2017-18 Premier League Kit Battle - Puma Leading Kit Maker, Adidas 'Biggest Loser'
Aug 9, 2017, by Chris
With the Premier League finally kicking off this weekend, we take a look at the major sponsors of the 2017-2018 Premier League season. The new 17-18 Premier League season sees the introduction of sleeve sponsorships, and nine clubs already signed sleeve sponsorship deals along their main sponsor deals. Below we give an overview of the 2017-18 Premier League kit makers, shirt sponsors and sleeve sleeve sponsors.
2017-18 Premier League Kit Makers - Puma Leading Kit Maker With Five Clubs
Puma makes the kits for five Premier League club in the 17-18 season (image via @planetafobal)
While last season's Premier League kits were made by ten different kit makers, just eight brands remain for the 2017-2018 season as Dryworld went bankrupt and AFC Bournemouth replaced JD with Umbro.
Compared to the 2016-17 season, Nike and Puma are the biggest winners, while Adidas can be called 'the biggest looser' of the 2017-18 Premier League kit battle. Adidas lost Chelsea to Nike, and two teams sponsored by the Three Stripes were relegated as well. Nike, in contrast, will make the jerseys for the four Premier League clubs in the 2017-2018 season after they just supplied the kits for Manchester City last season. Puma makes the kits for five clubs, including Arsenal and Leicester.
English manufacturer Umbro has three teams in their portfolio: Bournemouth, Everton and West Ham United. Macron, New Balance, Joma and Under Armour sponsor the other teams.
10 Most Valuable Premier League 2017-18 Kit Supplier Deals
Check out the ten most valuable Premier League kit supplier contracts from 2017-18 below.
| Team | Brand | Value (£/m) | From | Until | Value (€/m) | Value ($/m) |
|---|---|---|---|---|---|---|
| Manchester United | Adidas | 75 | 2015 | 2025 | 86.6 | 97.3 |
| Chelsea | Nike | 60 | 2017 | 2032 | 69.3 | 77.8 |
| Arsenal | Puma | 30 | 2014 | 2019 | 34.6 | 38.9 |
| Liverpool | New Balance | 28 | 2012 | 2018 | 32.3 | 36.3 |
| Tottenham | Nike | 25 | 2017 | 28.9 | 32.4 | |
| Manchester City | Nike | 12 | 2013 | 2019 | 13.9 | 15.6 |
| Everton | Umbro | 5 | 2014 | 2019 | 5.8 | 6.5 |
| Southampton | Under Armour | 4 | 2016 | 2023 | 4.6 | 5.2 |
| Sunderland | Adidas | 4 | 2014 | 2020 | 4.6 | 5.2 |
| West Ham | Umbro | 4 | 2015 | 2020 | 4.6 | 5.2 |
Manchester United's record-breaking Adidas deal tops the ranking, while Manchester City's Nike contract sticks out for being relatively low at just £12m a year, but the club is reportedly already in talks to renegotiate with the US brand. Leicester City's Puma deal is said to be worth just around £1m per season.
Do you think that Adidas will take action to sign big clubs such as Arsenal and more smaller teams? Let us know in the comments below.
Bayern München 26-27 Oktoberfest Kit Leaked - Full Look - 9 New Official Pictures
We can reveal the full Bayern Munich 2026-2027 Oktoberfest kit, including the shirt, shorts, and socks. The Three Stripes on the shorts use the pattern of the kit.
Manchester City Wear C.P. Company for European Travel
Manchester City have worn exclusive C.P. Company travelwear for their first UEFA Champions League away trip of the 2026-27 season, travelling to face Porto.
C.P. Company has been City's Official Fashionwear Partner since 2024, providing customised off-pitch clothing for European trips and high-profile arrivals. The new “Blue Moon Lens” collection blends C.P. Company's signature black with City's traditional light blue across pieces including the Coach Jacket, Puffer Jacket, polo shirts,...
