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New Premier League 17-18 Sleeve Sponsors - 5 Teams Without A Sponsor (Yet)

Update: With the Premier League season in full swing now, 15 teams have signed individual sleeve sponsorship deals for the 2017-2018 season. The only teams that have no sleeve sponsor are Arsenal, Burnley, Everton, Manchester United and Tottenham Hotspur. Arsenal and Spurs are both not allowed to have an individual sleeve sponsor because of their main sponsorship deal.

For the first time in history, the Premier League allows clubs to have a sleeve sponsor in the 2017-18 season. The branding can be a maximum of 100cm2 on the left sleeve, with the Premier League logo still featuring on the right. If they don't sell the space, clubs will wear the Premier League logo on both sleeves.

The advertising space has been valued at around 20 per cent of the main kit sponsorship deal, with Man City's deal with Nexen Tyre deal the most valuable yet (10m GBP / season).

At least two top-flight clubs who will not be able to participate in the deal for next season, due to current deals with main sponsors banning the appearance of a secondary brand on the kit. Interestingly, Sporting Group International have negotiated with eight clubs to sell an aggregated shirt sleeve sponsorship deal, while they have not sealed a deal yet.

With the 2017-18 season less than two weeks away, many teams have signed sleeve sponsor deals. Let's take a detailed look which teams have already signed a deal and which clubs will not have an own sleeve sponsor.

Premier League 2017-18 Sleeve Sponsorship Deals

6 New Deals Signed Since August 3 2017

Liverpool - Western Union

Brighton - JD

West Brom - 12BET

West Ham - MRF Tyres

Newcastle - MRF Tyres

Man City - Nexen Tire

Bournemouth - M88

Chelsea - Alliance Tyres

Swansea - Barracuda Networks

Stoke City - First Eleven

Southampton - Virgin Media

Leicester City - Siam Commercial Bank

Crystal Palace - Dongqiudi

Huddersfield Town - PURE Legal

Watford - 138 Bet

Which sleeve sponsor do you like? Which do you strongly dislike? Share your thoughts in the comments below.

2026 World Cup Kit Overview

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Kit Incoming? Stunning Adidas Inter Miami 2026 Retro Jacket Leaked

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Benfica 26-27 Away Anthem Jacket Leaked - Official Look

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Arsenal 26-27 Away Anthem Jacket Leaked

We can give you the first look at the Adidas Arsenal 26-27 away anthem jacket. It features the streamlined template of Adidas# 2026 away anthem jackets, plus colors inspired by the kit.

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Adidas Italy 1992 Retro T-Shirt Leaked

We can leak the first images of a new Adidas Italy retro lifestyle t-shirt.

As part of a wider Originals collection aimed at national teams, this new piece brings a strong 1990s aesthetic back to the modern era. The release highlights the German brand's continuing strategy of mining its extensive design archives to create bespoke, off-pitch apparel for its top-tier federations.

The Adidas Italy retro t-shirt features a clean, off-white base color that immediately establishes a classic throwback feel. Drawing direct inspiration from the colors of the Italian national flag, the shirt incorporates striking green, white and red geometric blocks.

Adding heavily to the nostalgic appeal, the chest displays a centralized logo arrangement, featuring a classic Adidas wordmark and Trefoil paired with a faithful recreation of the historic Italian Football Federation crest used throughout the early 1990s.

Other Adidas federations will get the same range in their colors.

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Adidas Germany 'Alternate History' 1992 Retro Jacket Leaked

We have the first image of a unique new Adidas Germany retro jacket, showcasing an intriguing new approach from the sportswear brand.

While the design instantly evokes strong nostalgia for the 1990s, this upcoming release is actually an "alternate history" creation. Despite its highly authentic vintage appearance and period-accurate details, this specific track jacket never actually existed in the official Adidas catalogues during the 1990s, making it a brand new addition to their retro-focused lifestyle collection.

To achieve this convincing old-school aesthetic, Adidas has utilized their classic 1992 template as the structural foundation for the design. The garment features a vibrant green base that heavily nods to Germany's traditional away kits of the era. The colors of the German national flag are cleverly completed on the sleeves through large geometric blocks that also recreate the 3 stripes.

The same jacket will also be released for Spain and other Adidas national teams.

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Jesse Lingard Wears 'J Lingz' on His Corinthians Kit

Former Manchester United and England midfielder Jesse Lingard yesterday night wore a unique name on the back of his shirt for his current club, Corinthians.

During the Brazilian side's Copa do Brasil clash against Barra FC, Lingard took to the pitch with his popular moniker, 'J Lingz', printed above his squad number. Rather than a permanent vanity choice by the 33-year-old, this unusual kit alteration was part of a coordinated, team-wide initiative where all Corinthians players swapped their traditional names for their recognizable nicknames.

The temporary name changes were implemented as part of a promotional campaign for Brazil's Generic Drug Day, which is officially celebrated on May 20th. Driven by pharmaceutical brand Hypera, the initiative aimed to highlight the importance and reliability of generic medications in public health. By replacing the players' standard names with their nicknames, the club and the sponsor sought to creatively demonstrate that even if the name on the back is different, the player - and by extension, the generic medication - delivers the exact same performance and effect.

Lingard joined the Brazilian giants in March following a stint in South Korea with FC Seoul.

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Liverpool 26-27 Away Kit Leaked - Player + Keeper

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Puma Serie A 26-27 Ball Revealed

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Puma La Liga 26-27 Ball Revealed

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Puma 26-27 Premier League Ball Revealed

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No More Nike: Adidas Croatia 2026-27 Home Kit Leaked - Tribute to Glagolitic

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