Middlesbrough Sign Hummel Kit Deal
Middlesbrough, still with hopes for promotion to the Premier League next season, have announced a kit deal with iconic Danish manufacturer Hummel to replace Adidas.
Hummel will produce the Middlesbrough 2018-19 kits as well as those for the following four seasons. Middlesbrough, or Boro as they are also called, famously wore the Hummel chevrons when they started their promotional run to the First Division in the late 1980s.
Boro CEO Neil Bausor said: “We’re delighted to join up with Hummel once again, as our official technical kit supplier. The name Hummel is synonymous with Middlesbrough Football Club as it being the kit worn during a very significant time in our history, and this is important to us."
“There were several options open to us, but we were keen to work with Hummel for a number of reasons. They have an understanding of our heritage and they have shown a real desire to work with the local community during the course of this partnership, and that fits in with the ethos we have as a club."
“They also have a flexible approach, and I think our fans will appreciate the look of next season’s bespoke kit design.”
Allan Vad Nielson, CEO of Hummel International said: "We are delighted to have been selected as the club’s new Technical Sponsor. Boro are a club with whom we share a true football heritage and when the chance came to reconnect with them again, it was an opportunity we jumped at immediately."
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