The collaboration will soon extend from travelwear to the pitch, with Puma and C.P. Company set to release a special Manchester City 2026-27 fourth kit, bringing the Italian label's distinctive design identity to a City shirt.
What do you think of Manchester City's latest C.P. Company travelwear? Let us know your thoughts in the comments below.
All-New FIFA ASEAN Cup Logo Revealed
The logo for the first FIFA-organized Southeast Asian tournament has been revealed. The design incorporates a colorful, stylized globe depicting the Southeast Asian region.
Our partner, What The Kit, has created a prediction concept mockup of the 2026 FIFA ASEAN Cup patch, featuring a prominent blue background.
Adidas Predator Y-3 'Tiger' 2026 Boots Leaked - 6 New Images
Footy Headlines can now leak 6 new images of the special Adidas Predator Y-3 'Tiger' 2026 boots. Big thanks to shoptcrampons.
The boots feature an incredibly aggressive and bespoke aesthetic, dominated by a highly detailed, hand-painted-style graphic of a snarling tiger with bared teeth and glowing red eyes across the upper.
Cittadella 26-27 Third Kit Released
Italian side AS Cittadella and technical sponsor Erreà have officially unveiled the club's new third kit for the 2026-27 campaign. Conceived by Erreà Creative Lab, the strip draws its inspiration directly from the iconic medieval defensive walls that surround the historic city.
The Erreà AS Cittadella 26-27 third shirt combines a predominantly black base with an irregular, lived-in texture that mimics the surface of ancient stone. A striking mix of purple, aqua green, and granata accents enlivens the textured graphic across the front, back, and sleeves. The club's crest is rendered in vibrant aqua green embroidery on the chest, complemented by matching Erreà branding and sponsor detailing, while the club's founding year, 1973, is stitched onto the upper back.
Completing the outfield range alongside the previously launched home and away jerseys, the new third kit is now available through the club's and Erreà's official channels.
Isco Makes Champions League History With Fifth Different Spanish Club
Real Betis captain Isco made European history during his side's return to the UEFA Champions League, inspiring Los Verdiblancos to an exciting 3-2 away victory against Lille. By taking the pitch in Betis' opening fixture, the veteran playmaker became the first footballer in history to appear in the Champions League with five different Spanish clubs, having previously featured in the competition for Valencia, Málaga, Real Madrid, and Sevilla.
Beyond his unique journey across Spanish football, Isco enters the 26-27 campaign holding an unmatched distinction: no active player in this season's competition has won more Champions League titles. The midfielder lifted Europe's most coveted trophy five times during his spell with Real Madrid, triumphing in 2014, 2016, 2017, 2018, and 2022. Betis qualified for the Champions League for the first time in 21 years, and their talisman marked the milestone occasion in style by registering an assist in France to cement his enduring European pedigree.
Inter Milan Wears Sponsorless Kit Against Real Madrid Due to Spanish Gambling Ban
Inter Milan took to the pitch at the Santiago Bernabéu for their UEFA Champions League clash against Real Madrid wearing a completely clean, sponsorless version of their 26-27 home shirt. The usual Betsson.sport logo was entirely missing from the chest, providing fans with a rare and striking old-school look for the Nerazzurri's iconic black and blue stripes.
The temporary alteration was made to comply with Spain's strict advertising laws. Under Royal Decree 958/2020, Spain prohibits gambling and betting operators from featuring on sports jerseys or engaging in promotional partnerships with sports teams. While Betsson operates in Italy under the Betsson.sport label as an infotainment platform to navigate the Italian Dignity Decree, Spanish regulatory authorities enforce a much broader interpretation that disallows the brand entirely. Under UEFA equipment regulations, visiting clubs are required to follow host country laws.
Because of the regulation, Inter prepared a sponsor-free run of shirts specifically for their trip to Madrid, leaving only the Nike Swoosh, club crest, and competition sleeve patches in place. The Betsson.sport branding will return to Inter's kits for their upcoming domestic and European matches where local laws permit it.
