Puma Says Italy's World Cup Absense Won't Change Its Sales Estimates
Puma said that it can compensate any shortfalls from the jersey sales and Italy's absence from the World Cup won't change its sales estimates. Shares of Puma SE fell slightly on the day after Italy failed to qualify for the 2018 World Cup but have risen again in the past few days.
Puma to Loose $140 Million in Retail?
Chen Grazutis, an apparel analyst with Bloomberg, said it's reasonable to assume Italy's absence could cost Puma up to 1.5 million in individual jersey purchases. "At an average price of about $80-$90, lost sales could reach $140 million in retail,” Grazutis said.
Italy is not the only Puma team that failed to qualify. In fact, Puma will make the kits for just 2 teams in the 2018 World Cup, compared to 8 nations they supplied the kits for in Brazil four years ago.
Will the absence of Italy and so many other of their teams affect Puma's performance in general? Let us know what you think in the comments below.
Puma Kits Keep Ripping at the 2026 World Cup
Puma is facing significant criticism at the 2026 World Cup as multiple national team jerseys have easily ripped during matches.
Incidents involving players from Czechia, Morocco, Egypt, and Paraguay have highlighted an ongoing durability issue with the brand's latest kits - every torn shirt in the tournament so far belongs to a Puma-sponsored team.
The Puma 2026 World Cup kits incorporate the latest version of PUMA's ULTRAWEAVE “Thermoadapt” technology, which obviously is not tear-resistant enough.
The recurring wardrobe malfunctions have resulted in terrible PR for the German sportswear manufacturer and even prompted the viral resurgence of Xherdan Shaqiri's infamous quote from Euro 2016, where he joked that he hopes Puma does not produce condoms.
Trabzonspor 26-27 Home, Away, Third & Fourth Kits Released
Trabzonspor and Joma have officially released the club's new 2026-27 kit collection. The set features four distinct designs, unveiled by the Turkish club under the campaign slogan "En güzel formalar #BizdeVar".
The Joma Trabzonspor 2026-27 home kit features the thickest stripes seen during the brand's partnership with the club, presenting the classic claret and blue colors in a bold layout. The collection is completed by a solid blue away kit, a maroon third kit, and a black alternative fourth kit, offering a wide variety of options for the upcoming campaign.
Manchester City 26-27 Third Kit Leaked - Long-Sleeve Version
Footy Headlines can now leak 4 new pictures of the Puma Manchester City 26-27 third kit. Although it is a fake, the design is identical to the real one.
The kit was created using Puma's AI Creator tool in late 2024, with almost 180,000 kits designed by City supporters, and the final design was chosen from 10 finalists.
Unique Svolme Delsalma-4 LE Boots Spotted at 2026 World Cup
During the 2026 World Cup, an extremely rare pair of football boots was spotted on the feet of Japanese player Junnosuke Suzuki in Monterrey, Mexico. The boots in question are the Svolme Delsalma-4 LE, a limited-edition release from the Japanese sports brand Svolme. Suzuki's pair is one of only 1,248 produced globally, making it a highly exclusive model on the international stage. Thanks to @abcdefutbol.
The Svolme Delsalma-4 LE is designed as a touch-focused boot, featuring a premium kangaroo leather upper that provides a soft and natural feel on the ball. The brand, which is well-known in Japan but rarely seen in major global competitions, released this limited run to coincide with the tournament in North America. Suzuki’s choice to wear the Delsalma-4 LE highlights a unique piece of Japanese football equipment during the biggest international competition.
