No More Adidas - Real Sociedad Signs Macron Kit Deal
Jan 25, 2018, by Chris
Update: Macron today announced that they signed a 3-year agreement with Basque Real Sociedad. The agreement will run from 2018-19 to 2020-21.
Basque La Liga club Real Sociedad has decided not to renew its contract with Adidas and will switch to Italian kit maker Macron, it has been revealed by Spanish newspaper El Diario Vasco. Adidas had been making Real Sociedad's kits since 2014 when they took over from Nike.
The decision to sign with Macron comes at a time when the club is facing the challenge of getting even closer to its fans. With the new Macron deal, the club will receive more bespoke jerseys than they got from Adidas and Nike in the past few years. This was the main reason for the club to sign a deal with Macron.
Macron to Become New Real Sociedad Kit Supplier From 2018-19 Season
picture via Marca de Gol
The new Macron Real Sociedad kit deal will be valid for three season. The partnership will begin on July 1 2018 and will run at least until the end of the 2020-21 season.
Do you look forward to see the first Real Sociedad kits by Macron? Let us know in the comments below.
Adidas Hide Clever River Plate Detail on Socks
Adidas have hidden a clever tribute to River Plate's iconic identity on the club's 2026-27 home socks. Rather than using a standard "RIVER" wordmark, the German brand has subtly reshaped one side of the "V" to recreate the club's famous red diagonal sash.
The detail references one of football's most recognizable shirt designs. According to club tradition, River Plate's iconic sash originated in 1905, when members of the club took a red ribbon from a carnival parade and placed it diagonally across a plain white shirt, creating a design that has remained synonymous with the Argentine giants ever since.
This detail does not appear on the black sock option.
Special thanks to @KamilBerberler for the information and to @jerseystory_vn for the graphic.
PSG Announce Multi-Year Google Partnership Featuring Gemini and Pixel
Paris Saint-Germain have officially announced a multi-year Premium Partnership with tech giant Google, running through 2029. Under the agreement, Google Gemini becomes the official AI assistant of the French club, while Google Pixel steps in as the official smartphone of Paris Saint-Germain.
The collaboration will see Google's hardware and software integrated across PSG's content production and digital operations. The club's internal media teams will use Google Pixel devices to capture behind-the-scenes content and matchday moments. Simultaneously, Google Gemini will be utilized to help develop new creative and interactive content for supporters.
As part of the deal starting ahead of the 26-27 season, a dedicated Google space will also be introduced at the Parc des Princes. The area will host guests, creators, and partners to experience the tech brand's latest artificial intelligence innovations first-hand.
Benevento 26-27 Away Kit Released
Italian club Benevento Calcio has officially released its new 26-27 away kit, produced by Nike for the upcoming Serie B campaign.
The shirt introduces a distinct white base decorated with a light gold cracked geometric graphic across the front panel, taking inspiration from the Japanese art of kintsugi to symbolize rebirth and resilience. Red accents provide a striking contrast against the clean base, featuring a red Nike Swoosh on the right chest alongside the red IVPC Energia Pulita sponsor logo across the front.
The full strip is completed with white shorts and socks, giving the team a sleek look on the road. The new away kit completes Benevento's 26-27 set alongside the traditional red and yellow striped home kit and the eye-catching turquoise third shirt.
All three kits are supplied by Nike through GG Teamwear as the club prepares for its campaign in Serie B.
Malmö FF Women 2026 Third Kit Released
Puma and Malmö FF have officially launched the new 2026 third kit for the club's women's team. Following the earlier release of the men's third uniform, the women's iteration offers a refined aesthetic tailored specifically with the club's signature colors.
The Puma Malmö FF Women 2026 third shirt features a cream off-white base paired with bright sky blue accents. It boasts a classic folded polo collar and matching sleeve cuffs in sky blue. All branding elements, including the Puma logo, the club crest, and the main chest sponsor Oatly, are executed in the iconic sky blue hue to create a clean and cohesive look. Unlike the men's 2026 third kit, which utilized deep navy blue detailing over the cream template, the women's jersey stays truer to Malmö's traditional sky blue accenting.
The new strip will be worn throughout the remainder of the 2026 season.
Adidas Club América 26-27 Away Pre-Match Shirt Leaked
Official images of the Club América 26-27 away pre-match jersey have been leaked via kit insider @KamilBerberler, revealing a sleek, retro-inspired design by Adidas.
The shirt features a light grey torso complemented by dark charcoal raglan sleeves and a matching collar. In line with Adidas's heritage-focused aesthetic, the right chest displays the iconic Trefoil logo, while the left chest features the classic interlocking CA monogram crest. On the back, the words Club América are printed in a bold, outlined vintage font across the upper shoulders.