All-New Bundesliga 17-18 Sleeve Sponsors - Here Are All 25 Deals So Far
Aug 5, 2017, by Chris
For the first time in history, German DFL allows all 1. Bundesliga and 2. Bundesliga clubs to sign an individual sleeve sponsor deal with the start of the 2017-2018 season. Similar to the English Premier League, which also introduced sleeve sponsors from the start of the 2017-18 season, around the half of all teams already signed sleeve sponsor deals for the new season.
Borussia Dortmund is the latest team that signed a sleeve sponsorship deal, while Bundesliga giants Bayern München have not announced a deal yet. Dortmund's (up to 10 million Euro with profit-related bonuses / season) and Schalke's (5 million Euro / season) are the most lucrative deals signed so far, while the deals of clubs such as Frankfurt and Hertha are worth around 2 million Euro / season.
Bundesliga 2017-2018 Sleeve Sponsorship Deals
FC Bayern München -
RB Leipzig CG Immobilien Gruppe
Borussia Dortmund Opel
TSG 1899 Hoffenheim proWIN Winter GmbH
1. FC Köln -
Hertha BSC TEDi
SC Freiburg -
Werder Bremen H-Hotels
Borussia Mönchengladbach H-Hotels
FC Schalke 04 AllyouneedFresh
Eintracht Frankfurt Deutsche Börse AG
Bayer 04 Leverkusen -
FC Augsburg -
Hamburger SV -
1. FSV Mainz 05 -
VfL Wolfsburg -
VfB Stuttgart Gazi
Hannover 96 -
Interestingly, almost all 2. Bundesliga clubs have signed sleeve sponsorship deals already.
2. Bundesliga 2017-2018 Sleeve Sponsorship Deals
FC Ingolstadt Audi Schanzer Fußballschule
SV Darmstadt 98 ROWE Mineralölwerk GmbH
Eintracht Braunschweig -
1. FC Union Berlin Koch Automobile AG
Dynamo Dresden AOK Plus
1. FC Heidenheim Voith GmbH
FC St. Pauli Astra Brauerei
SpVgg Greuther Fürth BVUK – Gruppe Unternehmensberatung
VfL Bochum Viactiv Betriebskrankenkasse
SV Sandhausen BWT – Best Water Technology
Fortuna Düsseldorf Toyo Tires Reifen
1. FC Nürnberg Godelmann Betonstein
1. FC Kaiserslautern Top12.de
Erzgebirge Aue -
Arminia Bielefeld JAB Anstoetz Textilien
MSV Duisburg Rhein Power
Holstein Kiel Lotto Schleswig-Holstein
Jahn Regensburg Dallmeier electronic GmbH & Co.KG
Share your thoughts on sleeve sponsors in the comments below.
FC Barcelona 27-28 Home Kit Leaked - 2 Real Images
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Deportivo Cali 1965 First Title Commemorative Kits Released
Colombian club Deportivo Cali and their technical sponsor Hillside have launched a special-edition capsule celebrating the club's historic first league championship won in 1965. The release consists of two retro-inspired jerseys — one in green and another in white — that pay tribute to the monumental title won over six decades ago.
Both shirts embrace a classic mid-60s aesthetic, anchored by an open polo-style collar. The green shirt features a contrasting white collar and cuffs, complemented by a tonal sublimated pattern of stripes, pennants, and historic club insignia across the fabric. In turn, the white version offers a clean, elegant look highlighted by rich emerald green trim. On the collar ribbing, knit detailing spells out "19 CAMPEÓN 65" in tribute to the landmark campaign.
Each jersey is adorned with a vintage Deportivo Cali crest topped by a single embroidered golden star representing that maiden triumph. Additional commemorative touches include a retro script Hillside graphic at the lower back and a stitched authentic crest patch near the hem displaying "Cali - Un Amor para toda la Vida 1912". The limited-edition pieces are delivered in custom collector's packaging alongside a certificate of authenticity.
