Liverpool Sign £160m Standard Chartered Shirt Sponsorship Deal
May 26, 2018, by Chris
European Champions League finalists Liverpool football club this week extended their shirt sponsorship deal with multinational banking company Standard Chartered for four years until the end of the 2022-23 season. The new Liverpool Standard Chartered shirt sponsorship deal is reported to be worth £40m / season (£160m in total over four years).
Liverpool Sign 4 Year, £40 Million / Season Standard Chartered Shirt Sponsorship Deal
The agreement between Standard Chartered and Liverpool is an extension to the current sponsorship deal. The deal is a £10m-a-year increase on Liverpool's previous agreement with Standard Chartered, which was reported to be worth £30m-a-year.
While financial terms of the agreement were detailed as "confidential". According to City A.M. the deal is on a par with Arsenal's recent £200m five-year – equivalent to £40m a year – shirt sponsorship renewal with Emirates.
Arsenal's Emirates sponsorship, signed in February, was the club's most lucrative ever. Manchester United has the Premier League's best-paid sponsorship agreement. Its current deal with Chevrolet is worth £53m a year.
“As a club, we’re very proud to have Standard Chartered renew their relationship for another four years. Our connection runs deep, it means more than just sponsorship, from the outset it has been about working together with the Club and our communities and supporters around the world," said Liverpool's commercial chief Billy Hogan.
Standard Chartered CEO Bill Winters said: “Liverpool FC is one of the world’s best-known football clubs and we are proud to be associated with them. It is a fantastic club that shares many of our values and is hugely popular across our global footprint.
"Our partnership has provided valuable support to the charitable initiatives close to our hearts and has helped us to further engage with our clients and staff as well as with LFC fans. We are excited to be able to continue this partnership, and look forward to building on our successful relationship.”
Share your thoughts in the comments below.
No More Nike: O'Neills Royale Union Saint-Gilloise 26-27 Home Kit Revealed
The new Royale Union Saint-Gilloise 2026-27 home kit has been revealed, marking the beginning of the club's new partnership with Irish sportswear brand O'Neills. Replacing previous kit supplier Nike, O'Neills signed a three-year deal with the Belgian side in April 2026. This collaboration represents a major milestone for O'Neills as their first overseas partnership with a top-flight football club.
The O'Neills Royale Union Saint-Gilloise 2026-27 home shirt features the club's traditional yellow and blue colors. The 2026 Belgian Cup winners officially teased the new design on June 30 with a promotional video and the message, "Love runs through this club, the songs we sing, the streets we call home, and this shirt we wear."
Pictures of the new home kit were shared by Footy_ShirtNews, offering a full look at the first O'Neills design for the team. The complete kit launch, which will also include the away and third shirts, is expected to follow later in the summer as the club prepares for the upcoming campaign.
Hickory FC 2026 Third Kit Released
USL League Two club Hickory FC have unveiled their new 2026 third kit. Made by Hummel, the new strip replaces Puma as the club's technical sponsor and will be worn in the upcoming 2026 USL League Two campaign.
The Hummel Hickory FC 2026 third jersey introduces a fresh design for the North Carolina-based team. Following their 2025 NPSL championship victory, Hickory FC transitions to a new era in USL League Two with Hummel outfitting the squad's matchday gear.
The new Hummel Hickory FC 2026 third shirt complements the club's recently released home and away kits. While the home and away jerseys are already available via the club's official store, retail availability for the third kit is expected to follow soon.
FC Emmen 26-27 Home & Away Kits Released
Dutch Eerste Divisie club FC Emmen and their technical sponsor Stanno have officially unveiled their new home and away kits for the 2026-27 season. The home kit was launched on June 26, followed by the away kit on June 30. Both shirts feature distinct designs that pay tribute to the club's regional identity and heritage.
The Stanno FC Emmen 2026-27 home shirt stays true to the club's classic look, featuring a traditional red and white color scheme. A standout feature of the design is the inclusion of the slogan "Onze rood & witte kleuren, samen gedragen," meaning "Our red & white colors, worn together". The home shirt also proudly displays the club's well-known motto, "Hier kom ik weg," further emphasizing their strong connection to the local community.
For the away kit, Stanno has introduced a fresh light blue base, drawing inspiration from the clear skies of the Drenthe region. The FC Emmen 2026-27 away shirt is accented with stylish burgundy details, including a classic collar and striped sleeve cuffs. A subtle graphic of a Drenthe landscape, complete with a traditional dolmen, is woven into the fabric, completing a thoughtful design that honors the club's roots.
FK Željezničar 26-27 Home & Away Kits Released
Bosnian side FK Željezničar have officially unveiled their new home and away kits for the 2026-27 season. Made by Macron, who have been the club's technical sponsor since the 2020-21 campaign, the new shirts introduce bespoke designs deeply rooted in the club's heritage.
The FK Željezničar 2026-27 home and away kits were designed by Haris Stambolić, a fan of the club. Both shirts feature personalized motifs and unique graphic elements drawn directly from FK Željezničar's history and tradition, offering a highly customized look for the upcoming season.
Crysencio Summerville Wears Classic Nike Mercurial Superfly 6 'Always Forward' Boots at 2026 World Cup
During the 2026 World Cup match between the Netherlands and Morocco in Monterrey, Dutch winger Crysencio Summerville caught the attention of boot enthusiasts by lacing up in a classic pair of Nike Mercurial cleats. Instead of opting for Nike's latest tournament pack, Summerville chose to wear the Nike Mercurial Superfly 6 from the 'Always Forward' collection. Big thanks to @abcdefutbol.
Originally released in October 2018, the 'Always Forward' Nike Mercurial Superfly 6 features a striking Racer Blue, Metallic Silver, and Black colorway. It is rare to see professional players, especially at a major international tournament, wearing models that are nearly eight years old.