Dortmund Deal 'Unlikely', Arsenal 'Attractive Target' - Adidas Expects to Sell More Than 8 Million 2018 World Cup Kits
Jun 8, 2018, by Chris
Adidas expects to sell more than 8 million 2018 World Cup shirts, Chief Executive Kasper Rorsted predicted in an interview with Bloomberg. This would be a record for the Three Stripes, outperforming the numbers of kit sales four years ago.
Adidas Expects to Sell 1 Million 2018 World Cup Jerseys in The US
Adidas CEO Rorsted said Adidas won’t give forecasts for balls or shoes, adding that in the U.S. alone, the company expects to sell 1 million jerseys this year, despite the nation not competing.
“The U.S. are becoming more and more football-crazy,” Rorsted said in an interview at the company’s headquarters in Herzogenaurach, Germany. “America is the next frontier in football, and then China is behind that and will eventually get there.” The Asian country has vowed to fight obesity and made the sport a priority on its political agenda.
"Adidas is focusing on the biggest teams in terms of fan reach and success on the field," Rorsted said. Despite price inflation to sign top clubs in Europe’s leagues, the ones with the biggest price tags are also the ones generating the best return for Adidas as a sponsor, he said. Adidas is currently only sponsoring Bayern Munich in the German Bundesliga, as its contract with Schalke 04 ends and Hamburger SV has been relegated.
Puma has Germany’s Borussia Dortmund under contract for another two years and owns a stake in the club, making it unlikely that Adidas will lure it away, Rorsted said. However, Arsenal would be an attractive target as Puma’s deal with it expires next year, the executive said.
Al-Ittihad 26-27 Home Kit Leaked?
A picture of a potential Al-Ittihad 26-27 kit has been shared online, sparking discussion about whether it could be the Saudi club's new jersey. The image was originally posted by the Arabic kit account @MidanAlAtqam on X, featuring a design that could potentially serve as the next shirt for the team.
At this stage, we cannot verify the authenticity of the design.
We will continue to monitor the situation and provide updates if more concrete information regarding the new Al-Ittihad kit becomes available.
Everton 26-27 Away Kit Leaked
Everton's new 26-27 away kit has been leaked in an unusual way, appearing early on a massive advertising billboard ahead of its official release. Pictures of the public advertisement have surfaced online, giving fans an early look at what Castore has designed for the club's upcoming campaign on the road. With the home kit having already launched earlier in July, the away shirt has been the next highly anticipated release for supporters.
The Everton 26-27 away kit introduces a classic pinstripes design
Leicester City 26-27 Away Kit Released
The Leicester City 26-27 away kit has been officially released today. Produced by Adidas, the new away shirt introduces a retro-inspired design and is currently available to purchase at the club's pop-up shop.
The Adidas Leicester City 26-27 away football shirt is predominantly maroon. The standout features of the kit are its classic branding elements, utilizing the iconic Adidas Trefoil logo alongside a retro leaping fox crest in place of the standard modern club badge.
This launch confirms earlier leaks and places Leicester City among the select Adidas clubs to receive the classic Trefoil logo for their alternative kits during the 26-27 season. The vintage aesthetic has been well-received by fans following the official reveal.
Hertha BSC 26-27 Away Kit Revealed
The new Hertha BSC 26-27 away kit has been revealed. Made by Castore, the new away shirt will be worn during the upcoming 2. Bundesliga season.
The Castore Hertha Berlin 26-27 away jersey introduces a fresh look for the club. It is navy with a blue and white design that, in our opinion, looks like a screensaver.
What are your thoughts on the new Hertha BSC 26-27 away kit by Castore? Let us know in the comments.
Norway Debut Third Variant for 2026 World Cup Home Kit
Norway debuted a third variation of their home kit during the Quarter-final match against England. This marks their 5th different kit combination at the 2026 World Cup.
With this, Norway joins Colombia as teams with the second-most kit variations used in a single World Cup. France still holds the record, having used 6 different combinations during the 2018 World Cup. Big thanks to our partner @jerseystory_vn for spotting this and creating the graphic.
Norway Fix Home Kit Font Mistake at 2026 World Cup
After being spotted printing their away nameset (featuring a black crest) on the home shirt during the Round of 16 match against Brazil, Norway corrected the mistake in their recent match against England, using in the correct home nameset (featuring original crest).
Huge thanks for @jerseystory_vn for the collage.