supplier for the 26-27 season.
AFC Bournemouth has officially launched its new 26-27 home kit, marking the beginning of the club's...
AFC Bournemouth has officially launched its new 26-27 home kit, marking the beginning of the club's new era with Danish brand Hummel. The shirt was unveiled featuring the club's traditional colors and introduces Vitality as the main front-of-shirt sponsor.
The Hummel AFC Bournemouth 26-27 home jersey features a classic design with cherry red and black stripes. While supporters have generally praised the overall template and the aesthetic of the new Hummel partnership, the execution of the main sponsor has drawn significant criticism.
Fans have quickly voiced their disappointment on social media regarding the circular Vitality logo placed in the center of the chest. Many supporters feel that the large white circular background heavily interrupts the design and detracts from an otherwise strong shirt, with fans expressing a preference for a simpler, text-only sponsor application.
