Exclusive: Adidas to Roll Out Trefoil Across Entire Football Pyramid
- Adidas Trefoil Expansion: Adidas is expanding the use of its Trefoil logo across all levels of football, including kits, footwear, and apparel.
- Strategic Shift: This move narrows the branding gap between elite and lower-tier clubs by giving all clubs access to the Trefoil logo.
- Commercial Success: The expansion is fueled by the commercial success of the Trefoil's return, which significantly boosted Adidas's sales.
Following the immense success of its return to on-pitch apparel, Footy Headlines can exclusively reveal that Adidas is planning to dramatically expand the use of its iconic Trefoil logo across the entire football pyramid.
Adidas to Roll Out Trefoil Across Entire Football Pyramid
This bold new strategy will see the classic Trefoil logo appear on a wide range of products, including kits, footwear, and apparel, for clubs at all levels.
The Trefoil's comeback, which began with the 2024-25 third kits for elite clubs, is set to go mainstream. The logo will no longer be a special feature for a select few but will be integrated across the brand's whole football ecosystem.
- Kits: The Trefoil will appear on kits for a much wider range of clubs, not just the top tier.
- Footwear: Football boots will feature the Trefoil logo.
- Equipment: Goalkeeper gloves and other accessories will also get the Trefoil treatment.
- Apparel: The logo will be central to lifestyle and training collections.
No Only Elite Tier Anymore
This move suggests a major shift in Adidas's strategy. By giving all clubs access to the Trefoil, it effectively narrows the branding gap between the so-called "elite" teams and lower-tier clubs.
Fueled by Commercial Success
The reason behind this expansion is clear: the return of the Trefoil has been a huge commercial success. The 2024-25 and 2025-26 third kits were met with massive fan approval, which reportedly strongly boosted Adidas's sales in both footwear and apparel.
This new information also serves as the ultimate confirmation of our report from November 2024, when we stated that the Trefoil was set to become a "second" official logo for Adidas Football, implying its use would become much more widespread.
What do you think of this strategy from Adidas? Do you like the idea of the Trefoil logo appearing on boots, gloves, and kits for all Adidas clubs? Let us know your thoughts in the comments below.
