"There Is A General Decline in Sales Of Replica Kits in All Sports" - Rangers Start Looking For New Kit Supplier
Dec 1, 2017, by Chris
Rangers chief Dave King yesterday revealed that negotiations into a new kit supplier for Rangers will begin today. Current suppliers Puma had until yesterday to notify the club on whether or not they would like to continue their agreement beyond the end of this season, with King confirming there had been contact from the manufacturer.
Six months ago, Rangers announced that the contract with Sports Direct, which gave Sports Direct's Mike Ashley control of the club's retail arm, had been canceled and replaced with a new one year agreement. Glasgow Rangers' 16-17 home kit is used in the 2017-18 campaign due to these problems with Sports Direct.
Rangers Start Looking For New Kit Supplier
Now, the club will have to decide if they wish to remain with Puma or go with another supplier, although that deal is unconnected with the club's overall retail setup, with negotiations on that unable to proceed as yet.
The arrangements we had with Sports Direct meant we couldn't go to the market until today
King explained: "The arrangements we had with Sports Direct meant we couldn't go to the market until today and within a certain timeframe. What we are doing at the moment, is putting together the appropriate plans as to what the offering is we want to take to the market at that point in time.
"So just now it is pretty much preparation, whereas the situation with the kit is a little different. Puma are obliged to give us more information – today, in fact – as to whether they want to extend that, and they have already done that. "So, from today, we will be actively entering negotiations on a kit provider whether that be Puma or someone else."
There is a decline generally in the sale of replica kits, so it's not a market we can continue to rely on for our growth.
King also expanded on other revenue streams open to the club, saying: "We haven't taken full advantage as it hasn't been open to us, and they are still not currently open. But if you look at going forward, the Sports Direct deal was so narrow and so restrictive, that the revenue streams were very restrictive.
"What we are doing now is looking at other areas, and there are commercial opportunities that we haven't exploited which we are looking at just now, and we think can be very significant going forward. A lot of that is around social media and different products other than the replica kits. We are finding the trend globally, not just in football but in basketball, baseball etc. that there is a decline generally in the sale of replica kits, so it's not a market we can continue to rely on for our growth."
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Kalamata FC 26-27 Away Kit Released
Greek Super League club Kalamata FC have officially unveiled their 2026-27 away kit. Made by Macron, the new design introduces a sleek blackout-inspired look for the upcoming season.
The Macron Kalamata FC 2026-27 away shirt features a predominantly black base with a subtle tonal geometric pattern across the front. White Macron, Novibet sponsor and club crest details provide contrast, while black trim on the collar and sleeve cuffs completes the clean monochromatic design.
What do you think of the new Kalamata FC 2026-27 away kit? Let us know your thoughts in the comments below.
SV Elversberg 26-27 Third Kit Released
German 2. Bundesliga side SV Elversberg and Nike have officially unveiled the club's new third kit for the 26-27 season. The vibrant uniform gives the team a standout alternative look for the new campaign.
The Nike SV Elversberg 26-27 third shirt features a bright red-orange base covered in an eye-catching optical halftone graphic pattern across the front and sleeves. White detailing is used for the Nike Swoosh on the right chest, while the traditional SV Elversberg crest is positioned on the left. Main sponsor HYLO sits prominently in a black rectangular box across the middle.
On the back, player names and numbers are printed in white with black outlines, with the club's tagline printed on the upper collar area. The kit is set to be worn during selected away fixtures throughout the 26-27 season.
Grenoble Foot 38 26-27 Away Kit Released
French Ligue 2 club Grenoble Foot 38 and Nike have officially launched the club's new away kit for the 26-27 season.
The Nike GF38 26-27 away jersey features a clean white base paired with vivid royal blue raglan sleeves. The defining feature of the shirt is a bold blue mountain graphic across the lower front, drawing direct inspiration from the surrounding Alps. Dark blue accents complete the look on the Nike Swoosh and the Carrefour Market sponsor logo. Just like on the home shirt, the regional coat of arms of Dauphiné is detailed on the upper back.
Matching royal blue shorts and black socks complete the full Grenoble Foot 38 26-27 away strip.
Stockport County 26-27 Third Kit Released
Stockport County and Puma have officially launched the club's new third kit for the 26-27 season. The vibrant new release completes the club's kit set for the campaign, joining the previously revealed home and away strips.
The Stockport County 26-27 third shirt introduces a striking coral base color featuring a subtle vertical graphic pattern running down the front. All accent details, including the Puma cat logo, main front sponsor VITA, and the monochrome Stockport County crest, are finished in contrasting black.
Matching coral shorts and socks complete the full uniform setup. The Puma Stockport County 26-27 third kit is available to purchase now both online and at the physical County Store.
Sint-Truidense 26-27 Away Kit Released
Belgian Pro League side Sint-Truidense VV has officially launched its new away kit for the 26-27 season, designed by Olympic. Following the release of their home kit earlier this summer, the new away strip presents a sharp monochromatic look for the upcoming campaign.
The Sint-Truidense 26-27 away jersey features a clean white base dominated by thin black vertical pinstripes running down the body. Contrasting black raglan sleeves are finished with white trim on the cuffs, while a black V-neck collar anchors the overall layout. The club crest sits centrally on the upper chest, complemented by Olympic branding and various sponsor logos across the shirt. Completing the full look, the shirt is paired with black shorts and dark socks.
The new STVV 26-27 away uniform is now officially available for purchase through the club's webshop.
Siena FC 26-27 Home Kit Released
Italian Serie D club Siena FC has officially revealed its new home kit for the 26-27 season, produced by Adidas. The design highlights the club's iconic black and white identity through a bold geometric concept.
The Adidas Siena FC 26-27 home jersey features a distinctive quartered pattern across the front. Black and white blocks create a stark contrast across the chest and torso, accompanied by Adidas' signature three stripes on the shoulders and a classic crew collar. Subtle gold accents along the bottom hem add a refined touch to the overall look.
Completing the design, the official Siena FC crest is positioned on the left chest opposite a clean white Adidas logo.
FC Luzern 125th Anniversary Kit Released
FC Luzern and Erreà have officially launched a special 125th anniversary kit as part of the Swiss club's jubilee celebrations for the 26-27 season. Founded in 1901, the Lucerne-based side is marking 125 years of history with a refined design that pays homage to traditional football aesthetics.
The shirt features an off-white base with a dark navy polo collar and matching sleeve cuffs. To maintain a clean retro look, all main sponsor logos as well as the Erreà manufacturer logo are applied in tonal whiteout styling, blending into the fabric. The central highlight of the design is the special gold octagonal crest on the chest, bordered by laurel leaves and the number 125. Completing the look, the back of the shirt features dark navy numbers alongside the commemorative years 1901-2026 printed in gold below the collar.
The uniform is completed with dark navy shorts and socks. FC Luzern will wear the kit during their official jubilee match against FC Lausanne-Sport on August 22, 2026.
