2017-18 Premier League Kit Battle - Puma Leading Kit Maker, Adidas 'Biggest Loser'
With the Premier League finally kicking off this weekend, we take a look at the major sponsors of the 2017-2018 Premier League season. The new 17-18 Premier League season sees the introduction of sleeve sponsorships, and nine clubs already signed sleeve sponsorship deals along their main sponsor deals. Below we give an overview of the 2017-18 Premier League kit makers, shirt sponsors and sleeve sleeve sponsors.
2017-18 Premier League Kit Makers - Puma Leading Kit Maker With Five Clubs
Puma makes the kits for five Premier League club in the 17-18 season (image via @planetafobal)
While last season's Premier League kits were made by ten different kit makers, just eight brands remain for the 2017-2018 season as Dryworld went bankrupt and AFC Bournemouth replaced JD with Umbro.
Compared to the 2016-17 season, Nike and Puma are the biggest winners, while Adidas can be called 'the biggest looser' of the 2017-18 Premier League kit battle. Adidas lost Chelsea to Nike, and two teams sponsored by the Three Stripes were relegated as well. Nike, in contrast, will make the jerseys for the four Premier League clubs in the 2017-2018 season after they just supplied the kits for Manchester City last season. Puma makes the kits for five clubs, including Arsenal and Leicester.
English manufacturer Umbro has three teams in their portfolio: Bournemouth, Everton and West Ham United. Macron, New Balance, Joma and Under Armour sponsor the other teams.
10 Most Valuable Premier League 2017-18 Kit Supplier Deals
Check out the ten most valuable Premier League kit supplier contracts from 2017-18 below.
| Team | Brand | Value (£/m) | From | Until | Value (€/m) | Value ($/m) |
|---|---|---|---|---|---|---|
| Manchester United | Adidas | 75 | 2015 | 2025 | 86.6 | 97.3 |
| Chelsea | Nike | 60 | 2017 | 2032 | 69.3 | 77.8 |
| Arsenal | Puma | 30 | 2014 | 2019 | 34.6 | 38.9 |
| Liverpool | New Balance | 28 | 2012 | 2018 | 32.3 | 36.3 |
| Tottenham | Nike | 25 | 2017 | 28.9 | 32.4 | |
| Manchester City | Nike | 12 | 2013 | 2019 | 13.9 | 15.6 |
| Everton | Umbro | 5 | 2014 | 2019 | 5.8 | 6.5 |
| Southampton | Under Armour | 4 | 2016 | 2023 | 4.6 | 5.2 |
| Sunderland | Adidas | 4 | 2014 | 2020 | 4.6 | 5.2 |
| West Ham | Umbro | 4 | 2015 | 2020 | 4.6 | 5.2 |
Manchester United's record-breaking Adidas deal tops the ranking, while Manchester City's Nike contract sticks out for being relatively low at just £12m a year, but the club is reportedly already in talks to renegotiate with the US brand. Leicester City's Puma deal is said to be worth just around £1m per season.
Do you think that Adidas will take action to sign big clubs such as Arsenal and more smaller teams? Let us know in the comments below.
Vintage Football Shirts
from Cult Kits
2009/10 Nantes Home Shirt (XL) Kappa
2013/14 Netherlands Robben #11 *BNWT* Away Shirt (L) Nike
2004/05 Etzella Ettelbruck #3 Home Shirt (XL) Nike
2018/19 Russia *BNWT* Home Shirt (S) Adidas
2004/06 France Zidane #10 Home Shirt (M) Adidas
1995/97 Adidas GK Template Shirt (L) Adidas
Cult Diego 1994 Argentina Tee
2002/03 Newcastle United Shearer #9 L/S Away Shirt (L) Adidas
1995/97 Nike *BNWT* Template Shirt (Multiple Sizes)
2019/20 AC Milan *BNWT* Black Stadium Jacket (Multiple Sizes) Puma
Portuguesa 2026 Third Kit Released - Tribute to Portugal Ahead of 2026 World Cup
Brazilian club Associação Portuguesa de Desportos, commonly known as Portuguesa, has officially launched its new third kit for the 2026 season. Produced by technical sponsor Joma, the new uniform pays direct homage to the Portuguese national team, celebrating the club's deep historical roots as Portugal prepares to compete in the upcoming 2026 World Cup.
The new Portuguesa 2026 third jersey closely mirrors the classic look of the Portuguese national team, featuring a vibrant crimson red base enhanced by subtle jacquard detailing that provides a sense of movement to the fabric. The shirt is structured with a classic polo collar adorned with red and white edging and a green front point insert. The sleeves remain red with contrasting green underarm panels, while the cuffs match the collar's red and white trim.
Further solidifying the international tribute, the official coat of arms of Portugal is prominently displayed on the nape of the neck above the white player numbering. The alternative uniform is completed by green shorts and red socks, finalizing the classic Portuguese color scheme.
The kit is set to make its on-pitch debut this Saturday, May 16th, in a match against Água Santa.
Athletico Paranaense 26-27 Away Kit Released
Athletico Paranaense and Umbro have officially launched the Brazilian club's new away jersey for the 2026-2027 season. It will make its on-pitch debut in the Copa do Brasil against Atlético Goianiense.
The new Athletico Paranaense 2026-2027 away kit is white, with the traditional team colors prominently featured through a striking red and black gradient effect applied across the shoulders.
The uniform is further detailed with various subtle graphic elements referencing the history and symbols of the club, which are placed on the inside of the collar, the back hem, and within the custom numbering.
Adidas x Coca-Cola is coming
The 2026 World Cup year will see Adidas cooperating with Coke for a special one. Stay tuned for more on Footy Headlines tonight