Liverpool Release Cheap £23 Version of New Home Kit in China
Jul 3, 2017, by Chris
Liverpool FC has released a cheaper version of their home kit in bid to combat counterfeits denting revenue in China. The cheap Liverpool 2017-18 'China Edition' home kit is not made by official kit supplier New Balance.
Cheap Liverpool FC 17-18 Home Kit 'China Version'
This brandless replica of the new Liverpool 17-18 cost fans just £23.
While the official New Balance Liverpool 17-18 home kit cost fans based in England around £50, the cheap, unbranded China version of the Liverpool FC 17-18 home kit is available for just ¥ 179.00 (£23).
China version vs NB Replica
The cheap edition of the new Liverpool 2017-2018 home kit is not from New Balance and therefore features no branding, while the other elements of the kit are similar to the usual Replica shirt. Differences are that the badges of the kit are just printed and not stitched and that the collar comes with less details.
Liverpool have launched the cut-price version of their new home kit in China to stop fans there purchasing cheap counterfeits. Fake Liverpool shirts can still be bought in China for just a few pounds.
Liverpool are among a growing number of clubs looking to expand revenue through capitalizing upon the increasing interest in football in China.
"The club does not condone counterfeit goods and hopes fans will chose an official product rather than a copy," the Financial Times quotes a source close to Liverpool.
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No More Kappa: Adidas Le Mans FC 26-27 Home and Away Kits Released
French club Le Mans FC has officially launched its new home and away kits for the 26-27 season, marking the beginning of a new supplier deal with Adidas. Taking over from previous manufacturer Kappa, the German brand has signed a contract running until 2030 to supply technical apparel for the team.
The Le Mans 26-27 home shirt features a bold vertical stripe design combining the club's traditional red and yellow colors with beige detailing. The 26-27 away kit comes in predominantly yellow with a horizontal red chest band trimmed in white, paired with red Adidas details on the shoulders and chest. These new primary options join the previously released 26-27 third shirt, which features a green and white checkered graphic inspired by the famous local motorsport racing heritage. All three shirts are now available through the club's official store.
FC Dordrecht 26-27 Home Kit Released
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The FC Dordrecht 26-27 home shirt features a green base decorated with a subtle geometric grid graphic pattern across the torso. A prominent white horizontal hoop runs across the chest, framing the main sponsor text. White sleeves with green cuffs, a clean white V-neck collar, and Capelli's trademark shoulder cubes give the kit a structured look.
Positioned on the left side of the chest is the FC Dordrecht crest with the Energiek Dordt text placed directly above, paired with a white Capelli Sport brand mark on the right chest. The kit will be worn throughout FC Dordrecht's 26-27 Eerste Divisie matches.
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The 1. FC Magdeburg 26-27 third shirt features a dark base highlighted by a tonal front graphic depicting an M10-type Plattenbau residential building block, an iconic feature of Magdeburg's cityscape since the 1970s. Designed in collaboration with fan group Block U, the kit incorporates street art elements throughout, including customized graffiti-style renderings for main sponsor Humanas on the chest and sleeve sponsor SWM.
Additional details include "Aus der Platte" printed inside the collar alongside graffiti-inspired lettering, white Hummel chevrons on the shoulders, and the founding year 1965 on the upper back. The player names and squad numbers are also presented in a custom graffiti tag font to complete the street-inspired look.
Darmstadt 98 26-27 Away Kit Released
German club SV Darmstadt 98 and kit supplier Craft have officially unveiled the team's new away kit for the 26-27 season. The new strip introduces a refined, retro-inspired aesthetic, featuring an elegant off-white cream base complemented by classic blue details.
The centerpiece of the Darmstadt 26-27 away jersey is a bold royal blue horizontal chest band, which contains a subtle tonal fleur-de-lis pattern inside as a nod to the club's iconic lily symbol. Centered directly above the chest stripe are the blue lily badge and the Craft logo, while main sponsor HAIX is printed inside the chest band in white. Blue detailing on the sleeve cuffs and shoulder seams completes the clean look.
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German 2. Bundesliga club Eintracht Braunschweig and technical sponsor Umbro have officially launched the new away shirt for the 26-27 season.
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Blue shorts and socks complete the full Eintracht Braunschweig 26-27 away strip.