No More Under Armour - Aston Villa Announce Innovative Three-Party Kit Deal
Apr 23, 2018, by Chris
Villa FC today announced an innovative new three-party technical kit partnership with Fanatics, a global leader in performance sport garments and menswear brand LUKE 1977. Aston Villa is first English team to adopt such a three-party agreement.
Fanatics previously only operated the online store of the club, while the jerseys were manufactured by Under Armour. Now the new Aston Villa jerseys will be managed by a single company from production to point-of-sale (the kits will only bear the logo of LUKE 1977).
Aston Villa Announce Three-Party Kit Deal With Fanatics & LUKE 1977
No financial details of the Aston Villa Fanatics deal have surfaced yet. Earlier this month the club announced a preliminary end to their partnership with existing suppliers Under Armour.
LUKE 1977 is a contemporary menswear fashion label with Birmingham engrained in its DNA. LUKE 1977 worked collaboratively with Aston Villa and Fanatics on the design element of the club’s 2018-19 kit. The design benefits from the input of lifelong Villa fan and LUKE 1977 owner Luke Roper.
Commenting on the announcement, Aston Villa’s Chief Commercial Officer, Luke Organ said, “Aston Villa Football Club is proud to pioneer an exciting new tripartite technical kit partnership. Traditional routes often leave the club lacking an element of creative input, we wanted to take back control of the look and feel of the strip for our fans.
We believe this partnership will further allow us to engage with the fans to a much greater extent than previously experienced with manufacturing partners."
Commenting on the announcement, LUKE 1977’s Creative Director, Luke Roper said, “As part of the pride and a lifelong Villa supporter, it is a huge honour to be asked to bring my 20 years of design experience to the creation of the new kits.
New kit partners: We’re proud to announce that @LukeRoper and Fanatics are #PartOfThePride 🦁🤝
— Aston Villa FC (@AVFCOfficial) April 23, 2018
#AVFC #LukeSport pic.twitter.com/YCpNDmXzQC
I have worked closely in collaboration with both Aston Villa and Fanatics, which demonstrates a fresh approach to design and a commitment to give more back to the supporters. Every time a Villa fan sees the kits, they will know that one of their own has been a part of the design process.”
Fanatics International Managing Director, Ed Boardman said: “As an existing partner, we recognise the passionate fan base that Villa has and we’re delighted to add our manufacturing expertise to this new and exciting partnership.
The design process was led by our Product Development team and overall, the new arrangement reflects a unique manufacturing model that offers collaborative opportunities for fashion-led brands such as Luke to enter this previously inaccessible sport.”
What do you think of this? let us know in the comments below.
PSG 26-27 Third Kit Concept Based On Leaked Image
Based on the previous leaked pictures, our partner @whatthekit_x have provided a concept of how the PSG 26-27 third kit would look like on their stars Doué and Dembélé. The shorts and socks are expected to carry the same motif and colorway as of the shirt's, creating a uniform ovarall look for the European champions.
What do you think of the PSG's 26-27 third kit? Let us know your thoughts in the comments below.
Queen of the South 26-27 Third Kit Released - Designed by Local School Pupil
Scottish League One club Queen of the South has officially launched its new 26-27 third kit, manufactured by Macron. What makes the release particularly unique is that it was designed by Rex, a pupil from Dalbeattie Primary School, who won a club competition that saw an impressive 1,883 entries submitted from 27 local primary schools.
The Macron Queen of the South 2026-27 third jersey introduces an eye-catching look based on bold diagonal stripes alternating between pink, black, and purple. The sleeves are dominated by bright pink with black cuffs, matched by a clean black V-neck collar. White detailing finishes the shirt, including the Macron Hero emblem, local sponsor Gavin Edgar Joinery on the chest, and a recolored monochrome club crest.
Completing the Queen of the South 26-27 third strip are black shorts and socks. The full kit is available now through the club's official online store and physical club shop.
Kifisia FC 26-27 Home & Away Kits Released
Greek Super League club Kifisia FC and German kit maker Erima have officially revealed the team's new home and away kits for the 26-27 campaign. Both designs introduce the branding of new front-of-shirt sponsor Tutu Deals.
The Erima Kifisia 26-27 home jersey features a timeless navy blue base covered with subtle white vertical pinstripes extending across the front and sleeves. A sharp white V-neck collar matches the clean white Erima chest branding, while the club's signature plane tree leaf crest sits proudly on the left breast.
The 26-27 away kit opts for a clean white base adorned with an intricate, tonal root-inspired graphic pattern across the body. Navy and gold trim decorates both the polo collar and the sleeve cuffs, with elegant gold detailing applied to the club crest and manufacturer logo to round off the look.
AC Bellinzona 26-27 Home & Away Kits Released
Italian brand Acerbis and Swiss side AC Bellinzona have officially unveiled the club's new home and away kits for the 26-27 season. The Ticino outfit, competing in the Swiss Promotion League, receive a coordinated pair of shirts defined by a bold cross design across the front.
The AC Bellinzona 26-27 home shirt arrives in the club's signature deep granata, highlighted by a prominent white cross spanning across the entire front of the jersey. Reversing the colorway, the 26-27 away jersey uses a clean white base complemented by the same large cross graphic in dark red.
Both jerseys feature a symmetrical, centered layout. The Acerbis wordmark and Bellinzona's diamond-shaped badge sit vertically above each other on the upper chest, while the sponsor emblem is aligned right in the center of the cross.
Ederson Continues Cutting Sleeves at Fenerbahçe
Heading into his second season in the Süper Lig, the 33-year-old goalkeeper was once again spotted taking the pitch in a cut-sleeve jersey. Simply because Fenerbahçe does not offer a short-sleeve kit option from Adidas.
At his previous clubs like Rio Ave, Benfica, and Manchester City, Ederson always had short-sleeve versions to him. His time at Fenerbahçe marks one of the rare instances in his professional career where Ederson has worn long sleeves on the pitch.
Special thanks to What The Kit for the spot and the collage.
Bordeaux 26-27 Away Kit Released
Following the launch of their home strip, Girondins de Bordeaux and Hummel have officially unveiled the club's new away kit for the 26-27 season. Amidst severe off-pitch turmoil and administrative relegation to the amateur leagues, the French club has looked to the most celebrated period in its history for design inspiration, presenting a shirt that pays tribute to the famous 1986-87 double-winning side.
The Hummel Bordeaux 26-27 away jersey is predominantly white, framed by dark navy panels across the shoulders and sleeves that house the Danish brand's signature chevrons. A classic white polo collar features discreet red trim along the edges, which is echoed on the sleeve cuffs. Completing the retro aesthetic, the left chest bears the club's circular 1980s crest rather than the modern badge, delivering an unmistakable nod to the golden era.
Presented without a main shirt sponsor, the clean retro shirt maintains a bespoke feel despite the team competing outside the professional ranks in Régional 1. Hummel continues to stand by the club under its multi-year partnership, with the kit priced at €89.95.
