Liverpool Release Cheap £23 Version of New Home Kit in China
Liverpool FC has released a cheaper version of their home kit in bid to combat counterfeits denting revenue in China. The cheap Liverpool 2017-18 'China Edition' home kit is not made by official kit supplier New Balance.
Cheap Liverpool FC 17-18 Home Kit 'China Version'
This brandless replica of the new Liverpool 17-18 cost fans just £23.
While the official New Balance Liverpool 17-18 home kit cost fans based in England around £50, the cheap, unbranded China version of the Liverpool FC 17-18 home kit is available for just ¥ 179.00 (£23).
China version vs NB Replica
The cheap edition of the new Liverpool 2017-2018 home kit is not from New Balance and therefore features no branding, while the other elements of the kit are similar to the usual Replica shirt. Differences are that the badges of the kit are just printed and not stitched and that the collar comes with less details.
Liverpool have launched the cut-price version of their new home kit in China to stop fans there purchasing cheap counterfeits. Fake Liverpool shirts can still be bought in China for just a few pounds.
Liverpool are among a growing number of clubs looking to expand revenue through capitalizing upon the increasing interest in football in China.
"The club does not condone counterfeit goods and hopes fans will chose an official product rather than a copy," the Financial Times quotes a source close to Liverpool.
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