Feyenoord Extends Adidas Deal
Feb 5, 2018, by Chris
Reigning Dutch Eredivisie champions Feyenoord have extended their partnership with Adidas for a further five years. The new Feyenoord Adidas kit deal will see the German sportswear brand continue to provide the team’s kits until 30th June 2023, prolonging a partnership that began in the 2014/15 season.
Feyenoord Pen Five-Year Adidas Renewal
While the club announced the length of the deal, the financial terms of the new contract have not been disclosed.
“Adidas is a leading brand worldwide in football and suits this club wonderfully,” said Feyenoord’s commercial director Mark Koevermans. “From the very first day we have had a very positive response from fans to the brand and that is now shown by the popularity of the shirts and other match-day and training apparel. We are especially proud that Adidas has shown faith in us going forward with this greatly improved agreement.”
“We are enormously proud of this new contract with Feyenoord,” added Gavin Thomson, senior vice president at Adidas Western Europe. “The club, the city, the supporters, it all fits perfectly with the Adidas brand. Furthermore, the success of the shops and the online store has vastly exceeded our expectations. These are the main reasons to renew the contract and extend the contract term. We are looking forward to all the great things to come.”
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AEL Limassol 26-27 Home Kit Revealed
The new AEL Limassol 26-27 home kit has been revealed. Manufactured by Macron, the new AEL Limassol 26-27 home jersey introduces a stylish design for the Cypriot First Division club's upcoming campaign.
Spartak Moscow 26-27 Home & Away Kits Released
Russian club Spartak Moscow have officially released their new home and away kits for the 26-27 season. The new kits are made by Russian sportswear brand Jogel, which continues to supply kits for the team.
The launch of the Spartak Moscow 26-27 kits took place on the exact same day as the release of the new Zenit Saint Petersburg 26-27 kits. Both sets of jerseys were unveiled concurrently by Jogel in a coordinated drop for two of the most prominent clubs in the Russian Premier League.
The new Jogel Spartak Moscow 26-27 home and away shirts will be worn throughout the upcoming domestic campaign. The simultaneous release highlights the manufacturer's growing presence across Russian football.
Hradec Králové 26-27 Home & Away Kit Released
Czech First League side Hradec Králové have unveiled their new home and away kit, made by Jako and to be worn in the upcoming 2026-27 season.
The two kits bring contrast approaches: The home kit is an interesting take on the traditional black and white stripes, with subtle abstract inside each stripe and a horizontal black band for sponsor placement. The away kit, on the other hand, is a simple yellow design with similar graphic and black accents.
What do you think of Hradec Králové 2026-27 home and away kits? Leave your thoughts in the comment below.
Airdrieonians FC 26-27 Home & Away Kit Released
Scottish League One side Airdrieonians FC have introduced their new looks for the upcoming 2026-27 season, made by Puma.
Both of the new designs share one identical idea: a huge red V-shaped band across the chest - which is also the club's signature graphic. Similar feature also appear on the sleeves, creating a matching full looks. While the home kit use traditional white base, the away kit is in all black.
What do you think about Airdrieonians FC 2026-27 home and away kits? Leave your thoughts in the comment below.
Aston Villa Announces Visit Rwanda as Front-of-Shirt Sponsor
Aston Villa have officially announced Visit Rwanda as the club's new Principal Partner, Official Tourism Partner, and Official Coffee Provider.
Starting from the 26-27 season, the Visit Rwanda logo will appear on the front of all men's, women's, and academy team shirts. The partnership expands the Rwanda Development Board's strategy of utilizing high-profile football sponsorships to promote global tourism.
Described as the most lucrative sponsorship deal in Aston Villa's history, reports indicate the agreement is worth up to £20 million per year including bonuses.
Brackley Town 26-27 Home & Away Kits Released
National League North side Brackley Town FC have officially launched their new Adidas home and away kits for the 26-27 season.
Produced in collaboration with Pro Direct Soccer, the Brackley Town 26-27 home shirt features the club's traditional red and white stripes. The Brackley Town 26-27 away shirt introduces a sleek look with a black base complemented by striking golden-yellow pinstripes.
Both the new home and away kits are available to purchase online, retailing at £50 for adult sizes and £45 for youth sizes.