Puma to Become New Serbia Kit Maker Ahead of 2018 World Cup

Puma will replace Umbro as kit maker of the Serbian national football team according to reports from the country. Serbia would be Puma's fourth 2018 World Cup team. Puma recently also signed a deal with Senegal ahead of the 2018 World Cup.

Puma is facing quite a big dilemma as only two of their teams qualified for the 2018 World Cup, with Puma-sponsored teams such as Italy, Ghana and Ivory Coast missing out. The German brand therefore sealed a deal with Senegal for the 2018 World Cup and beyond.

Serbia to Sign Puma Kit Deal

Puma is set to replace Umbro as Serbia's kit maker.

Umbro became Serbia's kit supplier in 2014. The Serbia Umbro kit deal was valid until the end of the 2018 World Cup qualifying campaign.

There is no info yet how long the Puma Serbia kit deal is valid and how much the deal is worth. However, it has been reported that Serbia will receive bespoke kits from Puma.

What do you think of Puma's strategy to add a few national teams to their World Cup portfolio after most of their sponsored teams failed to qualify for the tournament? Share ypu thoughts in the comments below.