Feyenoord Extends Adidas Deal
Feb 5, 2018, by Chris
Reigning Dutch Eredivisie champions Feyenoord have extended their partnership with Adidas for a further five years. The new Feyenoord Adidas kit deal will see the German sportswear brand continue to provide the team’s kits until 30th June 2023, prolonging a partnership that began in the 2014/15 season.
Feyenoord Pen Five-Year Adidas Renewal
While the club announced the length of the deal, the financial terms of the new contract have not been disclosed.
“Adidas is a leading brand worldwide in football and suits this club wonderfully,” said Feyenoord’s commercial director Mark Koevermans. “From the very first day we have had a very positive response from fans to the brand and that is now shown by the popularity of the shirts and other match-day and training apparel. We are especially proud that Adidas has shown faith in us going forward with this greatly improved agreement.”
“We are enormously proud of this new contract with Feyenoord,” added Gavin Thomson, senior vice president at Adidas Western Europe. “The club, the city, the supporters, it all fits perfectly with the Adidas brand. Furthermore, the success of the shops and the online store has vastly exceeded our expectations. These are the main reasons to renew the contract and extend the contract term. We are looking forward to all the great things to come.”
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Annapolis Blues Let Season Members Choose 2027 Home Kit From 8 Puma Options
American side Annapolis Blues FC have launched a member vote to select their official home kit for the 2027 campaign. The club, which competes in both USL League Two and the USL W League, has continued its tradition of community-driven design decisions by unveiling eight distinct Puma concepts for their supporters to choose from.
The eight proposals showcase a wide range of looks while keeping the Maryland club's signature royal blue palette, circular blue crab crest, and adaptic chest sponsorship. The options range from modern graphic looks—including a fading chest burst, jagged side accents, and quartered two-tone blocks—to classic aesthetics featuring a navy diagonal sash with gold detailing, a bold white chevron, horizontal bands, and refined pinstripes complete with a polo collar.
Voting is exclusively open to 2027 Season Membership Holders, who received their voting ballots directly by email. In addition to deciding the official matchwear for both the men's and women's squads, members will also receive the winning home jersey alongside a commemorative scarf as part of their membership benefits.
Hartlepool United 26-27 Third Kit Released
Hartlepool United and technical partner Meyba have officially unveiled the club's new third kit for the 2026-27 season. Directly inspired by the club's archives, the shirt serves as a modern reimagining of Pools' memorable 1995-96 away strip, combining unmistakable mid-nineties aesthetics with contemporary sportswear performance.
The Meyba Hartlepool United 26-27 third jersey features a striking split design. Its upper half is clean white, layered with bold angular diagonal stripes in red and pale blue that flow down into a solid red lower section detailed with subtle pale blue vertical pinstripes. The top is finished with a retro black polo-style collar that incorporates red trim and a functional zip neck. Additional bespoke touches include an embroidered ship's wheel crest, "Est 1908" placed beneath the outer back collar, and the rallying cry "NEVER SAY DIE" printed inside the collar.
Completing the nostalgic ensemble, local partner Camerons Brewery returns as the primary front-of-shirt sponsor, directly echoing the brewery's Strongarm branding seen on the original 1995-96 design. Matching red shorts and red socks round off the full kit.
Canberra United 26-27 Home and Away Kits Released
Ninja A-League Women side Canberra United has officially unveiled its new home and away kits for the 26-27 season, crafted by Australian sportswear brand Konqa. The partnership between the club and the Melbourne-based manufacturer enters its second consecutive campaign after Konqa first took over United's kit production last year.
The Canberra United 26-27 home shirt arrives in the club's traditional bright green hue. It showcases a modern sublimated design featuring tonal diagonal brush strokes across the torso, paired with neat dark green and white detailing along the crew collar and cuffs. Gym chain Club Lime continues as the primary sponsor on the chest, positioned below a centrally placed Konqa logo and a raised silicone club crest topped with two championship stars.
Contrasting the vibrant home shirt, the 26-27 away jersey switches to a deep forest green base. It carries the same sharp graphic patterning sublimated throughout the fabric, finished with crisp white and bright lime trims around the neckline and sleeves. Supported by University of Canberra across the front, the new collection provides the capital club with a distinctive and cohesive visual identity for the upcoming campaign.
No More Tolledo: ASA de Arapiraca Announce Junpe Kit Deal
Brazilian side Agremiação Sportiva Arapiraquense (ASA) has officially announced a new technical partnership with sportswear brand Junpe Uniformes. The deal will see the São Paulo-based company take over as the club's official kit supplier starting with the 2027 season, replacing previous manufacturer Tolledo Sports.
The partnership marks another significant expansion for Junpe across Brazilian football. Founded in 2018 in Bernardino de Campos, the manufacturer has quickly built a strong presence in the domestic market, providing kits for roughly thirty clubs, including Alagoas rivals CSA as well as teams such as Brusque, São Bento, and Santo André.
ASA and Junpe are expected to present the club's new match kit and training collection ahead of the 2027 campaign, in which the Alvinegro will compete in the Campeonato Alagoano and national tournaments.
Virgil van Dijk Fronts High-Tech Nike x Hyperice Air Zoom Hyperslide
Nike and wellness technology brand Hyperice have officially launched their newest collaborative innovation, the Nike Air Zoom Hyperslide. Fronted by Liverpool captain and Netherlands defender Virgil van Dijk, the high-tech slide is engineered to bring professional-grade post-match recovery into an effortless everyday silhouette. The release represents the second major chapter in the Nike x Hyperice partnership following their high-top Hyperboot debut.
The slide integrates Hyperice's heat and massage therapy directly across the bridge of the foot using a removable, magnetic Hyperslide Pod housed inside an adjustable strap. The pod provides three adjustable heat levels reaching up to 47°C (117°F) alongside three targeted vibration settings designed to ease foot tension and boost circulation in 15-minute cycles. Underfoot, Nike supplies a low-profile, full-length Air Zoom unit to ensure high-end impact cushioning, with settings easily adjusted through on-device buttons or the companion Hyperice mobile app.
Designed for travel and post-training downtime, the slides are TSA carry-on friendly and offer up to an hour of battery life via USB-C recharging. The Nike x Hyperice Air Zoom Hyperslide is available in both Black and Orewood Brown colorways for $249 via Nike, Hyperice, and select global stockists.
Arka Gdynia 26-27 Third Kit Released - Celebrating 100 Years of Gdynia
Polish club Arka Gdynia and technical partner Macron have officially launched the club's new third kit for the 26-27 season. The special jersey has been created to celebrate the 100th anniversary of Gdynia receiving city rights in 1926, paying homage to the city's rich maritime history and coastal identity.
The Macron Arka Gdynia 26-27 third jersey features a sandy beige base color inspired by the Baltic beaches and the city's centenary celebrations. Across the front panel is a tonal sublimated street map of Gdynia, referencing the city's famous concept of being built from sea and dreams. Contrast detailing arrives in dark brown on the sponsor prints and Macron branding, while the ribbed crew collar and sleeve cuffs are finished with brown, white, and yellow striping.
Several bespoke elements are incorporated into the design, highlighted by the exact geographical coordinates of the club's municipal stadium embroidered in gold thread on the upper back. The left sleeve displays a stylized 100 Gdynia anniversary badge, and custom neck tape carries a dedicated club motto inside the collar. The kit completes Arka's 26-27 match collection alongside the home and away jerseys released earlier this summer.