Juventus Sign First-Ever Back Sponsor Deal in History
Italian champions Juventus FC today announced a three-year sponsorship agreement with Japanese company Cygames, whose logo will appear on the back of Bianconeri kits from the 2017-18 season until at least 2019-20. It is the first time in the history that Juventus will have a sponsor on the back of their shirts.
The Japanese company Cygames is a leading producer of video games and forms part of the CyberAgent group, which is listed on the Tokyo Stock Exchange and the NASDAQ Stock Market in New York.
Juventus Announce Three-Year Cygames Back Sponsorship Deal
The new Juventus FC Cygames sponsorship deal is valid for three years, with the logo of the Japanese company appearing on the back of the jersey in all domestic (Serie A, Coppa Italia, Supercoppa Italiana) and friendly matches.
"This is a significant milestone for Juventus with a sponsor now appearing on the back of its shirts for the very first time," declared Giorgio Ricci, Co-Chief Revenue Officer and Head of Global Partnerships and Corporate Revenues at Juventus.
"We’re excited and honoured to have signed an agreement to become an Official Juventus Sponsor," said Cygames president Koichi Watanabe. "The Cygames logo will appear on the back of the official Juventus jerseys for all domestic games and friendly matches."
The Cygames logo will make its debut on the Juventus shirt in the USA, with the Bianconeri set to face Barcelona at New York's Metlife Stadium on 22 July.
What do you think of Juventus' decision to have a back sponsors for the first time in history? Is one main sponsor enough? Share your thoughts in the comments below.
Unique 2026 World Cup Pennants
The football culture platform @vsrsus has shared a collection of pennants featuring unique and highly artistic designs from several national teams participating in the 2026 World Cup.
The designs feature intricate graphics, bespoke typography, and vibrant color palettes tailored to different nations competing in the tournament. Each pennant is reimagined not just as a ceremonial token, but as a standalone piece of football art that captures the distinct identity and heritage of the respective countries.
The peasants celebrate the intersection of graphic design and the global game during the 2026 World Cup.
Nike Air Max Joga Bonito 'R9' Sneakers Revealed
Nike is set to release a special homage to Brazilian legend Ronaldo with the upcoming launch of the Nike Air Max Joga Bonito 'R9' sneakers. Bringing together elements from two iconic silhouettes, the new lifestyle shoe offers a unique fusion of football heritage and streetwear style.
The Nike Air Max Joga Bonito 'R9' features the classic upper of the legendary Mercurial R9 football boot, seamlessly paired with the recognizable Big Bubble soles of the Air Max 95.
The Nike Air Max Joga Bonito 'R9' sneakers, officially listed under style code IX8646-001, are scheduled to be released on July 2, 2026. They will be available for a retail price of $180.
Puma EFL 26-27 Ball Released
The new Puma EFL 2026-27 match ball has been officially revealed, introducing the Puma Stellar Nitro model for the upcoming season. It will be used across the English Football League, encompassing the Championship, League One, and League Two.
The Puma EFL 2026-27 Stellar match ball features an updated panel shape, moving away from the previous Orbita edition.
Cambridge United 26-27 Away Kit Released
The new Cambridge United 2026-27 away kit has been revealed. Made by Umbro, the Cambridge United 2026-27 away jersey introduces a fresh sky-blue look for the League One side, offering a clean aesthetic for their travels next season.
The launch of the new away strip follows the release of the club's 'United in Endeavour' home kit earlier in the month, completing a contrasting set for the upcoming campaign.
Baník Ostrava 26-27 Home Kit Released
The Baník Ostrava 2026-27 home kit has been officially released today. Made by Macron, the new Baník Ostrava home shirt features a clean, predominantly white design that uniquely incorporates special Braille text elements into the fabric.
In a meaningful initiative by the Czech First League club, a portion of the proceeds from the sales of the new home jersey will be donated to support children with visual impairments.
1. FC Magdeburg 2026-27 Home Kit Released
FC Magdeburg and Hummel have officially revealed the club's new home kit for the 2026-27 2. Bundesliga season. The launch was announced under the club's hashtag #EINMALIMMER and brings back a classic design element from the team's history.
The Hummel 1. FC Magdeburg 2026-27 home shirt features a return to the popular striped look, combining the traditional blue and white colors to represent the club's identity. White Hummel chevrons adorn the shoulders, while the logos of sponsors Humanas and SWM are integrated in the club's colors. A special detail is found inside the collar, which pays tribute to Block U, the passionate supporter base of the team. Additionally, the club introduced a new font for the player names and numbers on the back.
Bohemians Praha 1905 26-27 Home Kit Released
Czech First League club Bohemians Praha 1905 have officially revealed their new 2026-27 home kit. Made by Puma, the new shirt will be worn in the upcoming domestic campaign.
The Puma Bohemians Praha 1905 2026-27 home jersey introduces a clean design in the club's traditional green and white colors. Produced by Puma, the kit stays true to the team's historic visual identity while offering a modern look for the Prague-based side as they prepare for the new season.