Not Happy With Jako's Quality | Rubin Kazan Signs New Balance Kit Deal
Sep 14, 2017, by Chris
Update: Rubin Kazan today announced that they signed a deal with New Balance, replacing previous shirt supplier Jako after just one year. The first-ever New Balance Rubin Kazan kits will be released on September 17.
Richard Wright, New Balance Global Football General Manager said, "New Balance, as a brand, is growing globally and plans to become one of the top three athletic brands in the world. New Balance performance products (footwear, apparel and equipment) are utilized by top athletes in Athletics, Football, Tennis, Cricket, Baseball, Ice Hockey and other sports. The brand is also associated with renowned Football Clubs such as: Liverpool FC, Celtic FC, FC Porto, Sevilla FC and others. Famous players like Aaron Ramsey and Jesus Navas are playing in New Balance Boots."
We believe that a technical sponsorship contract with FC Rubin Kazan will be the first step in the development of the New Balance football culture in Russia and will also contribute into further global brand expansion in Football."
New Balance Announce Rubin Kazan Kit Deal
Rubin Kazan was not happy with the quality of the German brand Jako.
Vineet Arora, Board Member of MFK Jamilco said, "Jamilco is proud to be the Exclusive Distributor of New Balance in Russia, Kazakhstan, Belorussia and Armenia. Jamilco, in line with New Balance’s global strategy, is working towards making the brand one of the top three Sports Brands in Russia by 2020. We are excited and happy to announce the Technical Sponsorship of FC Rubin in Russia with effect from September 2017.
This is our first step towards building and supporting New Balance in the sporting arena in Russia. I am confident that New Balance’s association with FC Rubin will be beneficial for both parties and sincerely hope that Rubin will achieve success in the Russian Championship. We wish FC Rubin the very best for the forthcoming football season."
Rustam Sayakhov, General Manager of FC Rubin Kazan added, "FC Rubin Kazan is happy to work with such a strong global sports brand such as New Balance. There have been several changes in the club recently, including in the technical sponsorship area. Every detail matters when ambitious targets are set, and the club needs to win. We are confident that, with the new structure and with the high quality of New Balance match and training kits, we will have every chance to meet our goals in the coming football season.
Russian newspaper Business Gazeta reports that Rubin Kazan will leave Jako after just one season to switch to New Balance. It would be New Balance's first major kit deal with a Russian football club.
New Balance To Become New Rubin Kit Supplier
New Balance does not sponsor a big team in Russia yet.
The newspaper reports that there are two reasons why the Russian club wants to leave Jako. First, there were questions about the quality of the form. On pictures it can be seen that advertising comes of the kit (Although there claim likely to club employees who were unable to make a normal application). The overall level of performance of the Germans was quite high, however. Second, New Balance distribution in Russia is much better than the one of Jako.
Европейский клуб pic.twitter.com/m0kxvr64j7
— Rubin Hoods (@rgds08) February 6, 2017
Business Gazeta also reports that the first-ever New Balance Rubin Kazan home kit will feature the club's traditional maroon color, that the away jersey will be white and that the third kit won't be "a copy of the kit of Brazilian team Fluminense".
Share your thoughts in the comments below.
BG Pathum United 26-27 AFC Champions League Two Home Kit Released
Thai League club BG Pathum United has officially revealed its dedicated home kit for the 26-27 AFC Champions League Two campaign. Produced by Nike, the jersey adapts the club's domestic home look into a streamlined, competition-compliant design for continental action.
The 26-27 ACL2 home shirt utilizes the same royal blue base and template as the standard domestic kit, accented by dark navy ribbing on the collar and sleeve cuffs alongside white side panel details. To adhere to AFC equipment regulations, the domestic sponsors have been stripped away. In place of the usual LEO front sponsor, the continental version showcases a white Singha Corporation graphic paired with the player's squad number on the front, complemented by a monochrome white club crest and Nike Swoosh.
The Nike BG Pathum United 26-27 AFC Champions League Two home kit is now available through the club's official club store and online shop, priced at 999 THB with optional full flex printing.
Newcastle Jets 26-27 AFC Champions League Elite Home & Away Kits Released
A-League side Newcastle Jets have officially revealed their new 26-27 home and away kits for their upcoming AFC Champions League Elite campaign. Crafted by New Balance, the special collection takes direct inspiration from the kits worn during the club's very first Asian continental adventure back in 2009.
