BREAKING: AC Milan to Announce Puma Kit Deal
Update: Young Milan-based rapper Ernia has released a tease track on his YouTube channel with shoutouts to Puma and AC Milan in the lyrics. This is an extremely strong indicator that PUMA are set to become the new sponsor of AC Milan, with an official announcement being imminent.
Puma-Sponsored Milan Rapper Teases AC Milan Puma Partnership
The video shows young rapper Ernia outside the San Siro, with heavy AC Milan replica branding. Ernia's lyrics feature the lines "And now the Milan wears the skin of the PUMA," and "the jersey changes, but the colours remain the same."
Milan last year officially announced that they have terminated their Adidas deal, making it possible for Puma to make Milan's kits from the 2018-19 season.
Original article - October 2017According to Fox Sports Italia, AC Milan is close to agreeing a deal with Puma to become its new kit supplier, replacing Adidas.
The report states that offers from New Balance and Under Armour were on the table as well, but that Puma's is the most valuable with an estimated annual value between €10 and 15 million - the current Adidas Milan contract is worth close to €20 million. There's no mention of Nike in the article.
Signing a deal with Milan would be a coup for Puma, whose most partners at the moment are Arsenal and Borussia Dortmund alongside the Italian national team. The brand currently has no major teams under contract in Italy, since leaving Lazio in 2012 and Palermo in 2014.
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