2017-18 Premier League Kit Battle - Puma Leading Kit Maker, Adidas 'Biggest Loser'
Aug 9, 2017, by Chris
With the Premier League finally kicking off this weekend, we take a look at the major sponsors of the 2017-2018 Premier League season. The new 17-18 Premier League season sees the introduction of sleeve sponsorships, and nine clubs already signed sleeve sponsorship deals along their main sponsor deals. Below we give an overview of the 2017-18 Premier League kit makers, shirt sponsors and sleeve sleeve sponsors.
2017-18 Premier League Kit Makers - Puma Leading Kit Maker With Five Clubs
Puma makes the kits for five Premier League club in the 17-18 season (image via @planetafobal)
While last season's Premier League kits were made by ten different kit makers, just eight brands remain for the 2017-2018 season as Dryworld went bankrupt and AFC Bournemouth replaced JD with Umbro.
Compared to the 2016-17 season, Nike and Puma are the biggest winners, while Adidas can be called 'the biggest looser' of the 2017-18 Premier League kit battle. Adidas lost Chelsea to Nike, and two teams sponsored by the Three Stripes were relegated as well. Nike, in contrast, will make the jerseys for the four Premier League clubs in the 2017-2018 season after they just supplied the kits for Manchester City last season. Puma makes the kits for five clubs, including Arsenal and Leicester.
English manufacturer Umbro has three teams in their portfolio: Bournemouth, Everton and West Ham United. Macron, New Balance, Joma and Under Armour sponsor the other teams.
10 Most Valuable Premier League 2017-18 Kit Supplier Deals
Check out the ten most valuable Premier League kit supplier contracts from 2017-18 below.
| Team | Brand | Value (£/m) | From | Until | Value (€/m) | Value ($/m) |
|---|---|---|---|---|---|---|
| Manchester United | Adidas | 75 | 2015 | 2025 | 86.6 | 97.3 |
| Chelsea | Nike | 60 | 2017 | 2032 | 69.3 | 77.8 |
| Arsenal | Puma | 30 | 2014 | 2019 | 34.6 | 38.9 |
| Liverpool | New Balance | 28 | 2012 | 2018 | 32.3 | 36.3 |
| Tottenham | Nike | 25 | 2017 | 28.9 | 32.4 | |
| Manchester City | Nike | 12 | 2013 | 2019 | 13.9 | 15.6 |
| Everton | Umbro | 5 | 2014 | 2019 | 5.8 | 6.5 |
| Southampton | Under Armour | 4 | 2016 | 2023 | 4.6 | 5.2 |
| Sunderland | Adidas | 4 | 2014 | 2020 | 4.6 | 5.2 |
| West Ham | Umbro | 4 | 2015 | 2020 | 4.6 | 5.2 |
Manchester United's record-breaking Adidas deal tops the ranking, while Manchester City's Nike contract sticks out for being relatively low at just £12m a year, but the club is reportedly already in talks to renegotiate with the US brand. Leicester City's Puma deal is said to be worth just around £1m per season.
Do you think that Adidas will take action to sign big clubs such as Arsenal and more smaller teams? Let us know in the comments below.
Sparta Prague 26-27 Away Kit Released - Trefoil
Following the launch of their home shirt earlier this month, the new AC Sparta Prague 26-27 away kit has been officially released. Manufactured by Adidas, the new away uniform will be worn by the Czech side during the upcoming 2026-2027 season.
The Adidas AC Sparta Prague 26-27 away shirt introduces a classic and minimalist look with a predominantly white base. The standout feature of the design is the inclusion of the classic Adidas Originals Trefoil logo on the chest. This marks the first time since 1992 that the retro logo has appeared on a Sparta Prague kit.
Motherwell 26-27 Away Kit Released
Motherwell Football Club has officially launched its new 26-27 away kit. Designed by Macron, the new shirt follows the release of the club's home kit earlier this month, outfitting the team for the upcoming Scottish Premiership campaign.
The new Macron Motherwell 26-27 away jersey introduces a fresh bespoke design tailored for the club's travels. It basically inverts the home kit - a maroon base is combined with amber.
Pafos FC 26-27 Away & Third Kits Revealed
We have kit news from the Cypriot First Division today as the new Pafos FC 26-27 away and third kits have been officially released.
Made by Puma, the Pafos FC 26-27 away and third shirts introduce modern and simple designs. The blue away has an ocean-inspired pattern, while the third is white with a subtle diagonal design.
Baník Ostrava 26-27 Third Kit Released
Czech First League club Baník Ostrava have completed their 26-27 kit set with the release of their new third jersey, produced by Macron.
The Baník Ostrava 2026-27 3rd kit has a sleek lilac and purple color combo.
FC Barcelona 26-27 Away Kit "Gold Mamba" Typeface Leaked
As part of the highly anticipated Nike x Barça x Mamba collaboration, FC Barcelona's 26-27 away kit will debut an exclusive custom typeface named "Gold Mamba." This has been leaked by Barca insider @memorabilia1899.
The Barça 2026-27 away typeface has an elegant look in gold.
Botafogo 26-27 Away Kit Released
Botafogo and Mizuno have officially launched the club's new 26-27 away kit, drawing inspiration from the team's earliest models from the 1894 era.
The new black away shirt features a unique faded tone, the unmistakable club crest, and a special commemorative seal. The shirt has been developed with custom fabric by the Botafogo branding team that mirrors the look of a fabric from the 19th century.
New York Cosmos 2026 Peruvian Heritage Pre-Match Shirt Released
The New York Cosmos 2026 Peruvian Heritage pre-match kit, made by Capelli, has been released ahead of the club's Peruvian Heritage Night on July 25.
Designed by Whitney D of the Peruvian Sisters, the limited-edition jersey is whi with contrasting red sleeves and a subtle Inca-inspired pattern throughout the fabric.
A special detail is the inclusion of the number 15 on the sleeve, honoring New York Cosmos legend Ramón Mifflin.
MSV Duisburg 26-27 Third Kit Released
