No More Under Armour - Aston Villa Announce Innovative Three-Party Kit Deal
Villa FC today announced an innovative new three-party technical kit partnership with Fanatics, a global leader in performance sport garments and menswear brand LUKE 1977. Aston Villa is first English team to adopt such a three-party agreement.
Fanatics previously only operated the online store of the club, while the jerseys were manufactured by Under Armour. Now the new Aston Villa jerseys will be managed by a single company from production to point-of-sale (the kits will only bear the logo of LUKE 1977).
Aston Villa Announce Three-Party Kit Deal With Fanatics & LUKE 1977
No financial details of the Aston Villa Fanatics deal have surfaced yet. Earlier this month the club announced a preliminary end to their partnership with existing suppliers Under Armour.
LUKE 1977 is a contemporary menswear fashion label with Birmingham engrained in its DNA. LUKE 1977 worked collaboratively with Aston Villa and Fanatics on the design element of the club’s 2018-19 kit. The design benefits from the input of lifelong Villa fan and LUKE 1977 owner Luke Roper.
Commenting on the announcement, Aston Villa’s Chief Commercial Officer, Luke Organ said, “Aston Villa Football Club is proud to pioneer an exciting new tripartite technical kit partnership. Traditional routes often leave the club lacking an element of creative input, we wanted to take back control of the look and feel of the strip for our fans.
We believe this partnership will further allow us to engage with the fans to a much greater extent than previously experienced with manufacturing partners."
Commenting on the announcement, LUKE 1977’s Creative Director, Luke Roper said, “As part of the pride and a lifelong Villa supporter, it is a huge honour to be asked to bring my 20 years of design experience to the creation of the new kits.
New kit partners: We’re proud to announce that @LukeRoper and Fanatics are #PartOfThePride 🦁🤝
— Aston Villa FC (@AVFCOfficial) April 23, 2018
#AVFC #LukeSport pic.twitter.com/YCpNDmXzQC
I have worked closely in collaboration with both Aston Villa and Fanatics, which demonstrates a fresh approach to design and a commitment to give more back to the supporters. Every time a Villa fan sees the kits, they will know that one of their own has been a part of the design process.”
Fanatics International Managing Director, Ed Boardman said: “As an existing partner, we recognise the passionate fan base that Villa has and we’re delighted to add our manufacturing expertise to this new and exciting partnership.
The design process was led by our Product Development team and overall, the new arrangement reflects a unique manufacturing model that offers collaborative opportunities for fashion-led brands such as Luke to enter this previously inaccessible sport.”
What do you think of this? let us know in the comments below.
Vintage Football Shirts
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Figueirense 26-27 Home Kit Released
Brazilian Série C side Figueirense has officially unveiled its new home jersey for the 2026-2027 season, produced by domestic technical partner Volt Sport. The new primary uniform directly follows the recent release of the club's away kit and serves as a major part of the team's ongoing celebrations to mark the 105th anniversary of their founding in 1921.
The Figueirense 26-27 home shirt remains deeply rooted in tradition, featuring the club's classic black and white vertical stripes. However, Volt Sport has elevated the historic aesthetic by deeply embossing the black stripes with commemorative elements that honor the club's 105-year history. The heavily detailed body is framed by solid black sleeves and a matching black block on the back for player numbering. The look is completed by a classic black polo collar and sleeve cuffs, both of which are detailed with ribbed white striping.
Further custom details are integrated throughout the garment, including the phrase "Avante Figueirense, pra frente Furacão" printed along the inner hem.
In a final nod to the milestone year, a special 105th-anniversary seal is applied to the lower right corner of the shirt.
What do you think of this heavily detailed, anniversary-focused Figueirense home kit by Volt? Let us know in the comments below.
Shamrock Rovers 2026 Third Kit Released
Irish champions Shamrock Rovers have officially unveiled their new third kit for the 2026 League of Ireland season, completing their matchday lineup following the earlier releases of their home and away strips. Produced by technical partner Macron, the latest design injects a bold, contemporary aesthetic into the Dublin-based club's apparel, specifically drawing on streetwear influences and urban styling to create a vibrant alternative look.
The new Shamrock Rovers 2026 third shirt utilizes a bright yellow base, which is immediately broken up by an intricate, sublimated geometric graphic. This dynamic pattern is composed of diagonal and vertical green and black bands featuring broken lines and a distinct paintbrush effect, giving the garment a highly textured and energetic appearance. The striking yellow foundation is smartly framed by an asymmetrical green and black crew-neck collar, with matching knitted sleeve cuffs providing visual continuity.
The new third kit will be worn for the first time during the Rovers' away fixture against Dundalk on Friday night.
What do you think of this vibrant yellow and green Shamrock Rovers third kit by Macron? Let us know in the comments below.