The Newcastle Jets 26-27 ACLE home jersey is predominantly gold, highlighted by a navy panel across the upper chest and shoulders separated by a thin red accent line. The retro-inspired template is completed with gold shorts and socks. Inverting the palette, the away jersey features a deep navy base topped with a contrasting gold chest block and matching red piping, paired with navy shorts and socks.
Both shirts feature the club crest, New Balance logos, and the Wadam Living sponsor across the midriff, as well as the official AFC Champions League Elite tournament sleeve patch on the right arm.
CR Belouizdad 26-27 Home Kit Released
Algerian Ligue Professionnelle 1 side CR Belouizdad have officially unveiled their new home kit for the 26-27 season, produced by Puma. Designed as a celebration of the club's legacy and identity, the shirt brings a classic look back to the forefront for the capital side.
The Puma CR Belouizdad 26-27 home shirt is predominantly red, anchored by a bold white chevron across the chest. It incorporates a white V-neck collar, patterned white sleeve cuffs, and a subtle "1962" detail on the sleeve honoring the year of the club's founding. The CRB crest with its championship star is placed over the chest alongside white Puma branding and the logo of main sponsor Madar Holding.
Built with Puma's dryCELL performance fabric and RE:FIBRE recycled materials, the new jersey is completed by matching red shorts and red socks.
Vitesse 26-27 Airborne Kit Released
Dutch club SBV Vitesse and technical partner Robey Sportswear have officially launched their special 2026-27 Airborne kit. Continuing an annual tradition that dates back to 2007, the kit commemorates the 1944 Battle of Arnhem and Operation Market Garden, and will be worn during the club's annual Airborne fixture in September.
Themed "V van Vrijheid" (V for Freedom), the shirt also pays tribute to a silent act of resistance during the club's 50th anniversary in 1942, when players formed a large 'V' on the pitch in a subtle nod to the Allied Victory sign. The jersey is presented in a deep bordeaux base covered in dynamic tonal chevron patterns that form subtle 'V' shapes across the torso. Contrasting sky blue accents highlight the collar, sleeve cuffs, and underarm panels, with a white poppy placed centrally on the chest between the Robey branding and the club crest.
Matching bordeaux shorts and sky blue socks decorated with claret chevrons complete the uniform. The Robey Vitesse 26-27 Airborne kit is available to purchase now through the club's official online store.
Cambodian Premier League Becomes First Asian League to Introduce "Debut" Sleeve Patches
The Cambodian Premier League has surprised kit enthusiasts and football followers by introducing an official "CPL DEBUT" sleeve patch, making it the first domestic league in Asia to adopt a dedicated debut patch on match shirts. While high-profile competitions across the continent like the Saudi Pro League, Japan's J.League, and South Korea's K League have yet to implement such badges, Cambodia's top flight has embraced the global trend.
Positioned directly underneath the official Cambodian Premier League crest on the right sleeve, the badge features a compact rectangular design with a bold red background and white "CPL DEBUT" lettering. The patch is applied to kits exclusively for players making their first-ever career appearance in the Cambodian Premier League, commemorating their milestone game on the pitch.
The concept takes inspiration from the debut patch movement that originated in American sports like Major League Baseball and Major League Soccer, which recently expanded to European football via UEFA and Topps for the UEFA Champions League. While the Cambodian version is an independent initiative by the league rather than a licensed trading card memorabilia tie-in, it adds a unique detail and collectible charm to debutants' match-worn shirts.
Newcastle United Announce BetMGM Partnership Extension
Newcastle United have officially announced a multi-year extension of their commercial partnership with BetMGM. The renewed agreement sees the operator, part of the LeoVegas Group, continue in its role as the Magpies' Official UK and European Betting Partner heading into the 26-27 season and beyond.
The collaboration first started in 2023 alongside BetMGM's launch in the UK market, following an earlier renewal in 2024. Over the past three seasons, the relationship has established a major presence on matchdays at St. James' Park, focusing primarily on fan engagement and digital activations rather than kit branding.
As part of the extended deal, Newcastle and BetMGM confirmed the return of the popular BetMGM Half-Time Challenge. The activation offers supporters attending home fixtures the opportunity to take to the pitch at the break and compete for prizes, including a trip to Las Vegas.
