Throwback: Here's Who Produced the Most Kits at the France '98 World Cup + All 32 Home Kits
Nowadays, by far most kits and boots on display at the World Cup are produced by Nike and Adidas - but how did it look 20 years ago, at the legendary 1998 World Cup which took place in France?
The guys over at mantosdofutebol have created a handy graphic which shows us just that. Upon first glimpse, we can see that there was indeed a lot more diversity in terms of kit brands, with Adidas and Nike only having six teams each. It's almost double that at the 2018 World Cup, with Adidas supplying 12 and Nike 10 teams.
* Italy wore Nike kits, although the brand logo did not feature on them
All of this happened thanks to the smaller brands losing a fair share of teams or being outright bought up by the big two as it was the case with Umbro (Nike, although the brand is independent once again) and Reebok, who each had three teams in France 1998.
1998 World Cup Kits
Would you like to see more diversity in terms of brands or do you prefer the supposedly higher quality of materials used by the big brands? Comment below.
A Look Back at World Cup Shirt Number Typography
Football kit design account @PaladarNegroWeb has shared an interesting retrospective on the typography used for shirt numbers in recent World Cups. The visual language of football kits is often defined by these details, with fonts becoming instantly recognizable symbols of specific tournaments and eras.
The collage highlights various iconic typefaces worn by national teams on the biggest stage. spanning from the 2006 World Cup to the FIFA World Cup.
This overview is part of an ongoing series by the account exploring the visual elements of football. It serves as a great reminder of how deeply typography impacts the overall aesthetic and legacy of a football shirt.
Morecambe 26-27 Home & Away Kits Released
Morecambe FC have officially launched their new 26-27 home and away kits, produced by Surridge Sports. The club received massive backlash for posting AI images for the launch, and later posted a clearer CAD of the home shirt.
The home shirt features the club's traditional red color palette with black detailing, while the away kit introduces a bold combination of purple and yellow. Both designs incorporate modern elements to provide a fresh look for the upcoming National League North campaign.
The new Surridge Sports Morecambe 2026-27 jerseys are currently available for pre-order through the club's official online store.
