Here Is One Reason Why Tottenham Did Not Renew With Under Armour

Jan 12, 2018

by Chris

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Tottenham Hotspur left Under Armour in 2017 to join rival Nike. Now one of the reasons why Tottenham did not renew with Under Armour has emerged.

Under Armour Kits Very Expensive For Club

Heard from industry source that 1 reason @SpursOfficial decided not to renew with Under Armour was shirts sold by club cost Spurs £26 each as opposed to £14/shirt under Puma. Any discounting meant Spurs made loss, UA stuff was pricey – bench jacket retailed at £65, just £8 margin
— Matthew Glendinning (@mattglen) January 8, 2018

One of the reasons why Tottenham Hotspur did not renew with Under Armour was that the US brand wanted £26 per shirt from Tottenham as opposed to £14 per shirt under Puma, according to Sports Sponsorship Insider editor Matthew Glendinning. This lead to less margin for the club and may also was the reason why the club run out of jerseys last season.

Which might explain why @SpursOfficial had run out of replica shirts for 10-yr-olds with 7 matches still to play last season. If held too much stock would have had to discount them beneath the cost price. https://t.co/eoNcmCdotB
— Matthew Glendinning (@mattglen) January 8, 2018

It is not known how expensive a Nike kit is for Tottenham Hotspur, while it seems safe to expect that it is more than what Puma wanted some years ago.

The Nike Tottenham deal is reported to be worth £25m per season, much less than Chelsea's new Nike deal (£60m / season) and much less than what other teams get.

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